Hub You - Business

Corporate Creativity: Few Actually Walk the Talk
Within the world of business, innovation and creativity have a lot in common with values. They both get a lot of positive talk. But no one walks the walk. Companies say they want good managers who put people first. But do their actions put feet on their words? Not in my experience! And not according to executive coach, Barb McEwen."In the last few years most companies have recognized the importance of documenting their values. Some have gone

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h. begin your letter

i. begin each paragraph at the left margin

j. place the closing, signature and typed signature at the left margin.

Wording

1.) Explain how you know the person

2.) Describe any outstanding qualitie

Determining the Value of Advertising Business Gifts
Advertising business gifts can be a significant expense for your company. Like most advertising, it can be difficult to determine a bottom line return on your investment. With advertising business gifts, it can be especially difficult to measure their true worth to your company, since a great deal of the value comes from intangibles like increased customer loyalty and heightened brand awareness. Here are some considerations and figures that may help yo

Letters of Recommendation and Reference Letters are often confused and misunderstood. Ensure you know the difference. A letter of recommendation is a personal testimonial from you about whom or for whom you are writing. It is understood that your will write positive words about the person. If you cannot write positive words, decline to write the letter. Although, Reference Letters convey much of the same information, they are simply an information letter explaining, among other things, your relationship to the subject and the job the subject performed.

When writing your Recommendation Letter, follow this outline:

Format

1.) Use the Full Block format arrangement for your Letter of Recommendation.

a. to the left margin of the letter header place the return address

b. make two carriage returns

c. directly below the return address, place the date

d. make two carriage returns

e. directly below the date, place the reader’s address

f. make three line feeds

g. if necessary, include a reference line

h. begin your letter

i. begin each paragraph at the left margin

j. place the closing, signature and typed signature at the left margin.

Wording

1.) Explain how you know the person

2.) Describe any outstanding qualities

Marketing Trust
I was recently asked, “How do I market my business which is based on the client's trust in me, rather than selling a service?” This is a concern of many service-based companies that do not have a tangible product. These companies have to gain the trust of potential customers first before converting them to paying clients. Trust can’t be faked so the message you are sending must be sincere. Just like with anyone, trust has to be earned. To earn the trus

words about the person. If you cannot write positive words, decline to write the letter. Although, Reference Letters convey much of the same information, they are simply an information letter explaining, among other things, your relationship to the subject and the job the subject performed.

When writing your Recommendation Letter, follow this outline:

Format

1.) Use the Full Block format arrangement for your Letter of Recommendation.

a. to the left margin of the letter header place the return address

b. make two carriage returns

c. directly below the return address, place the date

d. make two carriage returns

e. directly below the date, place the reader’s address

f. make three line feeds

g. if necessary, include a reference line

h. begin your letter

i. begin each paragraph at the left margin

j. place the closing, signature and typed signature at the left margin.

Wording

1.) Explain how you know the person

2.) Describe any outstanding qualitie

Is Your Resume Too Long?
The length of your resume is less important than its substance. If your resume is properly worded, you can inject it with your accomplishments, expertise, skills and talents without having to wear out the reader with an abundance of unnecessary words.What you write on your resume is more important than how long it is. Write what matters. Hit the employer between the eyes with your effective use of language. Convey your qualifications in vibr

the subject performed.

When writing your Recommendation Letter, follow this outline:

Format

1.) Use the Full Block format arrangement for your Letter of Recommendation.

a. to the left margin of the letter header place the return address

b. make two carriage returns

c. directly below the return address, place the date

d. make two carriage returns

e. directly below the date, place the reader’s address

f. make three line feeds

g. if necessary, include a reference line

h. begin your letter

i. begin each paragraph at the left margin

j. place the closing, signature and typed signature at the left margin.

Wording

1.) Explain how you know the person

2.) Describe any outstanding qualitie

Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.It needs to deliver external stakeholder behavior change – the kind that leads directly to achieving your managerial objectives.And it needs to do so by persuading those important ou

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b. make two carriage returns

c. directly below the return address, place the date

d. make two carriage returns

e. directly below the date, place the reader’s address

f. make three line feeds

g. if necessary, include a reference line

h. begin your letter

i. begin each paragraph at the left margin

j. place the closing, signature and typed signature at the left margin.

Wording

1.) Explain how you know the person

2.) Describe any outstanding qualitie

Viral Marketing with a Powerful Twist
What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING? Let me tell you a story a friend of mine named Paul Galloway shared with me...The Brilliant WebmasterOnce upon a time, not too long ago in a nearby web land, there was a bus

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h. begin your letter

i. begin each paragraph at the left margin

j. place the closing, signature and typed signature at the left margin.

Wording

1.) Explain how you know the person

2.) Describe any outstanding qualities and professional skills you’ve witnessed and admired

3.) Highlight a personal quality they possess, i.e., generosity, patience, mentorship, care, etc.

4.) The first paragraph of the letter above is worded to explain that the writer’s recommendation does not come lightly

5.) The second paragraph is worded to give some explanation of the type of business the writer works in

6.) The third paragraph may seem wordy, but it gives a lot of options for common phrases and explanations that will support the letter

7.) The final three paragraphs give personal information applicable to the new job and the writer’s warm recommendation

Tone

1.) Use a positive, upbeat, professional tone throughout the letter.

Email

1.) With time being as critical to everyone as it is, sending a Letter of Recommendation via email, once considered a faux pas, is now becoming increasingly more accepted.

a. Send your letter in the same format as you would for snail mail – this conveys to the reader that you took the ti

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Resume writing should be easy, but often it isn't. Professional resume writers spend a great deal of time perfecting their talents to help you win the interview, and then the job.

Many companies ponder the question. Should we build or buy? The answer may seem obvious to anyone who has already asked the question; but to those who are traveling down this road the first time, it's a decision that can mean the difference between success and failure.

You've all heard about personal intelligence or IQ and Emotional Intelligence, EQ. But what about MQ, what I call Media Intelligence? Managers, leaders and entrepreneurs with a high MQ tend to be on the whole more successful than the general population. They understand that the media can be a powerful vehicle for increasing awareness of themselves and their organisations. Think high MQ people and the names Sir Richard Branson, Donald Trump and Dame Anita Roddick come to mind. But how can you increase your MQ or Media Quotient and how can you have control over your message? I was recently a guest on an international forum with the theme of MQ and was asked the hard questions about the soft skills required to increase your personal or professional MQ. This article, part one of three, provides answers to the most common questions people around the world have about increasing their MQ or Media Quotient.

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