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Hub You - Internet Presence and Resume Writing - Skills and Strategy to Help Your Job Search
Who's Watching Your Money? 7 Tips For Hiring The Right Bookkeeper value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them write your resume?While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new” Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be sure to keep your fingers in the books.If you choose to hire a bookkeeper, keep the following in mind:1. Get QuickBooks.For ease of use, I highly recommend using QuickBooks and hiring a QuickBooks ProAdvisor. QuickBooks ProAdvisors have taken certification exams to insure that they know the system. I have used QuickBooks both for myself and my clients since 1996 and highly recommend it for its ease of use/understanding.The online version is great in that you can see the latest version of your books at any time and eliminate the annoyance of emailing files back and forth and wondering who has the latest version.2. She must see both the forest AND the trees.You want your bookkeepe Resume Advice - If you're not landing a job in a timely manner it is for one of two reasons: 1. Your career isn't a strong fit for the roles you are exposed to. 2. Your resume isn't a strong fit for the roles you are exposed to. Are you willing to bet it's because your career isn't a strong fit? Are you willing to bet your resume couldn’t be improved? The only thing standing between you and being able to write a -pin sharp- resume that differentiates your career value proposition - is having access to the right tools. Where can you identify the tools and techniques? I wrote an article about 3 years ago called: Conducting a Job Search Campaign That's a pretty good place to start. It discusses many things a job seeker can do to increase their coverage and exposure to possible employment opportunities. Conducting a Job Search Campaign provides job search advice on topics such as resume Marketing Prints Your resume writing ability and your personal Internet presence are critical to reducing the amount of time it takes to land a career opportunity. Some say it takes on average 1-month for every $10,000 of annual income you earn to find your next job when you are out of work. I'm not so sure I agree with the correlation, but I do agree that as you move up the corporate food chain it can take longer to land that next assignment. For some executives it can take longer than they can financially stand to wait.In the past lithography and traditional printing methods were used if the artist wanted to market reproductions of original artwork. While effective, these methods had serious drawbacks:First and foremost, a high output number would compromise the value of any reproduction. Second, the quality of 4 color copies limited the color rendition of such reproductions. Also, the choice of substrates was dismal compared to gicl?e. The advent of high-end digital printmaking has opened a new world for artists: more paper choices, better color, limited production.On a pure marketing standpoint, artists who have shows and lectures can now suggest giclees to potential buyers. Collectors in particular want to buy art that is not made in mass quantities. When buying a gicl?e they are assured to possess something rare and exquisite.Giclees are well established in the art world; they are bought and sold in world class auctions as well as in galleries. Many museums display giclees.Listen to your clients: I recently had a call from a portrait artist. She has a business where customers come to her for family portrai What's worse is to a certain degree hiring is also somewhat seasonal. It probably won't shock anyone to learn summer is typically the slowest hiring season of the year. This can be extremely tough on a job seeker's moral - especially if they aren't aware of the seasonality associated with hiring. If you aren't landing that next opportunity during the summer months, it doesn't necessarily have anything to do with your employability. A better question is: How can I shorten the time it takes to find a job? Do you find yourself (or know someone) in a situation where you need or want to conduct a proactive job search campaign? Regardless of your reasons, need, or desire to engage in a proactive job search, conducting a proactive job search can be one of the most frustrating challenges for anyone at any level and at any point in their career. Why? Because the outcome is often a function of timing, and has nothing to do with how marketable you are. That said, increasing your marketability and exposure to opportunity only improves your ability to capitalize on being in the right place at the right time to take that next step in your career. With the right strategy and approach not only can your increase your exposure to more opportunity, you can also increase your exposure to better opportunities. It isn't complicated, but it can be a lot of hard work and it's critical you have access to the right tools to get the job done. The first thing to realize when embarking on a proactive job search campaign is that it all starts with your resume writing skills if you are going outside of your immediate "friends & family" business contact network. Most executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an interview." If your resume isn't -pin sharp- in its ability to concisely articulate your unique differentiated career value proposition by quantifying the scope and scale of responsibility you've held and the business impact your efforts have produced in a -measurable- way for each position you've held in your career, you are dead before you even start. You will simply get lost in the pile of resumes that end up in electronic or physical recycle bins without a second thought - let alone without an interview. You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them write your resume? Resume Advice - If you're not landing a job in a timely manner it is for one of two reasons: 1. Your career isn't a strong fit for the roles you are exposed to. 2. Your resume isn't a strong fit for the roles you are exposed to. Are you willing to bet it's because your career isn't a strong fit? Are you willing to bet your resume couldn’t be improved? The only thing standing between you and being able to write a -pin sharp- resume that differentiates your career value proposition - is having access to the right tools. Where can you identify the tools and techniques? I wrote an article about 3 years ago called: Conducting a Job Search Campaign That's a pretty good place to start. It discusses many things a job seeker can do to increase their coverage and exposure to possible employment opportunities. Conducting a Job Search Campaign provides job search advice on topics such as resume Using Colour in Advertising Is a Science - From a South African Perspective tion of timing, and has nothing to do with how marketable you are. That said, increasing your marketability and exposure to opportunity only improves your ability to capitalize on being in the right place at the right time to take that next step in your career.Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it. The marketer must determine his targets reaction to different colours. The dominant colour or colours chosen for the package must therefore not only be eye-catching, but must also convey an appropriate message. Communicating a message through the use of colour is an interesting but complicated process.Colour perception is controlled by the human brain and not the eye. Pigments in the eye help to determine the colour and appropriate impulses are transmitted from there to the brain. The science of colour can best be described as the science of light. The sensory perception of colour depends on the wavelength of the light beams entering the eye. Colour-psychology is not primarily interested in how colours are produced or formed, but rather in the results or the effect colour has on the human being.Colour preference differ from target market to target market and also over time. Colour preference is With the right strategy and approach not only can your increase your exposure to more opportunity, you can also increase your exposure to better opportunities. It isn't complicated, but it can be a lot of hard work and it's critical you have access to the right tools to get the job done. The first thing to realize when embarking on a proactive job search campaign is that it all starts with your resume writing skills if you are going outside of your immediate "friends & family" business contact network. Most executives fall into the trap of trivializing the importance of having the best possible resume by saying, "I communicate my value and the substance of my career best in an interview." If your resume isn't -pin sharp- in its ability to concisely articulate your unique differentiated career value proposition by quantifying the scope and scale of responsibility you've held and the business impact your efforts have produced in a -measurable- way for each position you've held in your career, you are dead before you even start. You will simply get lost in the pile of resumes that end up in electronic or physical recycle bins without a second thought - let alone without an interview. You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them write your resume? Resume Advice - If you're not landing a job in a timely manner it is for one of two reasons: 1. Your career isn't a strong fit for the roles you are exposed to. 2. Your resume isn't a strong fit for the roles you are exposed to. Are you willing to bet it's because your career isn't a strong fit? Are you willing to bet your resume couldn’t be improved? The only thing standing between you and being able to write a -pin sharp- resume that differentiates your career value proposition - is having access to the right tools. Where can you identify the tools and techniques? I wrote an article about 3 years ago called: Conducting a Job Search Campaign That's a pretty good place to start. It discusses many things a job seeker can do to increase their coverage and exposure to possible employment opportunities. Conducting a Job Search Campaign provides job search advice on topics such as resume 4 Simples Tips On How Internet Can Help To Create MLM Residual Income Opportunity s without a second thought - let alone without an interview.Multi level marketing has proven itself to be a very wise way of managing your day to day sales strategies. It allows for owners of businesses to be able to delegate the average money making processes of a job to others so that they can enjoy the benefits of earning without all of the work. MLM residual income opportunities have popped up all over the place. In fact it seems that with every new product to hit the market, a brand new MLM residual income opportunity pops up with it. If you are the business owner, you are earning a lot of money over and over again for work that you put in only once. It is a lot like receiving royalty payments for a book that you wrote once.The internet has become a major force in creating your own MLM residual income opportunity. Now you can use your own website to recruit people to selling your products for you for a nominal commission for every sale they generate. You can offer bonuses to those who recruit more members as an incentive for them. When you incorporate this kind of MLM, you can really soar to new money making heights in a relatively short period of time. These MLM marketi You really need to understand the quality, content and format of your resume (especially for an executive) is a strong reflection of your capabilities and focus. Executives are given a -measurable- scope and scale of responsibility, and they are paid to produce -measurable- business impact. Nobody is paid to simply produce effort. It is amazing how many executive resumes fail to articulate this -measurable- information. Most resumes contain nothing more than unquantified statements of effort that beg the question: "That's nice, so what did that effort produce in the form of any -measurable- business impact?" Don't fall into the trap of poor resume writing that fails to articulate your -measurable- scope and scale of responsibility, and the -measurable- business impact you've driven in your resume. Also give serious thought to abandoning the traditional 1-2 page resume format. Constraining yourself to a traditional 1-2 page resume format is the equivalent of committing job search suicide. Instead, focus on devoting enough physical space to adequately differentiate your career. Why? Because if you try to jam your career value proposition into a 1-2 page resume, you risk being lost in a sea of 1-2 page vanilla resumes. Some may think this is heresy, but it is simply common sense. If you are trying to differentiate yourself, it probably isn't a good idea to have a resume that looks like everybody else's. Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them write your resume? Resume Advice - If you're not landing a job in a timely manner it is for one of two reasons: 1. Your career isn't a strong fit for the roles you are exposed to. 2. Your resume isn't a strong fit for the roles you are exposed to. Are you willing to bet it's because your career isn't a strong fit? Are you willing to bet your resume couldn’t be improved? The only thing standing between you and being able to write a -pin sharp- resume that differentiates your career value proposition - is having access to the right tools. Where can you identify the tools and techniques? I wrote an article about 3 years ago called: Conducting a Job Search Campaign That's a pretty good place to start. It discusses many things a job seeker can do to increase their coverage and exposure to possible employment opportunities. Conducting a Job Search Campaign provides job search advice on topics such as resume 6 Career Killers And How To Avoid Them iate yourself, it probably isn't a good idea to have a resume that looks like everybody else's.One wrong move can seriously damage your career beyond repair. A flawed plan based upon misinformation, a sudden outburst and petty office politics can all sabotage your career. All the years of hard work and your education and successful planning can be rendered insignificant by any one of the career killers. Young workers especially need to pay particular attention to their behavior, punctuality, attitude and even appearance; although, these less obvious blunders are not left unnoticed. The same word of caution holds true for older workers, but with some additions. Developing a good reputation is as important as keeping it intact.To help you keep your career on track, identifying career killers and avoiding them is essential.The Career Killers1. Setting Small Goals: Your journey is only as far as your destination is. Setting small goals incapacitate you and leave you with regrets much later in life. Setting big goals and having a plan to achieve them gets you noticed, and noticed by the right people.2. Playing Office Politics: This is another wrong path to tread. Strangely, some people have an Want to see how -everybody- else looks? Just look at the -AFTER- "Samples" that e-Resume (examples), Career-Resumes (examples), and even Monster's Resume Center (examples) touts as massively differentiating "Stellar" resumes to see how -EVERYBODY- looks when they constrain themselves to this 1-2 page criteria. If your goal is to conform and look like EVERYBODY else - and as a result - compete head-to-head in today's job market, then by all means follow their advice. If you want to change the game in your favor and get interviews that others with the same vanilla resumes won't - then don't follow their advice. Simply ask yourself if you want to work for someone that believes the length of someone's resume is a valid hiring criterion, and make your own decision. Be very careful in reacting to feedback that "Your resume is too long." Why? Because the -only- person you should listen to that comments on the length of your resume is someone that can actually benefit by hiring you. Any other feedback is coming from someone that does not need to hire you, and as such can't benefit from the information that is actually in your resume (i.e., the feedback is totally out of context). Don't put your success in the hands of a "professional resume writer". Why? Just ask yourself, who knows better what the value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them write your resume? Resume Advice - If you're not landing a job in a timely manner it is for one of two reasons: 1. Your career isn't a strong fit for the roles you are exposed to. 2. Your resume isn't a strong fit for the roles you are exposed to. Are you willing to bet it's because your career isn't a strong fit? Are you willing to bet your resume couldn’t be improved? The only thing standing between you and being able to write a -pin sharp- resume that differentiates your career value proposition - is having access to the right tools. Where can you identify the tools and techniques? I wrote an article about 3 years ago called: Conducting a Job Search Campaign That's a pretty good place to start. It discusses many things a job seeker can do to increase their coverage and exposure to possible employment opportunities. Conducting a Job Search Campaign provides job search advice on topics such as resume Accountability or Confusion - Why Use a CRM value of your career accomplishments are - you or someone else that hasn't even come close to having a career like yours? Would you leave the execution of your career responsibilities up to your secretary? Of course not. Then why would you consider depending on someone else's resume writing skills by letting someone else represent/articulate your career accomplishments and value proposition by letting them write your resume?How many times have you purchased leads from an Internet lead provider or direct mail vendor, only to wonder…Where are my leads? Has anyone called my lead? Did we sell cars from our leads? Are there any referrals?At the end of the month did your lead provider leave you with more questions than answers? What happens with your lot-ups? Are there follow-up and closing opportunities at the bottom of your sales rep’s drawer? What about those phone calls that come straight into the dealership? Is your lead on the back of a salesman’s business card?It has been our experience that dealers are most successful when they know which leads are producing the best return on their investment. It is important to have several lead sources but it is more important to know the performance each lead source. The real question isn’t whether or not you are tracking your leads but how accurate are your numbers. Is it a matter of who’s calling or who’s buying?When I discuss tracking leads, I am referring to the art of accountability. General Managers (GM’s) expect accountability from salesmen, F Resume Advice - If you're not landing a job in a timely manner it is for one of two reasons: 1. Your career isn't a strong fit for the roles you are exposed to. 2. Your resume isn't a strong fit for the roles you are exposed to. Are you willing to bet it's because your career isn't a strong fit? Are you willing to bet your resume couldn’t be improved? The only thing standing between you and being able to write a -pin sharp- resume that differentiates your career value proposition - is having access to the right tools. Where can you identify the tools and techniques? I wrote an article about 3 years ago called: Conducting a Job Search Campaign That's a pretty good place to start. It discusses many things a job seeker can do to increase their coverage and exposure to possible employment opportunities. Conducting a Job Search Campaign provides job search advice on topics such as resume writing, how to approach recruiters, to how to build a personal Internet presence so someone can actually find you in Google and much more. After you're written the best possible resume, then the challenge shifts to your personal Internet presence. In other words, can you be found when someone does a search on your name in Google? Do you have an Internet presence? Execunet surveyed their executive recruiters and found 63% of them Google a candidate before reaching out to them and half make a determination whether or not to reach out to a candidate based on what they do or don't find. The easiest way to create an Internet presence is to join an on-line networking platform that gives you not only the ability to build a profile, but to also create other content such as blogs and articles. A networking site with high traffic combined with constantly changing content will rank high in search engines typically. LinkedIn his a site with high traffic, but all of the content is static. Ecademy is a site with reasonably high traffic, but most of the content is contently changing as a result of all of the blogging and article traffic that the members post. As such, a member profile on Ecademy will typically rank much higher than a corresponding member profile on LinkedIn when doing a search on the member's name in Google. Essentially, any content you create on an on-line networking site that combines reasonable traffic and more importantly contantly changing content will create a kind of preferential ranking scenario in search engines that you can use to your advantage to build a personal Internet presence. By leveraging a "search engine" friendly networking platform you can quickly create a visible Internet presence. Combine this with other blogging and article publishing activity and your ready to be found by a recruiter. So take control of the outcome by getting proactive with your job search. Happy Networking.
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