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Hub You - Scalable Processes
Let’s cut right to the chase of this article. There are five ‘P’s in motivating your audience. Whether your audience is a room of fifty to five hundred, an employee or a prospective client, you need to take them through these five ‘P’s to motivate them.• PAY ATTENTION – First on the list is to ensure they are paying attention to you. Before
When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be di
I was working with one of my clients the other day and we began discussing a process that he had put in place to display his product in the show rooms of some of his buyers, on consignment. His plan was simple and seemed like a good one. He would allow the buyer to show off his product in their showroom without invoicing the buyer until after the product was sold to the end customer. There is nothing really unusual about this process except that my client's product was the only one that the buyer was keeping on consignment. Because this was not a normal practice for the buyer, the buyer had no process in place to notify my client when the item was purchased by the end consumer. So I asked my client how he would monitor that.
My client is a small startup company and is currently doing lots of marketing by hitting the streets and knocking on doors. So he said to me, "While I am out cold calling on new prospects, I can just drop by and see if the item is still in the show room. If it isn't, then I'll invoice them and send them anot
You have probably become fairly accustomed to dressing casually for school with a wardrobe consisting of jeans, shirts, and tennis shoes. And why not? Jeans are way more comfortable than slacks and dress shoes don’t hold a candle to a comfy pair of sandals. Unfortunately, these items are best left to the back of the closet when it comes to dressin
I was working with one of my clients the other day and we began discussing a process that he had put in place to display his product in the show rooms of some of his buyers, on consignment. His plan was simple and seemed like a good one. He would allow the buyer to show off his product in their showroom without invoicing the buyer until after the product was sold to the end customer. There is nothing really unusual about this process except that my client's product was the only one that the buyer was keeping on consignment. Because this was not a normal practice for the buyer, the buyer had no process in place to notify my client when the item was purchased by the end consumer. So I asked my client how he would monitor that.
My client is a small startup company and is currently doing lots of marketing by hitting the streets and knocking on doors. So he said to me, "While I am out cold calling on new prospects, I can just drop by and see if the item is still in the show room. If it isn't, then I'll invoice them and send them anot
Customer loyalty. Say these words and retailers' eyes light up. Every retailer wants customer loyalty and wants to keep it. Some retailers would do almost anything to get customer loyalty, and I understand that. I'm a grandmother and, thanks to birthdays, an experienced shopper, and I think customer loyalty is waning. The question is, why?
My client is a small startup company and is currently doing lots of marketing by hitting the streets and knocking on doors. So he said to me, "While I am out cold calling on new prospects, I can just drop by and see if the item is still in the show room. If it isn't, then I'll invoice them and send them anot
Looking for careers in fashion merchandising can be hard as you often don't know the skills and personnal knowledge thats required so we'll try and clear these up for you. Fashion merchandisers combine the skills of adverstising, retail knowledge, marketing and the creativity of a fashion designer. If you want a career in fashion merchandising you mu
My client is a small startup company and is currently doing lots of marketing by hitting the streets and knocking on doors. So he said to me, "While I am out cold calling on new prospects, I can just drop by and see if the item is still in the show room. If it isn't, then I'll invoice them and send them anot
As a seasoned customer service consultant and occasional consumer watchdog, let me share my 10 favorite customer service LIES.(1) Your call is important to us.If this were true, companies would staff adequately and not discourage call volumes through daunting electronic menus, long waiting times, and incessant prodding to seek alternat
This sounds like a good idea until you begin to scale this process into a larger version. There are two important concepts one must keep in mind if you are developing a good process. The first is that it must be simple and easy to follow. The second is that it must be scalable. By scalable, I mean it must work when you are small and also work if your business explodes and becomes extremely huge. In this example just given, my client's process would work fine while he is small, but if his business suddenly expanded and instead of two or three businesses displaying his product on consignment, there were hundreds, the process would fall apart because there is not enough time in the day for him to visit all of these businesses. Eventually he would lose track of where his products were and whether or not they had been sold.
Sometimes we will develop a process that appears to be a good one, and over time we discover that it does not work as our business changes. That is ok if you are continually examining the process and improving it as you grow. The important thing is to have the process, make sure i
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