Hub You - Business

The Exercise Infomercial Phenomenon
It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 60 minute full workout. For Jane it formed the nucleus of an empire that included books, audio recordings and fitness salons that are still in existence today. More importantly, capitalizing on Jane’s success, her workout tapes were followed quickly by everybody with a cut chiseled physique or a machine to help you work off those extra pounds and bring out those abs which quite unbelievably is bigger today than it was yesterday but not as big as it will be tomorrow.Like they say in the record biz, the hits just keep on coming. Everybody has jumped into the market through the years: Chuck

d verify pricing and availability with manufacturers. Proposal needs to be itemized and within budget. If client accepts, the installation is Friday.

* Now prioritize your list.
Think about what information you need to proceed and consider the amount of time it takes to complete.

1 Call Engineer, confirm items on the proposal are correct

2 Double check versions of

The Do's and Dont's of Creating Lucrative Business Partnerships
I run a small meeting, event and conference planning company based in the New York City area. As an entrepeneur and small business owner with a limited advertising and marketing budget, developing business partnerships has been really helped me to get the word out about the services that I offer. For example, I have aligned myself with a DJ company as the preferred planner for their clients and am actively receiving business and referrals from this source. Also, due to my partnership with a travel agency, I am now handling meetings, conferences and events for inbound corporate groups from abroad. Forming strategic alliances has been and will continue to be a significant part of my long term business plan and model for exponential gro

What’s really essential when making decisions about your life or work environment? Does life resemble a soap opera full of chaos from bad decisions or more like the Discovery channel where you learn from experience and you don’t make the same mistake twice? Consider the cost associated with time and how our mind processes information. When we are making definite choices without hesitation, after considering the QCL, that determines our productivity. Life doesn’t have to be complicated, all we need to do is break it down into workable pieces.

Here’s the QCL- Quick Check List
1 Calm analysis - look ahead, think about your choices
2 Get facts straight - make sure information is reliable
3 Clarify your list - what do you need to accomplish
4 Prioritize time - follow through and complete

How do you make decisions? If this is a challenge for you, consider this. Knowing what to do and doing it are two totally different things. But if your decisions are based on facts rather that thoughts or opinions and you prioritize according to importance or urgency, you have a much better chance of getting it right. Think inclusive, by not leaving anything out that relates to each particular situation.

* Start by writing down what you need to accomplish.
Here’s a page from my life. It’s 10am on Tuesday in California and I have a proposal to complete by the end of today for a client. I need to discuss compatibility issues and products with the Sound Engineer working at the studio and verify pricing and availability with manufacturers. Proposal needs to be itemized and within budget. If client accepts, the installation is Friday.

* Now prioritize your list.
Think about what information you need to proceed and consider the amount of time it takes to complete.

1 Call Engineer, confirm items on the proposal are correct

2 Double check versions of

Employee Discipline and Performance Problems - Quicktips For Managers
1. Never procrastinate with a performance problem. If you don't address the issue when it arises, staff will question whether you are doing anything at all.2. When talking to an employee about a problem, phrase your comments in terms of preventing the problem from recurring. Use the inappropriate performance as a jumping off point, indicate why it is problematic, and then quickly move on to preventing re-occurence. This moves the focus from blame to improvement.3. Whenver possible, elicit the employee's suggestions about how to prevent the problem from recurring. Put the responsibility for suggesting solutions with the employee. When possible, help the employee implement their solution.4. Make it clear that your

ation, after considering the QCL, that determines our productivity. Life doesn’t have to be complicated, all we need to do is break it down into workable pieces.

* Now prioritize your list.
Think about what information you need to proceed and consider the amount of time it takes to complete.

1 Call Engineer, confirm items on the proposal are correct

2 Double check versions of

Problems & Why They Don't Get Solved
It is possible to find about 2,050,000,000 “problems” on the internet.Often, problems do not get solved because they do not have an owner. They saunter around like orphans that are not taken care of.This could be the case when a problem is too big to address for a single owner. Today, a local newspaper reviewed the situation about the shrinking of the Greenland Glaciers. It is a problem that might cause a disaster in the end, but which (impact) is nearly invisible at the moment. It is a standard long-term versus short-term issue where the former is not often favored. Until there is no real need, no action will be undertaken. Besides that, not everybody could be convinced that the melting will indeed cause a problem.

to accomplish
4 Prioritize time - follow through and complete

* Now prioritize your list.
Think about what information you need to proceed and consider the amount of time it takes to complete.

1 Call Engineer, confirm items on the proposal are correct

2 Double check versions of

Marketing for the Amateur
Not everyone is a marketing guru. Even some who claim to be. But that’s another story for another time. The goal here is to provide some basic help for the growing number of small business owners – many with start-up ventures – who have to market their own products and servicesThe first question I’m usually asked in seminars and workshops – even by some of the business owners I coach – is, “How much should I be spending for advertising?” My answer’s always the same, “Zero!” Why? Because advertising dollars should be an investment, not something you “spend.” Advertising should bring in more dollars than the price of the efforts – many more dollars.Notice how we switched from marketing to advertising? That’s becau

ht. Think inclusive, by not leaving anything out that relates to each particular situation.

* Now prioritize your list.
Think about what information you need to proceed and consider the amount of time it takes to complete.

1 Call Engineer, confirm items on the proposal are correct

2 Double check versions of

Think Like, Act Like and Be An Entrepreneur
To succeed in your business you will need to think and act as an entrepreneaur.A great thing about running your own business is that it makes you think as an entrepreneaur and because your thinking develops in this way; looking for opportunities and working out how to use them becomes second nature.As a result you see opportunities you would have previously over looked.You become single minded, you give your business everything. Because you are going to succeed you dedicate yourself to your business and particularly in the early days you will work prodigiously.You will succeed and hard as those early days seem you will look back on them with great satisfaction.You will learn to ‘think creatively, fr

d verify pricing and availability with manufacturers. Proposal needs to be itemized and within budget. If client accepts, the installation is Friday.

* Now prioritize your list.
Think about what information you need to proceed and consider the amount of time it takes to complete.

1 Call Engineer, confirm items on the proposal are correct

2 Double check versions of software for compatibility

3 Call East coast manufacturers first, for pricing and availability. Check the order processing and shipping times. Make sure you know exactly what needs to happen so equipment arrives on Thursday. Keep notes

4 Call West coast manufacturers, follow same procedures

5 Consolidate information, start proposal

6 Overnight shipping and installation are separate line items

7 Double check your numbers, make sure totals are correct

8 Email proposal to client

9 Call to make sure they received the email

10 Ask for decision.

This example works in any type of business or personal situation. The more things you think about before you start the project, the more effective you are with your time and money. Say you need to paint the den so it can be turned into your new office. Decide what you need to accomplish and what you need to buy. Start with the list and prioritize the essential items, and work it until complete. There’s no sense running in circles because you forgot something or making three phone calls when you could have completed it with one. The idea is to work smart, not hard.

Having a plan B for back up, provides for the unexpected. Think about how to handle situations in advance like “What would I do if the car broke down today?” My auto club card is current, I’ll call them when something happens. If I need a ride, I’ll call a taxi. But consider the person who doesn’t have auto club and their car breaks down and every call they make, no one answers.

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Looking around our surroundings we can essentially tell that advertising is everywhere. We can see them on streets, on walls, on radio and television. From this we can barely conclude that advertising is the easiest way of reaching out for customers and prospective clients. Mainly with the different innovations made in the printing technology, different advertising materials had been developed and among them are the sticker prints.

In the 1960’s, when the fast food industry was brand new, most restaurants had a wall between the order counter and the kitchen. Customers didn’t know how their food was being prepared or how long it would take (or if it had been pre-prepared and resting under heat lamps awaiting an order). In the seventies, some restaurants took down the wall so that customers could see who was preparing their food, how it was being prepared and about how long it would take. This gave customers psychological control of the “order-to-delivery” process by making it visible: if customers wished, they could see the process and thereby be mentally involved in it every step of the way. This gave them the feeling of control without actually being in control of the process.

Increasingly organizations are becoming dissatisfied with their customer satisfaction surveys and turning instead to designing and implementing customer loyalty programs. They are beginning to understand that it's not just about satisfaction. In order to improve their businesses they have to improve customer loyalty. The real goal is to understand and improve the areas of the business that drive customer loyalty. In my experience there are five key steps to implementing such programs.

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