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Hub You - Presentation Pitfalls Series: Top 10 Content Mangement Mistakes
According to the United States Census Bureau, 40 million Americans move each year. There are no hard statistics on the number of businesses that relocate, but there is a growing trend towards businesses relocating outside of major metropolitan areas to cut costs for themselves and their employees.There are five main reasons why companies decide to relocate, according to economic development researchers. They are: access to a quality labor pool, the need to upgrade facilities or equipment, the need to reach new markets, the wish to lower costs and overhead and finally, quality of life issues.It is this last item that affects employees most directly. Cost of living has a large impact on the quality of
3) Not having an obvious, logical structure.
Meandering from point to point can be very frustrating to a listener. Have your information laid out in a logical structure and share that structure with the listeners up front so they know where you're headed.
2) Not making the POINT clear up front.
There's nothing more frustrating to a listener than to sit there thinking, "OK, so what's your point?!" Remember, you know your material cold. The listeners don't. Sometimes you have to smack them between the eyes with the point, as in, "If you only remember one thing from my presentation, I want it to be __________________." Don't wait until the end to present your point with a dramatic flourish. Make your point right up front and spend the
Hiring the right person is not always an easy thing to do, but using the right method of interview will substantially aid the process. The more you know about interviewing, the more likely you are to hire the ideal candidate.Four key methods of interviewing are as follows:1. Directive interviewsDirective interviews are highly structured and are probably the easiest type of interview to conduct. The interview is planned and directed by the interviewer, whose purpose is to obtain specific information about verifiable fact. These common interview questions ask for personal and straightforward information about you; such as, “What was your favorite subject in college?”… (age, education, etc…)<
10) Not setting the stage.
An introduction should be more than just "Hello. Today we'll be discussing _____." If you just jump into the content without setting up the presentation, it can get you off to a jumpy, disjointed start. An introduction should give the audience a sense of who you are, what you're there to do, and what's in it for them to listen.
9) Using ineffective notes.
It's almost always wise to have some notes handy to make sure you don't forget anything important, but if your notes are hard to follow or are distracting for the audience, they defeat the purpose. Trying to read from a crowded page of word-for-word narrative is a killer because you look down and have trouble looking up for fear that you'll never find your place again. Disorganized papers or cards can be cumbersome and messy. Keep clear, concise, key-word-or-key-phrase-only notes handy to simply jog your memory, not serve as an unnecessary crutch.
8) Using jargon or acronyms that leave the audience bewildered.
When a listener hears a word or phrase he/she is not familiar with it causes what I call a "cerebral derailment". The listener's mind is chugging along happily with you until he/she hears an unfamiliar term and suddenly the mind jumps the tracks to wonder, "What does that mean?" Always define acronyms (even if you're sure they know what the letters stand for) and, when in doubt, define any terms that could possibly be unfamiliar.
7) Planning backwards.
Many people begin to prepare a presentation by thinking, "What do I have that's cool?" (meaning visual aids, support points, stories, examples, etc.) Then they ask themselves, "How can I work it in?" This is backwards. Decide on what you want to accomplish and then ask "What do I have in the way of support that would help me meet that objective?" If you plan backwards you may very well end up with a bunch of interesting information that is of no value to the listeners.
6) Not knowing your objective and/or not sharing it.
In addition to being clear on the point you want to make, you should also be clear on the objective you wish to achieve. Do you want the audience to make a decision? Show them the options and ask for a decision. If you need their cooperation, make sure you explain why you need them and how they can help you. If your goal is to familiarize them with a topic, make that clear so you don't get bogged down in excess detail. Both you and your audience should be clear on what you're there to accomplish.
5) Not providing "signposts".
Imagine that you can get a new set of information two ways: 1) you can read it in a report or 2) you can listen to it in a presentation. What advantages do you have when you're reading that you don't have when you're listening?
- You can go at your own pace
- You can re-read things that you found confusing
- You can skip sections that don't interest you
- You can see when a new topic begins (because of section titles or white space)
- You can make notes
- You can file it away for future reference.
None of these options are available to your listeners. To the audience, your ideas are just sounds in the ether, so to make up for the lack of these advantages, you need to provide signposts to let us know where you are. Visual aids can help, but remember to include phrases like "Now, let's move on to point #2", "That's all for the background, now let's move on to the current status," or "Let me just wrap up." These little phrases take very little time but do wonders for helping your audience stay with you.
4) Having complex, hard-to-read visual aids.
Your visual aids should be just that--aids. They should HELP you get your message across. Complicated, crowded, hard-to-read visual aids compete with you for your audience's attention. Keep them simple enough that listeners have a reason to stick around and listen to YOU.
3) Not having an obvious, logical structure.
Meandering from point to point can be very frustrating to a listener. Have your information laid out in a logical structure and share that structure with the listeners up front so they know where you're headed.
2) Not making the POINT clear up front.
There's nothing more frustrating to a listener than to sit there thinking, "OK, so what's your point?!" Remember, you know your material cold. The listeners don't. Sometimes you have to smack them between the eyes with the point, as in, "If you only remember one thing from my presentation, I want it to be __________________." Don't wait until the end to present your point with a dramatic flourish. Make your point right up front and spend the r
Promoting your small business can at times be very expensive. There are many techniques, however, that cost you little or no money – only your time. These strategies can be immensely satisfying too as you start to see instant results for your marketing efforts. The response from your prospects and clients will let you know which of the following free and low-cost ideas is right for your business:1. Make customer service a priorityProviding exceptional customer service will keep your clients coming back and sending you referrals. Follow up by phone or email with people you meet. Have a policy to respond to all inquiries within 24 hours. Provide a personal touch by making phone calls and putting
8) Using jargon or acronyms that leave the audience bewildered.
When a listener hears a word or phrase he/she is not familiar with it causes what I call a "cerebral derailment". The listener's mind is chugging along happily with you until he/she hears an unfamiliar term and suddenly the mind jumps the tracks to wonder, "What does that mean?" Always define acronyms (even if you're sure they know what the letters stand for) and, when in doubt, define any terms that could possibly be unfamiliar.
7) Planning backwards.
Many people begin to prepare a presentation by thinking, "What do I have that's cool?" (meaning visual aids, support points, stories, examples, etc.) Then they ask themselves, "How can I work it in?" This is backwards. Decide on what you want to accomplish and then ask "What do I have in the way of support that would help me meet that objective?" If you plan backwards you may very well end up with a bunch of interesting information that is of no value to the listeners.
6) Not knowing your objective and/or not sharing it.
In addition to being clear on the point you want to make, you should also be clear on the objective you wish to achieve. Do you want the audience to make a decision? Show them the options and ask for a decision. If you need their cooperation, make sure you explain why you need them and how they can help you. If your goal is to familiarize them with a topic, make that clear so you don't get bogged down in excess detail. Both you and your audience should be clear on what you're there to accomplish.
5) Not providing "signposts".
Imagine that you can get a new set of information two ways: 1) you can read it in a report or 2) you can listen to it in a presentation. What advantages do you have when you're reading that you don't have when you're listening?
- You can go at your own pace
- You can re-read things that you found confusing
- You can skip sections that don't interest you
- You can see when a new topic begins (because of section titles or white space)
- You can make notes
- You can file it away for future reference.
None of these options are available to your listeners. To the audience, your ideas are just sounds in the ether, so to make up for the lack of these advantages, you need to provide signposts to let us know where you are. Visual aids can help, but remember to include phrases like "Now, let's move on to point #2", "That's all for the background, now let's move on to the current status," or "Let me just wrap up." These little phrases take very little time but do wonders for helping your audience stay with you.
4) Having complex, hard-to-read visual aids.
Your visual aids should be just that--aids. They should HELP you get your message across. Complicated, crowded, hard-to-read visual aids compete with you for your audience's attention. Keep them simple enough that listeners have a reason to stick around and listen to YOU.
3) Not having an obvious, logical structure.
Meandering from point to point can be very frustrating to a listener. Have your information laid out in a logical structure and share that structure with the listeners up front so they know where you're headed.
2) Not making the POINT clear up front.
There's nothing more frustrating to a listener than to sit there thinking, "OK, so what's your point?!" Remember, you know your material cold. The listeners don't. Sometimes you have to smack them between the eyes with the point, as in, "If you only remember one thing from my presentation, I want it to be __________________." Don't wait until the end to present your point with a dramatic flourish. Make your point right up front and spend the
CPAs are required to have a broad understanding of a wide variety of concepts in the field of accounting. However, having extensive expertise only in accounting is just not enough. CPAs are required to be more than accountants.CPAs must be professionals who are broadly educated and who have the necessary technical competence and the analytical abilities, interpersonal and communication skills, and the cultural awareness that are necessary to serve the public. The reason a CPA is required to endow himself with so many skills lies in the complex and constantly changing environments around them.There are a variety of courses that CPAs must focus on to gain the necessary expertise.Accounting is ob
6) Not knowing your objective and/or not sharing it.
In addition to being clear on the point you want to make, you should also be clear on the objective you wish to achieve. Do you want the audience to make a decision? Show them the options and ask for a decision. If you need their cooperation, make sure you explain why you need them and how they can help you. If your goal is to familiarize them with a topic, make that clear so you don't get bogged down in excess detail. Both you and your audience should be clear on what you're there to accomplish.
5) Not providing "signposts".
Imagine that you can get a new set of information two ways: 1) you can read it in a report or 2) you can listen to it in a presentation. What advantages do you have when you're reading that you don't have when you're listening?
- You can go at your own pace
- You can re-read things that you found confusing
- You can skip sections that don't interest you
- You can see when a new topic begins (because of section titles or white space)
- You can make notes
- You can file it away for future reference.
None of these options are available to your listeners. To the audience, your ideas are just sounds in the ether, so to make up for the lack of these advantages, you need to provide signposts to let us know where you are. Visual aids can help, but remember to include phrases like "Now, let's move on to point #2", "That's all for the background, now let's move on to the current status," or "Let me just wrap up." These little phrases take very little time but do wonders for helping your audience stay with you.
4) Having complex, hard-to-read visual aids.
Your visual aids should be just that--aids. They should HELP you get your message across. Complicated, crowded, hard-to-read visual aids compete with you for your audience's attention. Keep them simple enough that listeners have a reason to stick around and listen to YOU.
3) Not having an obvious, logical structure.
Meandering from point to point can be very frustrating to a listener. Have your information laid out in a logical structure and share that structure with the listeners up front so they know where you're headed.
2) Not making the POINT clear up front.
There's nothing more frustrating to a listener than to sit there thinking, "OK, so what's your point?!" Remember, you know your material cold. The listeners don't. Sometimes you have to smack them between the eyes with the point, as in, "If you only remember one thing from my presentation, I want it to be __________________." Don't wait until the end to present your point with a dramatic flourish. Make your point right up front and spend the
IntroductionAre you looking for a way to gain control of your personal finances and implement a budget that will get you back on the road to financial success? Great! And remember there is no better time to start than now. Like anything in life, before you can become financially stable you must understand the fundamentals of personal finance. Gaining control of your personal finances does not have to be hard, in fact some even find the road back to financial stability both challenging and satisfying. Don’t forget, where there is a will there is a way. You can do it!One of the basic, yet important concepts behind the success of a financially wealthy individual is his/her basic understanding of a
- You can go at your own pace
- You can re-read things that you found confusing
- You can skip sections that don't interest you
- You can see when a new topic begins (because of section titles or white space)
- You can make notes
- You can file it away for future reference.
None of these options are available to your listeners. To the audience, your ideas are just sounds in the ether, so to make up for the lack of these advantages, you need to provide signposts to let us know where you are. Visual aids can help, but remember to include phrases like "Now, let's move on to point #2", "That's all for the background, now let's move on to the current status," or "Let me just wrap up." These little phrases take very little time but do wonders for helping your audience stay with you.
4) Having complex, hard-to-read visual aids.
Your visual aids should be just that--aids. They should HELP you get your message across. Complicated, crowded, hard-to-read visual aids compete with you for your audience's attention. Keep them simple enough that listeners have a reason to stick around and listen to YOU.
3) Not having an obvious, logical structure.
Meandering from point to point can be very frustrating to a listener. Have your information laid out in a logical structure and share that structure with the listeners up front so they know where you're headed.
2) Not making the POINT clear up front.
There's nothing more frustrating to a listener than to sit there thinking, "OK, so what's your point?!" Remember, you know your material cold. The listeners don't. Sometimes you have to smack them between the eyes with the point, as in, "If you only remember one thing from my presentation, I want it to be __________________." Don't wait until the end to present your point with a dramatic flourish. Make your point right up front and spend the
In the world of business, marketing and sales always go hand in hand. If your marketing strategies are good, it could surely increase the number of successful sales. Marketing experts often determine which approach would be perfect in conveying to the consumers the product’s features and benefits without costing a bundle.One of the most popular marketing techniques is participating in exhibitions. These events allow consumers to interact with exhibitors directly, while exhibitors can address such questions immediately. It is true that you can do your own exhibition stand but having a professionally made exhibition stand would even generate more consumer interest. Here are some reasons why.Expertised HELP you get your message across. Complicated, crowded, hard-to-read visual aids compete with you for your audience's attention. Keep them simple enough that listeners have a reason to stick around and listen to YOU.
3) Not having an obvious, logical structure.
Meandering from point to point can be very frustrating to a listener. Have your information laid out in a logical structure and share that structure with the listeners up front so they know where you're headed.
2) Not making the POINT clear up front.
There's nothing more frustrating to a listener than to sit there thinking, "OK, so what's your point?!" Remember, you know your material cold. The listeners don't. Sometimes you have to smack them between the eyes with the point, as in, "If you only remember one thing from my presentation, I want it to be __________________." Don't wait until the end to present your point with a dramatic flourish. Make your point right up front and spend the rest of the time supporting that point.
And the #1 content management mistake. . .
1) Including too much information.
It's tempting to want to cram all the information possible into the heads of your listeners, but ironically, it's possible that the more information you include, the less they learn. Think of a rainstorm. When rain is pouring down, much of it runs off before it can soak into the soil. The water is wasted because there was simply too much of it to take in. Whereas, a slow, steady rain has a chance to soak in thoroughly. It's far better to include half as much information and have them retain most of it, than to squeeze in every imaginable tidbit and have 90% of the information wind up as runoff.
All of these problems are common. Luckily, with awareness and a few simple adjustments, they are easily overcome.
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