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Hub You - How To Turn A Five Minute Presentation Into A $200,000 Marketing Bonus
In order to motivate yourself towards a successful and rewarding career, you need a combination of several factors to work together in your favor. These factors may include your own ambition and efforts to prosper, backed by the love and inspiration of your loved ones. However, it is important to remember that the ultimate responsibility of excelling in the career of your choice is yours and only you can work towards it to make your dreams a reality. While planning for your career development, you will also need to understand and analyze your talents, qualifications and skills that might help you in gettin
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.
Peter Kane has served as Austrade's Senior Tra
I almost felt guilty . . . Kind of like a recovering alcoholic going down the liquor isle to go smile at the selection of beers knowing he'll never buy one, but guilty just for looking.There I was reading the information for one of those Internet get rich quick programs, thinking about different dubious ways I could make it work.Of course, I didn't buy it, but the lure of fast cash and little work started appealing to me somewhere between the words "automated system" and "get paid daily" my eyes glazed over and a wicked smile crossed my lips. I actually started breaking down the numbers, that
Speaking in public is the fastest way to attract, win and even retain more profitable clients.
It is a 'one to many' activity that delivers an enormous return on investment for your time and effort.
It also builds your expert power and recognised authority status.
When combined with a good media relations plan it is one of the most powerful and cost effective marketing strategies around.
Here's a personal case study of how to turn a five minute speech into $200,000 worth of media coverage.
"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held on March 10th 2006. Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion.
As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share firsthand insights on how to tap into the second strongest economy in South East Asia.
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.
Peter Kane has served as Austrade's Senior Trad
The best franchise business opportunities that exist in the world today has many factors in them that makes the franchise become one of the best in the industry. The main factors in the best franchise opportunities in the world today are information, home base business, and work from home companies, small business start up capital, and a turnkey business system that produces results in a company profit margin in today’s economy. Information is a hot commodity in today’s market place in the world. Franchise opportunities that provide a lot of up to date information on products and services that people want
It also builds your expert power and recognised authority status.
When combined with a good media relations plan it is one of the most powerful and cost effective marketing strategies around.
Here's a personal case study of how to turn a five minute speech into $200,000 worth of media coverage.
"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held on March 10th 2006. Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion.
As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share firsthand insights on how to tap into the second strongest economy in South East Asia.
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.
Peter Kane has served as Austrade's Senior Tra
What makes a successful salesperson?I’ve often asked that question at seminars, and the answers have been all over the ball park.“You’ve got to have the right product,” some say.It helps. But we’ve all known salespeople who went broke trying to move superb products and others who could make fortunes selling ice cream on an iceberg. A really good salesperson can rack up more sales with a mediocre product than a mediocre salesperson can make with the greatest product in the world.“You’ve got to make plenty of sales calls,” others say. “The more calls you make, the more sales you’l
"Malaysia - Opening doors to Australian Business" was the theme for a business breakfast held on March 10th 2006. Malaysia is Australia's ninth largest trading partner, with two-way trade between our two countries currently standing at almost $10 billion.
As a Perth-based international business speaker working in Malaysia, I joined James Wise, Australian High Commissioner to Malaysia (left hand side) and Peter Kane, Australian Senior Trade Commissioner to Malaysia and Brunei (right hand side) on the platform at a breakfast function "Meet The Ambassadors" to share firsthand insights on how to tap into the second strongest economy in South East Asia.
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.
Peter Kane has served as Austrade's Senior Tra
CRM is the most talked about software in today’s business world. CRM is an easy-to-use software tool suitable for any small business needing a complete, cost effective and hassle-free solution for managing sales, customers and bookkeeping as well as day to day invoicing.The all-in-one sales and marketing CRM software program facilitates small businesses to double their sales at a faster pace. From lead generation, to placing an order or even the follow up of the same, CRM is the apt solution in efficiently managing your small business day to day operations.However why do we require CRM softwa
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.
Peter Kane has served as Austrade's Senior Tra
Cost cutting has become a necessary and important reality in the modern corporate world. Yet many executives do not realize that their people are actually the best source of cost reduction ideas.There are several reasons for this.For starters a highly motivated workforce that understands the bottom-line and its significance to the future of a business and by extension their own future in employment can make a huge difference in any cost reduction effort. It also means that any cost-cutting ideas they suggest will be received much better by other workers and will therefore be implemented much
The marketing copy for the event was impressive.
"James Wise is a senior career officer with the Department of Foreign Affairs and Trade and has been Australia's High Commissioner to Malaysia since 2003.
Peter Kane has served as Austrade's Senior Trade Commissioner in Kuala Lumpur since 2005.
Peter has a wealth of experience gained from assisting Australian exporters in diverse markets across the world for nearly 20 years."
More than 250 people turned up to the breakfast. Including a columnist for Malaysia's most influential media vehicle, the The Star newspaper.
So why did the columnist choose to write a full page article about my five minute speech and not the two other more eminently qualified and experienced speakers?
Well, I believe there were five essential ingredients that made it irresistible to the media and journalist.
Here are the insider's secrets so you can achieve the same amazing success with your next speech.
1. Emotional Connection.
As US speaking coach Doug Stevenson says when he talks about strategic storytelling - making content come alive, "emotion is the fast lane to the brain" and you must feel genuine emotion to connect with your audience.
2. Tell A Story.
Relevant stories are a powerful tool to illustrate key points.
My most relevant personal story to my Malaysian message was my 'walking barefoot on hot coals experience' at an Anthony Robbins Unleash The Power Within seminar I attended in Kuala Lumpur wi
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