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Hub You - 10 Ways to Make a Point in Two Minutes
Imagine a river. Then visualize all that the river carries with it. Apart from the water and fish, there are other elements which form the river. Processes are very much like a river. They flow in a natural direction and carry information with them from one point to another.
1. SINGLE THEME – Stick to one main point, and reveal it at the first of the message. If you’ve got two or three points to make, stress the most impo
We all hate listening to people, especially when they are right and we are wrong. For those of you who have kids of any age, you will know what a challenge it is trying to get the message across to them.My 17 month old son is at an age where he understands the word NO
But maybe time seems to fly by because we’re exposed to shorter messages…and that’s a good thing. Many experts calculate an adult’s attention span from eight seconds to about six minutes, so it’s important to cram lots of information into a short time.
Maybe you’ve already noticed that e-mail seems to get better response if it’s brief and succinct. But what about press releases? Well, many companies now choose to release a single page story instead of a multi-page one.
If you believe – as I do – that a two minute (or shorter) message is the wave of the future, how can you send an effective one? Here are ten brief thoughts:
1. SINGLE THEME – Stick to one main point, and reveal it at the first of the message. If you’ve got two or three points to make, stress the most impo
The first question to answer when considering participating in a trade show or expo is what do you hope to achieve? Why are you considering doing this show in the first place? Do you want to sell product? Do you want to book parties? Do you want to recruit others into yo
Maybe you’ve already noticed that e-mail seems to get better response if it’s brief and succinct. But what about press releases? Well, many companies now choose to release a single page story instead of a multi-page one.
If you believe – as I do – that a two minute (or shorter) message is the wave of the future, how can you send an effective one? Here are ten brief thoughts:
1. SINGLE THEME – Stick to one main point, and reveal it at the first of the message. If you’ve got two or three points to make, stress the most impo
Have you tried any prospecting lately, or talked to any potential customers for your products or services? If any of these people do have the problems your products or services solve, have you noticed that they may already know quite a bit about the types of features your so
If you believe – as I do – that a two minute (or shorter) message is the wave of the future, how can you send an effective one? Here are ten brief thoughts:
1. SINGLE THEME – Stick to one main point, and reveal it at the first of the message. If you’ve got two or three points to make, stress the most impo
I wanted to make a three-day car reservation for a visit to San Francisco.I called Hertz Rent-a-Car, where I am a member of the ‘Hertz Number One Club’ for frequent travelers. I planned to use an award coupon for one free-day rental from American Airlines and addition
If you believe – as I do – that a two minute (or shorter) message is the wave of the future, how can you send an effective one? Here are ten brief thoughts:
1. SINGLE THEME – Stick to one main point, and reveal it at the first of the message. If you’ve got two or three points to make, stress the most impo
The Ultimate Survival Guide for locals, expats and for all those that have to live and work with them.Whether you just arrived at your new overseas posting, or are a long time seasoned expatriate manager with years of experience, I hope that his short paper will put a
1. SINGLE THEME – Stick to one main point, and reveal it at the first of the message. If you’ve got two or three points to make, stress the most important first…and use the others as supporting points.
2. AGE – There’s some research that claims the younger the audience, the shorter message it wants. Reason? Folks under 35 are used to receiving information in brief form.
3. MINI-PARAGRAPHS – Because people on-the-go want briefer messages, they likely want short sentences and short paragraphs too. Consider paragraphs of three sentences or less.
4. NEED IDEAS? – I think the best messages are radio commercials. Listen to how well they create images -- and motivate listeners -- in one minute or less.
5. EXPERT ADVICE – Most folks want – and pay attention to –advice from experts.
6. CURRENT EVENTS – Can you link your feat
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