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Email Benchmark 2007
MarketingSherpa released the free summary of their annual E-mail Benchmarking Survey in a way that could teach Jenna Jameson a few tricks. Anne Holland and Tad Clarke have become masters of the tease and the slow reveal.And yet beyond the sales tactics are some fairly interesting and not-so-surprising conclusions.1. E-mail ain’t so bad. Two thirds of B2B marketers and three-quarters of B2C marketers see it as increa

had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel provid

Why Choose Nursing?
Nursing is a profession that calls for passion. It is a dynamic and expanding profession, a meeting ground of both art and science, and focusing on helping patients maintain and achieve an optimal state of health. According to National Council of State Boards of Nursing, 1999, nurses help clients in 4 specific areas:• Promoting good health,• Coping with health anomalies and maintaining normal life,• Adapting

For those of you familar with DemoCamp, CaseCamp may be the polar opposite with its flashy power point presentations and marketing case studies. For anyone interest in online or interactive campaigns its a great event to see what works and what doesn't. CaseCamp Toronto at The Fifth Club Wednesday night after a summer break and several other CaseCamps around the Canada ( Montreal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases included:

1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel

Sulemaan presented a case study about the Sear's Travel division. I didn't even know that Sears had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel provid

Entrepreneurs – Grow Your Small Business into a Large Business
So you have a small business just making a profit, but you really want a bigger and more profitable business. How do you make the jump from small to large?Business Plan and Strategy1. Revisit your business plan and update it to reflect recent changes. 2. Start thinking bigger – look at what you want to become in say three years and then work backwards to see what you have to do to meet these targets.

or interactive campaigns its a great event to see what works and what doesn't. CaseCamp Toronto at The Fifth Club Wednesday night after a summer break and several other CaseCamps around the Canada ( Montreal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases included:

1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel

Design Direct Mail Postcards Back-to-Front to Boost Response Rates
Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around—and boost response rates as a result.The goal of the front of the postcard is to grab attention long enough to arouse curiosity and motivate your prospect to turn the card over and continue reading.

Camps around the Canada ( Montreal & Vancouver ). I enjoy CaseCamp because it lets me see how online marketing campaigns are evolving. This months cases included:

1. The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel

Rental Trade Show Exhibit - Beating The Budget
How can you make a rental trade show exhibit even more appealing than a new one? By getting creative and spicing things up! Let's discuss a basic mix of elements that will surely get your mind spinning with ideas on how to make your rental trade show exhibit look downright splendid. First of all, forget about the booth. That's right; remember that there are a lot of other useful elements in the trade show arena you could use to y

The Greatest Escapes Viral Campaign by Sulemaan Ahmed from SearsTravel

Test Your Networking Know-How
Let's test your knowledge on networking:1)The best definition of networking is: a) Schmoozing at meetings and events b) The solicitation of funds c) Building and maintaining mutually beneficial relationships d) Marketing and selling your products and services to everyone in the room so you can meet your sales quota before your boss fires you2) Why do you network? a) To de

had a Travel division and the campaign's goal was to increase aware and let customers know that Sears was willing to be competitive on price with other discount travel providers. The case centered on alot of differences between the first phase and the second phase which allowed for improvements in the overall user experience. I think it would have been good to see the campaign contest live as the power point slides were quite dull. Overall the case centered around user improvements to achieve its goal and the success of the second phase vs first.

2. Branding Botswana by Malcolm Allen from Placebrands

Malcom definetly wins the award for the most innovation presentation. His presentation involved no power points or even computers. He ask the audience to close their eyes and them took them through a mentual isualization about visiting Botswana. Th

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Too often environmental groups, human rights groups or anti-capitalism groups will condemn Corporations, World Leaders, NGOs, USA and Wealthy Families for the woes of the Third World. Yet, is this really fair for all concerned?

Technical brilliance alone, cannot grow business without an ability to build rapport with customers. This article highlights how coaching can maximize the the earning potential of technical consultants.

Do you want high speed, low cost and high quality business processes that zoom you ahead of the competition and keep your customers coming back? Harness the power of Lean Six Sigma.

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