antly reevaluating the image and presentation of your company? Do your employees understand the importance of image? In my many articles I discuss the importance of image and how you can develop a strategy for your small business ensuring that the customer sees exactly the image and presentation you wish to project.

Image is everything in a small business and will you make that first impression in your business presentation can make the difference. Whether we like to admit it or not people have certain prejudices about what they see and they tend to make split-second judgments when stereotyping. It is the same way in personal relationships as it is when a customer approaches your business; that first impression is something you will never have a second chance to make.

People will judge your business by how neat your inventory is on the shelves of your store, They will also judge you by your advertising, marketing, public relations, signage, employee uniforms, company vehicles and landscaping in front of the business, even things such as your web site, your personal grooming and your attitude. If they like what they see the odds of you gaining them as a new customer are much greater. In fact, surveys show that customers that have a favorable first impression are twice as likely to become satisfied customers and tell their friends afterwards, which we know will increase your word-of-mouth advertising.

It is important to constantly audit the image of your business from the customer's perspective. Do you have a plan and an image strategy for your business presentation? Are you constantly reevaluating the image and presentation of your company? Do your employees understand the importance of image? In my many articles I discuss the importance of image and how you can develop a strategy for your small business ensuring that the customer sees exactly the image and presentation you wish to project.

I

ships as it is when a customer approaches your business; that first impression is something you will never have a second chance to make.

People will judge your business by how neat your inventory is on the shelves of your store, They will also judge you by your advertising, marketing, public relations, signage, employee uniforms, company vehicles and landscaping in front of the business, even things such as your web site, your personal grooming and your attitude. If they like what they see the odds of you gaining them as a new customer are much greater. In fact, surveys show that customers that have a favorable first impression are twice as likely to become satisfied customers and tell their friends afterwards, which we know will increase your word-of-mouth advertising.

It is important to constantly audit the image of your business from the customer's perspective. Do you have a plan and an image strategy for your business presentation? Are you constantly reevaluating the image and presentation of your company? Do your employees understand the importance of image? In my many articles I discuss the importance of image and how you can develop a strategy for your small business ensuring that the customer sees exactly the image and presentation you wish to project.

e uniforms, company vehicles and landscaping in front of the business, even things such as your web site, your personal grooming and your attitude. If they like what they see the odds of you gaining them as a new customer are much greater. In fact, surveys show that customers that have a favorable first impression are twice as likely to become satisfied customers and tell their friends afterwards, which we know will increase your word-of-mouth advertising.

It is important to constantly audit the image of your business from the customer's perspective. Do you have a plan and an image strategy for your business presentation? Are you constantly reevaluating the image and presentation of your company? Do your employees understand the importance of image? In my many articles I discuss the importance of image and how you can develop a strategy for your small business ensuring that the customer sees exactly the image and presentation you wish to project.

as likely to become satisfied customers and tell their friends afterwards, which we know will increase your word-of-mouth advertising.

It is important to constantly audit the image of your business from the customer's perspective. Do you have a plan and an image strategy for your business presentation? Are you constantly reevaluating the image and presentation of your company? Do your employees understand the importance of image? In my many articles I discuss the importance of image and how you can develop a strategy for your small business ensuring that the customer sees exactly the image and presentation you wish to project.

antly reevaluating the image and presentation of your company? Do your employees understand the importance of image? In my many articles I discuss the importance of image and how you can develop a strategy for your small business ensuring that the customer sees exactly the image and presentation you wish to project.

I would personally like to thank you for reading all my articles, as it is my first attempt to write on this subject. Formerly I ran a Franchising Company called The Car Wash Guys (CarWashGuys.com) and as you can imagine image is very important to brand name and the strength of a franchising company.

It is equally important to each franchisee and every small-business owner for that matter. I certainly would welcome comments, feedback and stories for future articles and books on Brand-Name Extension, Small-Business Marketing, Business Presentation and Image. Perhaps this article is of interest to propel thought in 2007?