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Hub You - Publicity for Financial Planners--Eight Tips For Success
Instability in the Middle East and threats to geo political harmony from Iran are combining to hike up oil prices around the world. This is having an impact at all levels from big business to consumers; and the freight industry in particular is under strain as a result.In the UK petrol prices are reaching record highs which i
Managing, supervising, being a team leader is the hardest job in the world and I'll tell you why. Imagine what it's like to drive a car. You turn the key to start the engine, select drive or the gear you want and press the gas pedal. The car then moves off and if you want to turn you rotate the steering wheel to the right or le
1. Don’t invest in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can’t compete with the big boys on costly gimmickry. And no financial planner's press kit ever approached the eye appeal of what luxury goods purveyors and the entertainment industry churn out every day. So don’t try. Instead, concentrate on making the insides – your story – strong. Which leads to….
2. Spend your money on brainpower. Good ideas are the raw ingredient of good publicity and good media stories. They are what separate the winners from the wannabes. Find and invest in the talent that can conceive and develop them. Smart people who consistently generate g
Mark Twain sagely noted that “The difference between the right word and the almost right word is the difference between the lightning and the lightning bug.”Choosing the right words is essential for crafting professional business communications. Would you be satisfied with almost closing a sale or almost getting a promoti
1. Don’t invest in expensive packaging. Skip the fancy, slick-looking press kits and media materials. You can’t compete with the big boys on costly gimmickry. And no financial planner's press kit ever approached the eye appeal of what luxury goods purveyors and the entertainment industry churn out every day. So don’t try. Instead, concentrate on making the insides – your story – strong. Which leads to….
2. Spend your money on brainpower. Good ideas are the raw ingredient of good publicity and good media stories. They are what separate the winners from the wannabes. Find and invest in the talent that can conceive and develop them. Smart people who consistently generate
Marketing strategy has many powerful benefits, but for maximum advantage, the purposes of your marketing strategy should be clearly stated in the context of the purposes of the business or organization as a whole. Here’s how to do that.“Begin with the end in mind” is a well-known saying in business popularized by Stephen Cove
2. Spend your money on brainpower. Good ideas are the raw ingredient of good publicity and good media stories. They are what separate the winners from the wannabes. Find and invest in the talent that can conceive and develop them. Smart people who consistently generate
“Marketing as a spiritual practice.” It sounds contradictory – how can sales and promotion possibly be considered spiritual? But the secret is, once you truly understand that marketing isn’t all about struggle, jargon, tricks or gimmicks, spiritual practice is the very root of success.Sound completely airy-fairy? We understan
2. Spend your money on brainpower. Good ideas are the raw ingredient of good publicity and good media stories. They are what separate the winners from the wannabes. Find and invest in the talent that can conceive and develop them. Smart people who consistently generate
Perhaps you'd like to promote your organization's event. Maybe you're trying to publicize your cause. Or maybe you're trying to get media attention for yourself or your product. Sometimes it's difficult to have your voice heard amidst the cacophony of competing messages. The mainstream media often refers to today's infor
3. When a good idea comes along, push it to the hilt. A truly winning story idea is not only rare – it’s often luck and good timing that make it soar. When it comes, it can generate massive, nationwide publicity. If you’re lucky enough to hitch onto one, don’t let it go – with enough variations and persistence, it can last for months. Go with it!
4. Set clear objectives, and make sure someone is accountable for results. Sounds logical, but PR has a way of “falling though the cracks” in small firms. Don’t let it!
5. Measure results. In publicity, the result is what lands in the press, and what happens to business as a result. Results are n
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