Hub You - Business

A Misunderstood Profession: Interior Design
Define your career. If you are a doctor, you diagnose and treat peoples' ailments. If you are a hairdresser, you cut, colour, perm, and style hair. If you are a police officer, you uphold the law, investigate crimes, and in general protect the citizens of the district in which you work. Most careers can be at least briefly described by almost anyone. If you have one of those careers, you are very lucky.Before I entered the work force and opened my own design firm, I never would have imagined that I would be getting calls to mend curtains, remove stains from carpets, find out why one bulb in a chandelier will not work... I am an interior designer -- I design interiors; but I can recommend a seamstress, carpet

public relations can sometimes be a slow build. Results don't happen in a few weeks or in a month, especially with the three month lead time needed for

How a Non-Car Guy Taking Over Ford Relates to You Becoming a Successful Entrepreneur
Bill Ford (a car guy by blood) stepping aside and giving the job to Alan Mulally, formally president and CEO of Boeing Commercial Airlines (a non-car guy) states loudly and clearly that lack of industry specific experience is no reason to hesitate taking on a business you know little or nothing about. With just a bit more focusing you probably have all that you need to be a successful business owner.In the late nineties I took over the responsibility for a $30 million precision parts manufacturing company that served the auto industry. I made a number of trips to Detroit to talk with our customers and our plant received many engineers from our US and foreign based customers. The people employed by the US comp

Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm.

Public relations is very different from advertising. One main differrence is that you can't buy media placement. The story is either newsworthy, or it's not. Paid placement is called advertising.

Both marketing elements are important, but public relations can sometimes be a slow build. Results don't happen in a few weeks or in a month, especially with the three month lead time needed for m

The Cat's Out of the Bag! Online Marketing = Unlimited Lead Potential for Skilled Contractors
With the huge influx of home improvements in Canada within the last 15 years or so, contractors have more opportunity than ever to nab renovation and remodeling projects that require their area of expertise. This is especially true where online resources that match homeowner to contractor are concerned.Why? Because prompt ad awareness and response is essential to being awarded top projects. Nowhere else are “contractors wanted” or “contractor for hire” advertisements more abundant than on web sites that cater to homeowners seeking qualified contractorsHow Online Resources Benefit ContractorsIt doesn’t matter whether the contractor lives in a rural setting, small town, or a large city with

s something no other marketing element can deliver. Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm.

Public relations is very different from advertising. One main differrence is that you can't buy media placement. The story is either newsworthy, or it's not. Paid placement is called advertising.

Both marketing elements are important, but public relations can sometimes be a slow build. Results don't happen in a few weeks or in a month, especially with the three month lead time needed for

You're Halfway There!...Or Not Part 1
The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?If you answered yes, congratulations! Keep reading for ideas that will help you stay on track.If you answered no, don't panic. Keep reading to find out how to get back on track so you can meet or exceed your business goals for this year.This is part 1 of a 2 part article series that will show you how to avoid another year of not reaching your business goals.DURING JULY:Spend the month of July creating a marketing plan for the rest of this year. How can your business make a greater impact in the marketplace

ases, that actually does happen, but it's not the norm.

Public relations is very different from advertising. One main differrence is that you can't buy media placement. The story is either newsworthy, or it's not. Paid placement is called advertising.

Both marketing elements are important, but public relations can sometimes be a slow build. Results don't happen in a few weeks or in a month, especially with the three month lead time needed for

How to Brand a Small Business
Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination. Sure you can brand a small business, heck I did and within a 8-year period I took my well-branded small business and turned it into a much larger business in 23-states, 4-countries, 450 cities and 110 major markets, it can be done.Many marketing consultants and gurus say that marketing brand for small business cannot be done. Others agree that it can be done. I am in the camp with those who know it can be done. In this camp some say that; Branding is about your reputation. Indeed that is true, but to single out that

t buy media placement. The story is either newsworthy, or it's not. Paid placement is called advertising.

Both marketing elements are important, but public relations can sometimes be a slow build. Results don't happen in a few weeks or in a month, especially with the three month lead time needed for

Does Your Organization Have a Learning Disability - Disability # 5 - Slow Change Kills
Disability 5 – Change? Really? Where?By now most of us have heard the parable of the boiled frog. He’s the poor fella that gets cooked. OK so they say that if you dunk a frog in a pot of water he’ll jump out quicker than he or I can say “ribbit”. Rightly so. Now if we were to place him in a nice comfy pot and turn up the heat he will enjoy his spa bath until he reverts to soup.Apparently the frogs internal apparatus for sensing threats to survival is geared to sudden changes in his environment, not slow gradual changes. Sound familiar?In business we live life in the fast lane. Everything is frantic, zooming by in a blinding flash. Giving us barely enough time to blink, let alone think, make a d

public relations can sometimes be a slow build. Results don't happen in a few weeks or in a month, especially with the three month lead time needed for magazines print deadlines. When dealing with television, newspapers or radio, the three month lead time is not an issue, but competition is an issue.

There have been situations where we've had an instant success story. We created a museum event in Philadelphia at a small children's museum that was an incredible media success story. Every newspaper, ethnic publication and television station showed up for this event. Over the years, we've also had a number of press conferences with tons of media coverage the next day. This is expecially true if the news is sensational or the product is very popular

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Build a fortune in The Window Cleaning Business. A one person operation can make upto $500 per day, expanding exponentially when you want it to. Most commercial buildings don't have window cleaners washing their windows. The reason for this is there aren't enough window cleaners out there to fill this shortage.

Although most eldercare abuse occurs domestically, a large proportion also occurs in care facilities such as rest homes, nursing homes and similar establishments. Eldercare abuse can take many forms from physical assault to mental and emotional abuse.

Many non-profit groups, especially those with lots of labor and high-energy available have found much success in their fundraiser events by holding car washes. On any given weekend in the United States we see these car wash fundraiser events around town, well as long as the weather is good that is. Car Wash fundraisers can build teamwork and teach kids groups that money does not grow on trees and that is wise lesson indeed.

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