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    when employees conclude that you really do care about them.

    It’s all possible when you commit your organization to confront

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    Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.

    When members of those “publics” of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on your face.

    Good things happen like converting sales prospects into customers, convincing existing customers to stay with you, or even toning down activist rhetoric. Even internally, productivity often increases when employees conclude that you really do care about them.

    It’s all possible when you commit your organization to confront h

    Communicating Our Attitude
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    members of those “publics” of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on your face.

    Good things happen like converting sales prospects into customers, convincing existing customers to stay with you, or even toning down activist rhetoric. Even internally, productivity often increases when employees conclude that you really do care about them.

    It’s all possible when you commit your organization to confront

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    from those perceptions will put a smile on your face.

    Good things happen like converting sales prospects into customers, convincing existing customers to stay with you, or even toning down activist rhetoric. Even internally, productivity often increases when employees conclude that you really do care about them.

    It’s all possible when you commit your organization to confront

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    vincing existing customers to stay with you, or even toning down activist rhetoric. Even internally, productivity often increases when employees conclude that you really do care about them.

    It’s all possible when you commit your organization to confront

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    when employees conclude that you really do care about them.

    It’s all possible when you commit your organization to confront head-on those key target audience perceptions and behaviors.

    Easy to do? Well, it’s not so hard when you have a roadmap to guide you.

    Right at the top, try listing, say, your top three outside audiences whose behaviors can really affect the success of your organization. Let’s pick the audience at the top of the list and go to work on it.

    Can’t take any chances on being wrong about what they think of you, so now’s the time to start interacting with audience members. Ask a lot of questions. What do th

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