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Hub You - Your Online Newsroom: How to Give Reporters a Tip
If you’re using an Internet business to earn extra income—or maybe even a full-time income—you will definitely need to take credit cards. Checks may work just fine with a brick-and-mortar retailer, but when it comes to an Internet business, most online customers have little patience with mailing in a check and waiting for the business to get it before sending in their order.So before starting up yo
The Urban Land Institute, a Washington, DC based nonprofit specializing
Two schools of thought on using performance measures to manage people in organisations.INTRODUCTIONPerformance Appraisal, Individual Performance Review, Personal Performance Development Plan. There are numerous names for this artifact of the post-1990's organisation, but they are names for basically the same concept: the measurement, review, evaluation and management of the performance of an
Instead of calling a company for more information and waiting days for their press pack to arrive, reporters can now get the information they need in minutes with a few clicks of a mouse.
The above two paragraphs are obvious – so obvious, you might think, that they’re barely worth mentioning. But a quick glance at corporate and nonprofit websites reveals that many companies and nonprofits are missing a golden opportunity to sell their stories.
Most websites are good about posting their latest news and press releases. Reporters come to the site, see what’s already been announced, get what they need and leave.
But a few very clever websites are also using those visits to plant seeds for future stories with reporters. They “soft pitch” them on general themes or trends – not specific stories, but unique angles – from which reporters can tell a larger story.
The Urban Land Institute, a Washington, DC based nonprofit specializing
Would you like to become a UK mortgage broker?The UK mortgage broker market is a recession proof business, as when times are good and consumer confidence is high, people tend to borrow for cars, holidays, home improvements and many other things. Then, when consumer spending has peaked and the economy slows down, many people experience difficulty repaying their debts and meeting their other fi
The above two paragraphs are obvious – so obvious, you might think, that they’re barely worth mentioning. But a quick glance at corporate and nonprofit websites reveals that many companies and nonprofits are missing a golden opportunity to sell their stories.
Most websites are good about posting their latest news and press releases. Reporters come to the site, see what’s already been announced, get what they need and leave.
But a few very clever websites are also using those visits to plant seeds for future stories with reporters. They “soft pitch” them on general themes or trends – not specific stories, but unique angles – from which reporters can tell a larger story.
The Urban Land Institute, a Washington, DC based nonprofit specializing
THE NEW CALENDARWe have been following the Christian Gregorian Calendar for almost 2000+ years now and it sure is a non standard way of counting the days, months and years as it is based on the solar year which is defined by the time taken for the earth to make one complete revolution round the sun.Now, this calendar becomes klutzy because of the fact that the twelve months don't conform to a
Most websites are good about posting their latest news and press releases. Reporters come to the site, see what’s already been announced, get what they need and leave.
But a few very clever websites are also using those visits to plant seeds for future stories with reporters. They “soft pitch” them on general themes or trends – not specific stories, but unique angles – from which reporters can tell a larger story.
The Urban Land Institute, a Washington, DC based nonprofit specializing
Outsourcing today is no longer seen as an option only for repetitive, non-innovative, and non-strategic functions; it is increasingly being evaluated and regarded as a viable option for more strategic business functions. One such area that has seen new and growing interest in outsourcing is outsourced product development. In the backdrop of speedily changing business environment, stiff compe
But a few very clever websites are also using those visits to plant seeds for future stories with reporters. They “soft pitch” them on general themes or trends – not specific stories, but unique angles – from which reporters can tell a larger story.
The Urban Land Institute, a Washington, DC based nonprofit specializing
Although this is fairly straightforward, two caveats apply. Avoid the temptation to get too fancy with the description of your business: you're designing a business card, not writing a resume. Something like "Jeffrey X, Designer of Images To Fuel The Imagination Of A Newborn Millenium" is more likely to confuse your potential contact than delight him or her, and can possibly make you look less like an ef
The Urban Land Institute, a Washington, DC based nonprofit specializing in land use issues, does this particularly well.
In their online “News” section, the group maintains a “Leads, Tips, and Ideas” file for reporters. They view each reporter’s visit as an opportunity to encourage them to write more than a single story about their group.
For example, ULI recently suggested in its “Tips” section that reporters cover land use issues from the perspective of Generation Y, that 73 million person block of Americans born between 1979 and 1994. That young generation is forcing housing and entertainment developers to change their strategies to accommodate Gen Y’s desires. As a result, developers who understand their needs are thriving; those who don’t are at risk.
“These tips are a great way to raise our visibility with the media,” said Trisha Riggs, ULI’s Director of Communications. “The Generation Y tip has resulted in some several news stories.”
Ms. Riggs hopes th
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