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  • Hub You - Publicity: When Calling a Reporter, Keep it Short

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    ith a reporter, keep it short and sweet. Have one or two story ideas – no more – ready to convey.
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    When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas).

    When phone solicitors call you, you don't want to hear a long explanation of their product. You just want to know the basics so you can make a quick decision and get back to work.

    That's why, in a first call or contact with a reporter, keep it short and sweet. Have one or two story ideas – no more – ready to convey.<

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    a phone solicitor (albeit one with terrific, useful ideas).

    When phone solicitors call you, you don't want to hear a long explanation of their product. You just want to know the basics so you can make a quick decision and get back to work.

    That's why, in a first call or contact with a reporter, keep it short and sweet. Have one or two story ideas – no more – ready to convey.

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    you don't want to hear a long explanation of their product. You just want to know the basics so you can make a quick decision and get back to work.

    That's why, in a first call or contact with a reporter, keep it short and sweet. Have one or two story ideas – no more – ready to convey.

    What is the Best Way to Price Wholesale and Closeout Merchandise?
    Every wholesale and closeout business is faced with a difficult issue when it comes to selecting the prices for their wholesale and closeou
    ou can make a quick decision and get back to work.

    That's why, in a first call or contact with a reporter, keep it short and sweet. Have one or two story ideas – no more – ready to convey.

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    Relatively few companies own their offices and the reason is obvious, they do not want to invest in offices and buildings, they want to inv
    ith a reporter, keep it short and sweet. Have one or two story ideas – no more – ready to convey.

    Don’t try what I call the "shotgun approach" — firing away with seven or eight ideas in the hope that one will hit the mark. Would you want a phone solicitor trying to sell you that many products at once? Of course not. It’s too much for the person at the other end of the line to absorb and process.

    Before you call a reporter, pick your best two story ideas. Take a few minut

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