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You are here: Home > Business > PR > Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter |
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Hub You - Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
Customer Service - It Really is Quite Simple f free publicity, you have to stay on their good side.If I were to tell you that I am a caregiver by nature, you might think that I am in the medical profession. Someone that takes care of people that are sick pe What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law t Growing Your Meeting In CyberSpace Everyone has something that drives them up a wall. You may be surprised at what aggravates reporters.As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your mee They deal with horrors like jargon-filled press releases, poorly-written news advisories, and gimmicky pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve. What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?" This is the single worst way to follow up after sending something. When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now. You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side. What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law th A Golden Opportunity for Women Business Owners in a $15 Billion Market istently and overwhelmingly name one habit of publicity-seekers as their number one peeve.The federal, state and local government agencies throughout the United States are looking to do business with women-owned firms like never before. One of the k What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?" This is the single worst way to follow up after sending something. When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now. You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side. What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law t Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials ollow up after sending something.Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for Letters, Post Cards, Newsletters, Testimonials, Referrals.Sellin When you make this no-no call, the reporter thinks: "If I wanted to call you, I would" or "Doesn't this person think I know how to open mail?" What's worse, they may even say this to you right over the phone. If they weren't interested in your story ideas before, they certainly won't be now. You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side. What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law t Giving out Free Bonuses, your Pathway to Success f they weren't interested in your story ideas before, they certainly won't be now.Giving out Free Bonuses, your Pathway to SuccessDon’t you feel good when someone gives you something free for making a purchase? Doesn’t it make you fee You think: “Unfair! These guys lose half the stuff they get sent!” True, but remember, they do own the printing presses. If you want to reap the many benefits of free publicity, you have to stay on their good side. What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law t Online Surveys Are Cheap, Easy, And Have A Great ROI! f free publicity, you have to stay on their good side.Ask yourself these questions. Would you be willing to invest less than $100 and a few hours of your time - I don't know how many, maybe 3, or 4 at most - if th What works better is to find a credible reason to follow up. For example: “Hi, Jen. Since I sent you that release last week on how to buy U.S. Government bonds, Congress passed a new law that makes it even easier.”
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