Tags |
|
|
Links |
|
|
Hub You - How to Get More Mileage Out of Your Media Coverage
Many experts, students of marketing and even business people believe that it is impossible build a brand name out of non-popular industry and that to try is simply a total waste of money. I completely disagree and can site numerous examples of brand names being build out of industry sub-sectors which had little if any competition, but were comp
Otherwise, you need to check out the availability of reprint
MLM – Multi-Layered Marketing Network Marketing, Pyramid Marketing - call it what you will.A great many people think of it as a scam, a less than ethical way to sell a product. In fact, in many cases there is hardly a product at all involved and you are simply selling opportunities for people to take money off other people (this is whe
There’s a lot to be said for the value of editorial side coverage, but you can’t count on people acting on what they read or even remembering it for long. The smarter bet is to find ways to leverage your coverage to enhance the odds of driving more prospects in. Here are some fairly easy ways to do it:
First, create a short synopsis of the article (making sure your part of it is front and center), including the headline, publication and publication date. Tease to the “hit” or placement on your home page and link it to the synopsis, which you should post to the Press section (or some informational equivalent) of your site.
If you’re among the many who are comfortable with e-mail marketing and are fairly nimble, you can devise a simple informational mailing that shares news of coverage and provides a link to the article on the publication’s website, if it’s available. Many publications allow public access to their content for a limited amount of time, so do this before that time expires.
Otherwise, you need to check out the availability of reprint
Obtaining growth capital has always been a major challenge – and stumbling block – for companies. Many business owners feel that the available options from a bank, basically a business loan or a line of credit, are close to impossible to obtain. Furthermore, most business owners have to go through a loan underwriting cumbersome process that tak
First, create a short synopsis of the article (making sure your part of it is front and center), including the headline, publication and publication date. Tease to the “hit” or placement on your home page and link it to the synopsis, which you should post to the Press section (or some informational equivalent) of your site.
If you’re among the many who are comfortable with e-mail marketing and are fairly nimble, you can devise a simple informational mailing that shares news of coverage and provides a link to the article on the publication’s website, if it’s available. Many publications allow public access to their content for a limited amount of time, so do this before that time expires.
Otherwise, you need to check out the availability of reprint
Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. As a matter of fact, he's here right now as I write this article. Toby is a very personable cr
If you’re among the many who are comfortable with e-mail marketing and are fairly nimble, you can devise a simple informational mailing that shares news of coverage and provides a link to the article on the publication’s website, if it’s available. Many publications allow public access to their content for a limited amount of time, so do this before that time expires.
Otherwise, you need to check out the availability of reprint
Have you ever noticed that just when you think you may have found a solution to a problem another problem emerges? Then when you fix that problem, you find yourself back to your original issue? Well perhaps you never had a problem that could be solved in the first place. You may have been dealing with a dilemma or a "polarity" that simply need
If you’re among the many who are comfortable with e-mail marketing and are fairly nimble, you can devise a simple informational mailing that shares news of coverage and provides a link to the article on the publication’s website, if it’s available. Many publications allow public access to their content for a limited amount of time, so do this before that time expires.
Otherwise, you need to check out the availability of reprint
In a franchise in Company, training never stops. There is the initial training, training the trainers and constant ongoing training. This must be done to ensure consistency, quality control and customer service.Stands ongoing training never stops in franchise companies, I decided to add an additional clause in our franchising agreement
Otherwise, you need to check out the availability of reprint rights and PDFs, well worth it for articles where you’re quoted expansively or that you’ve authored. For a price, you can secure a PDF (hard copies are usually extra) and guidelines for usage. Don’t make your own photocopies or PDFs because you risk violating the publication’s copyright.
Here’s how to use the PDF: o Create a link to the PDF from the synopsis of the article you’ve posted on your website. That way people will know they can access the complete piece. o Whether you have formal or informal outreach efforts to clients, customers and friends, incorporate a brief, FYI-type summary of the article and attach the PDF, if it’s an e-communique. And don’t forget to encourage the recipients to forward the piece to people they know who might find it of interest. o If you use snail mail outreach, things are a little dicier. If you’ve gotten a printable PDF and the mailing is fairly small, you may be safe printing and making copies to include as part of the mailing.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/33931/iadvice-How-to-Get-More-Mileage-Out-of-Your-Media-Coverage.html">How to Get More Mileage Out of Your Media Coverage</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/33931/iadvice-How-to-Get-More-Mileage-Out-of-Your-Media-Coverage.html]How to Get More Mileage Out of Your Media Coverage[/url]
Related Articles:
Brand Promise, Do You Deliver?
Media Relations: What To Do When You're Misquoted
Bookmark it:
|