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Hub You - All You Need to Know About Press Release Writing and Distribution
As the dust settles on the glitz and glamour of the world’s most famous award ceremony, the Academy Awards, months of planning and preparation are over for another year. And whilst nothing is left to chance on the night of the Oscars, the same preparation needs to be made when entering your company, product or service for an award.Even though most business award ceremonies lack the same glamour as the Oscar
One of the biggest business myths is that business ethics is an oxymoron. There are some that would say that business is a big competition, a competition where business people are competing for a limited prize – success, money, power – and thrive achieve it by any means possible, including advancing your own personal interest at the expense of others.Do you agree? Is there no room for etiquette in business?
1. Journalists receive hundreds of press releases every week
Depending on the publication they’re writing for, they may even get hundreds of press releases every day. So you’re up against some pretty stiff competition. Obviously you’re going to have to make sure your press release stands out, and grabs her attention. But how?
2. The vast majority of these press releases remain unread.
Luckily, the situation isn’t quite as desperate as it may seem. You don’t really have to compete with all of these hundreds of press releases. You only have to compete with the good ones. The reason? The rest of them go straight to that round metal filling cabinet on the floor...
When I worked as a reporter, it was my job to plough through the huge pile of press releases we received every day. Pretty soon I realized that only around 5% of them were ever any use to us. The rest were either transparent attempts at self-promotion from local business owners, or were on subjects which our newspaper just didn't cover.
What can we learn from this? Well, two things:
* If you want your press release to be read, you have to give the journalist the kind of news they’re interested in covering
* In order to do this, you have to actually READ their newspaper.
Back to our journalists, and the final two things you need to know about them.
3. Journalists are very, very busy
Unfortunately, the newspaper industry is similar to many other industries in that there’s a tendency to hire fewer staff than are really needed. This is bad news for journalists, but it's also bad news for your press release, as it basically means that the journalist you send it to will probably not have time to read it properly, and will simply scan the first line. If that first line doesn’t grab their attention, they’ll file it straight in
Also known as monitoring centers, call centers are communication hubs where telephone calls and e-mails are effectively used for marketing products and services. These are primarily used by telemarketing companies, IT companies, mail-order catalog organizations and other large organizations. Call centers for sale listings help buyers to acquire a rare business in any part of the country. As in the case of other bus
2. The vast majority of these press releases remain unread.
Luckily, the situation isn’t quite as desperate as it may seem. You don’t really have to compete with all of these hundreds of press releases. You only have to compete with the good ones. The reason? The rest of them go straight to that round metal filling cabinet on the floor...
When I worked as a reporter, it was my job to plough through the huge pile of press releases we received every day. Pretty soon I realized that only around 5% of them were ever any use to us. The rest were either transparent attempts at self-promotion from local business owners, or were on subjects which our newspaper just didn't cover.
What can we learn from this? Well, two things:
* If you want your press release to be read, you have to give the journalist the kind of news they’re interested in covering
* In order to do this, you have to actually READ their newspaper.
Back to our journalists, and the final two things you need to know about them.
3. Journalists are very, very busy
Unfortunately, the newspaper industry is similar to many other industries in that there’s a tendency to hire fewer staff than are really needed. This is bad news for journalists, but it's also bad news for your press release, as it basically means that the journalist you send it to will probably not have time to read it properly, and will simply scan the first line. If that first line doesn’t grab their attention, they’ll file it straight in
Inventory management is a necessity in every business, but more and more restaurants are realizing that it can be the difference between success and failure.Inventory management is the process of controlling costs and waste through effective use of on-hand product. Combine this with a reliable forecasting model and restaurants can realize dramatic reductions in their monthly spending.Every business is
When I worked as a reporter, it was my job to plough through the huge pile of press releases we received every day. Pretty soon I realized that only around 5% of them were ever any use to us. The rest were either transparent attempts at self-promotion from local business owners, or were on subjects which our newspaper just didn't cover.
What can we learn from this? Well, two things:
* If you want your press release to be read, you have to give the journalist the kind of news they’re interested in covering
* In order to do this, you have to actually READ their newspaper.
Back to our journalists, and the final two things you need to know about them.
3. Journalists are very, very busy
Unfortunately, the newspaper industry is similar to many other industries in that there’s a tendency to hire fewer staff than are really needed. This is bad news for journalists, but it's also bad news for your press release, as it basically means that the journalist you send it to will probably not have time to read it properly, and will simply scan the first line. If that first line doesn’t grab their attention, they’ll file it straight in
The biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place. No you biggest critics are of course your competition, who will never miss a swipe if you make the smallest mistake; you can bet they will ment
* If you want your press release to be read, you have to give the journalist the kind of news they’re interested in covering
* In order to do this, you have to actually READ their newspaper.
Back to our journalists, and the final two things you need to know about them.
3. Journalists are very, very busy
Unfortunately, the newspaper industry is similar to many other industries in that there’s a tendency to hire fewer staff than are really needed. This is bad news for journalists, but it's also bad news for your press release, as it basically means that the journalist you send it to will probably not have time to read it properly, and will simply scan the first line. If that first line doesn’t grab their attention, they’ll file it straight in
Today, more than ever, it is crucial that your ad copy explodes the reader’s curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action? Invoking a reader’s call to action can be communicated in various effective ways. Great ad copy is more than simply plain conversation; it takes special style. The words must be ordered in such a way that they unlock the r
4. The media don't owe you anything
Here's something that most people forget: newspaper owners are running a business too. Their business makes money by selling copies of their newspaper, and trust me, they're in it for the money: they're not providing a public service.
When I worked on local newspapers, we would get a lot of phone calls from people who seemed to feel that it was our duty to print the stories they gave us, whether it was about their child winning a prize at school or their business winning a new client.
The problem was that as much as we’d liked to have helped these people, we were running a business. The success of that business depended on us providing news that people actually wanted to read, and, sadly, no one really wants to read about a child winning a book token or a business signing a new contract. (Unless, of course, you're the child's parents or the owner of the business.)
So, now you know a little bit about the media, it's time to sit down and write that press release...
(This article is an extract from the ebook "PR Power: How to Write a Killer Press Release – and make sure it gets published" by Media Relations Expert Amber McNaught.)
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