Tags |
|
|
Links |
|
|
Hub You - PR to Promote Your Online Presence
Managers should avoid the tendency to constantly delegate to the same one or two capable individuals. This practice only overloads the best personnel while slighting all others.As with delegation in general, there may be occasions in which work must be divided among several individuals for example, highly technical or complex tasks. Should this be the case, the rule is always — delegate the maximum amount of work to the lowest possible level.Whenever possible, managers should delegate a whole task to one person rather than divide it among several individuals. Delegating a whole task increases an employee’s initiative, encourages greater attention to detail, and gives a manager greater control over res
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the site
8. Put it on all media releases
9. Include it in all your advertising – print, TV and radio
10. On the company car or van
11. Yellow pages, white pages and other business directories
12.
Dan was angry.He was a computer support tech. Earlier in the day he'd picked up a trouble ticket for one of his company's customers. He called to check things out and he thought he knew what the problem was.The woman on the other end of the phone described symptoms that sounded like they were caused by a defective part that Dan had seen a lot of lately. Evidently there was a bad batch out there.The customer's location was quite a distance away, so Dan figured he'd just take the part with him. He was on his way to pick one up from the equipment room when he ran into his boss."Dan," the boss said, "You know the rules. Your job is to go the customer's location, run your diagnostics, then co
Some websites are designed as an on-line brochure for your business, yet others really drive the customer to make their buying decision. But what is the point of having a fancy brochure if no one is buying your product or service. A website can be a cost effective public relations tool for your business. It can help you attract prospective clients who may not hear about you otherwise and increase sales without adding overhead. But you need to promote it. Don’t just launch your site and then wait for business to come knocking at the door – it may not turn up. If you’re looking at creating a website or wanting people to know more about your on-line presence, here’s a few public relations tips to promote your site on and off-line.
Spread the Word Off-line
One of the first things you need to do is look at who your ideal customer or client is and who you want to attract to your site. It is important to know your audience so you can target your public relations campaign to them. Send out a media release to attract interest to your site through the appropriate media. Is it Time Magazine or Women’s Weekly? Perhaps the ideal avenue for you is your local newspaper or a business magazine. Of course just issuing a media release doesn't guarantee that you’ll get a run so let’s consider a few other points.
1. Put your web address on all your communication collateral such as brochures, newsletters and on business cards, postcards, flyers about your products, catalogues and posters
2. Don’t forget to include it on letterhead, fax cover sheets and invoices
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the site
8. Put it on all media releases
9. Include it in all your advertising – print, TV and radio
10. On the company car or van
11. Yellow pages, white pages and other business directories
12. A
1) Aluminum is light and highly robust: The density of aluminum is only 2,6 to 2,8 g/cm3. This is only approx. 1/3rd of the density of steel. Despite its low weight aluminum is very strong.2) Aluminum is impermeable to moisture: Even under extremely long storage conditions moisture cannot diffuse through the material. Welding allows an aluminum case to be constructed so that it is impermeable to moisture vapour.3) Aluminum is not sensitive to impact and is very strong: Although the surface may be dented as a result of impact, the impact energy is however absorbed by the deformation.4) Aluminum is magnetically neutral: Aluminum is free of ferromagnetism. This material characteristic can
Spread the Word Off-line
One of the first things you need to do is look at who your ideal customer or client is and who you want to attract to your site. It is important to know your audience so you can target your public relations campaign to them. Send out a media release to attract interest to your site through the appropriate media. Is it Time Magazine or Women’s Weekly? Perhaps the ideal avenue for you is your local newspaper or a business magazine. Of course just issuing a media release doesn't guarantee that you’ll get a run so let’s consider a few other points.
1. Put your web address on all your communication collateral such as brochures, newsletters and on business cards, postcards, flyers about your products, catalogues and posters
2. Don’t forget to include it on letterhead, fax cover sheets and invoices
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the site
8. Put it on all media releases
9. Include it in all your advertising – print, TV and radio
10. On the company car or van
11. Yellow pages, white pages and other business directories
12.
Teleseminars and teleconferences are a wonderful cost effective way of attracting qualified leads to your business to attract more clients and delivering profitable solutions to your current clients.I often get asked questions about the recording technology I use for my teleclasses and teleconference programmes such as for Biz Growth Live where I interview experts from around the globe on the subject of developing you brand and growing your professional services firm.The solutions available depend on your vision and strategy for deploying teleconferences and teleseminars in your business.Here are 4 options for recording your teleseminar or teleconference.Option 1 – using a teleco
Spread the Word Off-line
One of the first things you need to do is look at who your ideal customer or client is and who you want to attract to your site. It is important to know your audience so you can target your public relations campaign to them. Send out a media release to attract interest to your site through the appropriate media. Is it Time Magazine or Women’s Weekly? Perhaps the ideal avenue for you is your local newspaper or a business magazine. Of course just issuing a media release doesn't guarantee that you’ll get a run so let’s consider a few other points.
1. Put your web address on all your communication collateral such as brochures, newsletters and on business cards, postcards, flyers about your products, catalogues and posters
2. Don’t forget to include it on letterhead, fax cover sheets and invoices
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the site
8. Put it on all media releases
9. Include it in all your advertising – print, TV and radio
10. On the company car or van
11. Yellow pages, white pages and other business directories
12.
Are you working longer and taking home less than your staff? Are you working all hours of the day and night and still barely managing to keep your customers happy? Are you unable to delegate or outsource work to give you more time to work on your business? If the answer to any of these questions is yes, maybe its time you learnt what Brain Surgeons do.Most business owners we talk to believe almost everything they do in their business, only they can do. They have learnt from experience if they give work to someone else, they mess it up. And then they spend twice as long fixing things. But this is not what Brain Surgeons do. When they operate on a patient, they are not in charge of the theatre- the theatre nur
1. Put your web address on all your communication collateral such as brochures, newsletters and on business cards, postcards, flyers about your products, catalogues and posters
2. Don’t forget to include it on letterhead, fax cover sheets and invoices
3. On stickers used for mail outs, packaging and products
4. Include it on promotional products such as pens, caps, coffee mugs, fridge magnets, t-shirts or uniforms and key rings
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the site
8. Put it on all media releases
9. Include it in all your advertising – print, TV and radio
10. On the company car or van
11. Yellow pages, white pages and other business directories
12.
I was sitting at a new hip day spa and salon when the entire staff of stylists and technicians suddenly disappeared. “Wait a minute! Where are you going? I’m wrapped in foil!” I think to myself. Moments later, the ownership team re-appeared with the entire Broadway staff, donning party hats, clown noses and a birthday cake for one of the other patrons who were celebrating her 48th birthday. You see, this Savvy Staff had waited for the “precise” moment when our birthday girl had gone into the Changing Room for maximum Surprise Power when she came out. Well it sure worked! The reason I go to this particular salon, is not only because a girl knows a good haircut when she finds one, but it’s be
5. In your voicemail messages or your on hold message service
6. Mention your website address during radio or TV interviews and speaking engagements
7. At meetings suggest to clients they can find out more information about your company by visiting the site
8. Put it on all media releases
9. Include it in all your advertising – print, TV and radio
10. On the company car or van
11. Yellow pages, white pages and other business directories
12. All your email signatures
Think back to your target audience and include your website address anywhere a potential customer is likely to see it.
You’ve sent out your media release but don’t forget to let existing clients know your site is now up and running. Use direct mail, send them a note – a good reason to communicate with them – or send them an e-newsletter with the latest news. Or perhaps use in-store posters to announce the site launch to your existing customer base. Consider running ads in the local paper or business magazines if that is where you attract your customers. In short, keep doing what you're doing to attract clients or customers to your business but add your website address to the mix.
How to Find You On-line
The way most companies promote their websites is by search engine submissions, but search engines and their effectiveness can be a bit of a maze. It does pay to talk to the experts on this one, try your web designer or web host first, as just registering with search engines does not guarantee you traffic. Also just because you have a lot of “hits” on your site doesn't necessarily mean they are your ideal target market.
Most search engine traffic comes from Google and Yahoo! By using a combination of these search engines and using the right words and phrases on your site you would optimise your chances of being found. You don’t need to spend a great deal of money as some sites don’t charge at all and others charge a nominal yearly fee. Again it pays to seek advice from your web expert.
Once you do get that traffic to your site, here’s a few ideas to keep them there and to encourage them to visit again and again.
1. Keep your site interesting. Commit to updating on a regular basis
2. Optimise. Again talk to your web expert on this one but make your site is user friendly so visitors don’t log out because it’s too hard to find the information they want or it takes too long
3. Portray a professional image. Ensure consistency of your web design with your other marketing materi
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/33880/iadvice-PR-to-Promote-Your-Online-Presence.html">PR to Promote Your Online Presence</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/33880/iadvice-PR-to-Promote-Your-Online-Presence.html]PR to Promote Your Online Presence[/url]
Related Articles:
Real Estate Marketing Services
Bookmark it:
|