Hub You - Business

How to Make More Money & Keep Customers Happy With the Direct Marketing & Customer Service Handshake
To make the most of your marketing and advertising promotions, and keep your customers happy, you need your direct marketing promotions and customer service practices to (what I call) handshake.By providing excellent customer service, together with your direct marketing promotion, your customers will be pleased with you and your product or service. Hence, the handshake is vital to your direct marketing success.The handshake will help ensure you are on track and that

ing an editor or journalist will see and use for their stories. Editors and journalists hate hearing about promotional offers, for example, so if you have one, consider using advertising instead of PR as your marketing vehicle. Don't waste a great potential relationship with an editor or journalist in hopes of publicizing a quick promotion. If y

Enhancing Your Online Presence
Good Morning!I was doing some thinking this great early morning (I love the early morning!) about the internet. You know its very vast and holds more promise for people than anything on the planet. There absolutely is no end to what a person may accomplish on the net. You are only limited by your imagination, determination and willingness to hunker down and go to work.I had the opportunity yesterday to speak with my good friend Tom Prendergast. He called and we bante

Have you ever wondered why companies less established than yours receive better press than you? Well, the answer may be simple: they get publicity out there now while you're waiting to grow before making your move. As an entrepreneur or business owner, you need to be realistic about your business, time, budgets, and marketing efforts, but if you think about your business objectively for a moment, you may have a story that an editor/journalist is looking for right now—no matter what size your firm is.

The following tips will help you begin exploring PR opportunities to widen your reach.

1. Know what public relations is.
Public relations is simply the relationship your organization has with the outside world, which includes everyone—friends, relatives, customers, future prospects, competitors, and employees, if you have any. While the relationship you create with your public can have a profound effect on your business, please be aware that all of these people will not immediately make a purchasing decision or change their mind if they only see something once. With public relations, you must be consistent with your message and your actions.

2. Know what public relations is not.
PR is not advertising. The purpose of PR is to inform the public about news and events. You are not selling; you are providing tidbits of information that you are hoping an editor or journalist will see and use for their stories. Editors and journalists hate hearing about promotional offers, for example, so if you have one, consider using advertising instead of PR as your marketing vehicle. Don't waste a great potential relationship with an editor or journalist in hopes of publicizing a quick promotion. If y

Empowerism - Why All the Buzz?
Started in 1998 by Janet Wilson, Empowerism has become one of the Internets more successful businesses. This success didn’t happen by accident. There are some guiding principles that have contributed to make this particular business plan work better than most.Do you remember the old saying that if you give a man a fish you have fed him for today, but if you teach him how to fish, you have fed him for a lifetime? Well that philosophy is exemplified in the Empowerism Busi

think about your business objectively for a moment, you may have a story that an editor/journalist is looking for right now—no matter what size your firm is.

The following tips will help you begin exploring PR opportunities to widen your reach.

Create a Dream Office You Will Love
All business owners create their niche in the world of free enterprise. They plant their steak in the American dream; however, the basics are the same for everyone. You must have advertising, you must take care of your bookkeeping, and you must acknowledge you employee’s needs. It all stems form one central point in your business, your office.In order to keep those creative juices flowing, it is important to have an environment that is conducive to your business s

rganization has with the outside world, which includes everyone—friends, relatives, customers, future prospects, competitors, and employees, if you have any. While the relationship you create with your public can have a profound effect on your business, please be aware that all of these people will not immediately make a purchasing decision or change their mind if they only see something once. With public relations, you must be consistent with your message and your actions.

When Businesses Enforce Every Rule & Count Every Nickel, They're In Trouble
I look back on my career and I see with perfect hindsight how shortsighted I was in handling certain customer relationships.I’ve done it all.I’ve “fired” clients that have told little lies to me. I’ve failed to stay in contact with past clients. I’ve deliberately not used certain clients as references because I didn’t want to make them feel important, or give them any influence over my career.The list goes on.And because of my failings and miscues I’m i

hange their mind if they only see something once. With public relations, you must be consistent with your message and your actions.

Sun Zi Art of War - Five Fatal Characteristics of a General
Thus, there are five dangers that will plague any general. If he is reckless, he can be killed. If he is cowardly and desperate to live, he can be captured. If he is easily angered, he can be provoked. If he is sensitive to honor, he can be insulted. If he is overly compassionate to people, he can be disturbed and harassed. These five characteristics are the greatest pitfalls and mistakes of a general and the cause of disasters in any military operation. The destruction of an a

3. Have a plan and an angle.
No matter what business you're in, if you do not have a marketing or PR plan, you will find business more difficult to obtain—and you will probably annoy many editors along the way, too. If you are someone who rushes into things and needs to see immediate results, then publicity is not the right medium for you. Realize that magazines and newspapers have strict editorial calendars, deadlines, and space limitations to respect and they often develop their stories over the course of several months. Also, newspapers and magazines have to report important news stories, which often moves planned stories aside. Keep these parameters in mind as you create your marketing and PR plan. In addition, make sure your publicity has a clear angle of interest to the publication's readers. If it doesn't, the editor will probably push it aside. In other words, remember your target market. In this case, it is the readers of that particular publication. Highlight news angles that appeal to their interests. Businesses use Doubet to achieve effective PR to leverage their assets, identify and pitch stories, and showcase their expertise.

Creating a PR plan will ensure that you enhance your business by creating well-received stories, by publicizing your news in the pro

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One of the areas that are often ignored in time management is communication skills. Many overlook the important aspects of communication and get caught up in time wasting. While others go through communication too fast, and ignore details that are productive. Finding the right balance of effective and efficient communication can be the greatest aspect of time management; bringing you to your completed objectives. Unless your objectives are in a vacuum where you are the only one involved, communication is definitely necessary.

Everybody's talking about systems these days, but what does it really mean and how does it affect you and your business?

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Hub You - It's the Story, Not the Size of Your Business!

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