Tags |
|
|
Links |
|
|
Hub You - The 7 Secrets of Writing a Great Media Release
Are you planning to start your own internet business? Have you seen all those fancy sales pages that promises you millions for nothing and life for free and decided to jump on the wagon? Great! But did you know that close to 95% of all internet entrepreneurs fail? Did you know that only a very few people on the internet actually makes more than 500$ a month and that only a fraction of
Ask: what is new about what we're doing?
2. A Well Written Headline
A headline must grab the attention of the editor or reporter.
3. A Well Written Lead Paragraph
A lead paragraph must continue to hold the attention of the editor or reporter and
You probably know by now that the more people who know about you and your coaching practice the greater chance you have of attracting clients. However, running a coaching practice from home can become an isolating experience with fewer chances for human interaction. You need to get out more ;-)You may have come to the point (begrudgingly or otherwise) that you need to do some n
It generated two high profile radio interviews on ABC and commercial radio and a Google search on the words "Eddie McGuire" positioned my story on the first page at number 10 out of a possible 3.2 million mentions.
It also prompted one news editor to contact me and ask if I could write a column for his influential, high-profile and award-winning newspaper.
So how did I do it? More importantly, how can you turn your expert knowledge into a news release that gains you tens of thousands of dollars worth of media coverage for free?
And what are the secrets of writing media releases that get used instead of deleted and ranked highly in Google?
This is a question critical to gaining ongoing media coverage in a consistent way for any organisation or individual.
How to write a news release that generates free publicity is a great skill to have. The good news it is a learned skill!
This article covers media release writing in detail - the 7 secrets of writing a great news release.
1. Strong News Value
Your media release must have a strong news value and not be trying to sell something or be blatant advertising. The media will see through this.
Conflict, drama, currency, relevance, proximity, prominence, and timeliness are the strongest news value.
Ask: what is new about what we're doing?
2. A Well Written Headline
A headline must grab the attention of the editor or reporter.
3. A Well Written Lead Paragraph
A lead paragraph must continue to hold the attention of the editor or reporter and s
Michael, 39, is a section leader for a large US plant that manufactures jet engine components. In many aspects, the career is rewarding. After 17 years, Michael is in line for a major promotion. Not only does the work offer potential for advancement, but it also affords security in terms of salary, benefits and the promise of an attractive retirement plan.Security and potential
It also prompted one news editor to contact me and ask if I could write a column for his influential, high-profile and award-winning newspaper.
So how did I do it? More importantly, how can you turn your expert knowledge into a news release that gains you tens of thousands of dollars worth of media coverage for free?
And what are the secrets of writing media releases that get used instead of deleted and ranked highly in Google?
This is a question critical to gaining ongoing media coverage in a consistent way for any organisation or individual.
How to write a news release that generates free publicity is a great skill to have. The good news it is a learned skill!
This article covers media release writing in detail - the 7 secrets of writing a great news release.
1. Strong News Value
Your media release must have a strong news value and not be trying to sell something or be blatant advertising. The media will see through this.
Conflict, drama, currency, relevance, proximity, prominence, and timeliness are the strongest news value.
Ask: what is new about what we're doing?
2. A Well Written Headline
A headline must grab the attention of the editor or reporter.
3. A Well Written Lead Paragraph
A lead paragraph must continue to hold the attention of the editor or reporter and
Everyone has experienced a time when they had to deal with a difficult person. This is a form of adversity. Difficult people take different shapes whether they are argumentative, abusive, stubborn, angry, combative or a host of other negative emotions.The question is, how can we deal with them?In my view, angry people are screaming to be heard. They want to be valued, lo
And what are the secrets of writing media releases that get used instead of deleted and ranked highly in Google?
This is a question critical to gaining ongoing media coverage in a consistent way for any organisation or individual.
How to write a news release that generates free publicity is a great skill to have. The good news it is a learned skill!
This article covers media release writing in detail - the 7 secrets of writing a great news release.
1. Strong News Value
Your media release must have a strong news value and not be trying to sell something or be blatant advertising. The media will see through this.
Conflict, drama, currency, relevance, proximity, prominence, and timeliness are the strongest news value.
Ask: what is new about what we're doing?
2. A Well Written Headline
A headline must grab the attention of the editor or reporter.
3. A Well Written Lead Paragraph
A lead paragraph must continue to hold the attention of the editor or reporter and
At first glance, an exhibit hall seems like a treasure trove for prospecting. Yet, with all the distractions of the show and your competition vying for the attention of the attendees, interest-grabbers like unique trade show giveaways or promotional items can help draw booth traffic, create recall after the show, and provide contact information in a memorable way to prospects.
This article covers media release writing in detail - the 7 secrets of writing a great news release.
1. Strong News Value
Your media release must have a strong news value and not be trying to sell something or be blatant advertising. The media will see through this.
Conflict, drama, currency, relevance, proximity, prominence, and timeliness are the strongest news value.
Ask: what is new about what we're doing?
2. A Well Written Headline
A headline must grab the attention of the editor or reporter.
3. A Well Written Lead Paragraph
A lead paragraph must continue to hold the attention of the editor or reporter and
The press release is a wonder drug when it comes to website promotion. Yet it’s one of the least used tools for new marketers.Press releases can be submitted just once to one place but suddenly appear in many publications in different locations using different media channels to millions of readers. All it takes is for one or two journalists to run with your press release and b
Ask: what is new about what we're doing?
2. A Well Written Headline
A headline must grab the attention of the editor or reporter.
3. A Well Written Lead Paragraph
A lead paragraph must continue to hold the attention of the editor or reporter and summarise what the story is about.
4.Quotable Quotes
Quotable quotes add credibility and human interest to a media release. They are the flesh that goes on the facts or bare bones of the story. They must be memorable and well crafted.
Take this quote from a famous athlete who had just come out of retirement, "I'm bored, I'm broke and I'm back!".
Nice - simple, memorable and direct. Plus the media love it because of its honesty, structure and rhyming nature, especially the alliteration with all the first words starting with the letter 'b'.
5. Clarity In Writing Style
Clear writing is a sign of clear thinking. Don't try and put the whole story across with every detail. Remember, the aim is to get the media interested in the story and then call for more detail.
A media release is not the same as an article, promotional brochure or detailed announcement to the Australian Stock Exchange!
6. Strong Call To Action
Your media release must end with a call to action. What is it you want people to do after reading or hearing your message?
Invest in your stock, buy your book or vote for you!
7. Comprehensive Contact Details
A news release should always contain current contact details for the media to follow-up.
At a minimum these are landline, mobile, web and email.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/33741/iadvice-The-7-Secrets-of-Writing-a-Great-Media-Release.html">The 7 Secrets of Writing a Great Media Release</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/33741/iadvice-The-7-Secrets-of-Writing-a-Great-Media-Release.html]The 7 Secrets of Writing a Great Media Release[/url]
Related Articles:
Making a Hit with Your Marketing Campaign
101 Ways to Improve Your Direct Mail Response
Bookmark it:
|