Hub You - Business

Using Colleges & Universities in Your Job Search
College & University Career Centers are not just for students or entry-level job seekers. This valuable resource is often under utilized by experienced managers and professionals. Many universities and colleges are committed to helping the

rief bios of key company officers.

Product/Service Information. Include product and service spec sheets or brochures, as well as any reviews you have received from

Contemplate Your Business Navel
One invites opportunity when one is ready to receive to give and to grow. When we think clearly we accept and we acknowledge a simple fact of life. We spend at least 1/3 of our waking hours at work reaching as high as we can building our busines

Press kits, like any dish, may include different ingredients depending upon who will be consuming them. A good press kit can be used with potential investors or clients, just as it can for editors. The contents should be developed based upon your audience.

Let's review some common elements you will find in press kits aimed at journalists. A letter of introduction - or a pitch letter - often is attached to the outside of the press kit folder. This could include an overview of kit contents and your contact information. Now, let's go inside the folder:

The Backgrounder. This is an overview of your company that may include its history and a profile, company locations, as well as brief bios of key company officers.

Product/Service Information. Include product and service spec sheets or brochures, as well as any reviews you have received from

Placement & Talent Management
Whatever happened to the concept of “placement?” I can remember, in the not too distant past, talking with client organizations about “selection and placement.” They still talk about selection, but placement is now largely ignored.Placeme

s it can for editors. The contents should be developed based upon your audience.

The Backgrounder. This is an overview of your company that may include its history and a profile, company locations, as well as brief bios of key company officers.

Product/Service Information. Include product and service spec sheets or brochures, as well as any reviews you have received from

Giving out Free Bonuses, your Pathway to Success
Giving out Free Bonuses, your Pathway to SuccessDon’t you feel good when someone gives you something free for making a purchase? Doesn’t it make you feel great about the product when you get an additional something besides what you actual

ter of introduction - or a pitch letter - often is attached to the outside of the press kit folder. This could include an overview of kit contents and your contact information. Now, let's go inside the folder:

The Backgrounder. This is an overview of your company that may include its history and a profile, company locations, as well as brief bios of key company officers.

Product/Service Information. Include product and service spec sheets or brochures, as well as any reviews you have received from

Alliance or Power Team, What is the Difference
The Power Team is a loosely knit group whereas an alliance is much different. The alliance is where an already established company needs expertise in a certain area. This expertise comes from an outside source such as a contractor or expert in t

Now, let's go inside the folder:

The Backgrounder. This is an overview of your company that may include its history and a profile, company locations, as well as brief bios of key company officers.

Product/Service Information. Include product and service spec sheets or brochures, as well as any reviews you have received from

Creating Successful Alliances and Partnerships through Networking
Douglas Wilder, former Governor of the Commonwealth of Virginia, and the first elected Black Governor in the United States gave me advice that I will never forget. He said, "From this point on, when you walk into a room, walk in that room like y

rief bios of key company officers.

Product/Service Information. Include product and service spec sheets or brochures, as well as any reviews you have received from neutral third parties.

Art. Photos, charts, graphs and illustrations often help sell the story. Editors and are always looking for ways to visually illustrate news and feature items. Including art gives you a leg up.

Recent Coverage. If you have received editorial mention elsewhere, include it. This gives an editor a little more confidence that your story or company has merit.

News Releases. Now, I'm not saying you should include every release you have written since the dawn of time, but include some that are pertinent to the subject at hand.

Article Layout. Laying out a story using text and visuals in what is known as mat format often can resu

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/33712/iadvice-Cooking-Up-A-Press-Kit.html">Cooking Up A Press Kit</a>

BB link (for phorums):
[url=http://www.iadvice.info/article/33712/iadvice-Cooking-Up-A-Press-Kit.html]Cooking Up A Press Kit[/url]

I have been able to pinpoint specific examples of colleagues who have exemplified strategic leadership in their professions.

Every project begins with a goal. And an effective meeting begins with a goal. Here's what to do.

Lessons learned from the real world of networking groups and venues. It's not all roses...

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