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Hub You - How to choose a PR Agency
The Right Way to Launch a Product or Service, Apprentice-Style
Everything you need to know about launching a new product or service you can learn from ... TV? Well, maybe not everything, but the first episode of the 2005 fall season of The Apprentice with Martha Stewart illuminated plenty of marketing lessons that you can learn from.Here's the skinny:In case you've never watched the show, individuals compete against each other in self-made teams in hopes of becoming the apprentice of the mogul who's the star of the show. In the original Apprentice, this was Donald Trump. Now Martha Stewart is seeking her own protege to help her keep her multibillion-dollar media empire thriving.On the season premiere, two teams (known as
rate and positive image for your products or services is to employ a public relations company to dEverything you need to know about launching a new product or service you can learn from ... TV? Well, maybe not everything, but the first episode of the 2005 fall season of The Apprentice with Martha Stewart illuminated plenty of marketing lessons that you can learn from.Here's the skinny:In case you've never watched the show, individuals compete against each other in self-made teams in hopes of becoming the apprentice of the mogul who's the star of the show. In the original Apprentice, this was Donald Trump. Now Martha Stewart is seeking her own protege to help her keep her multibillion-dollar media empire thriving.On the season premiere, two teams (known as
Finding a Trade Show Franchise Sale
The 21st century, in its first decade, is looking like it will be the century of the franchise. It’s impossible to drive to any of the thousands of shopping centers and malls anywhere in the world, or down the main thoroughfares of any major suburban areas, and not pass franchise after franchise, ranging from restaurants, to dollar stores, to cellular providers, to fitness centers.A huge number of people both recognize and patronize the franchise giants. But not nearly as many realize that there are hundreds, if not thousands, of other franchises offering marketable products or services without commanding huge franchising fees. It is the relative anonymity of these franchises, in fact
In business, as in all walks of life, the way you present yourself to the world is of critical importance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Equally, it is important that the service you offer reaches its target audience and doesn’t fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your products or services is to employ a public relations company to doThe 21st century, in its first decade, is looking like it will be the century of the franchise. It’s impossible to drive to any of the thousands of shopping centers and malls anywhere in the world, or down the main thoroughfares of any major suburban areas, and not pass franchise after franchise, ranging from restaurants, to dollar stores, to cellular providers, to fitness centers.A huge number of people both recognize and patronize the franchise giants. But not nearly as many realize that there are hundreds, if not thousands, of other franchises offering marketable products or services without commanding huge franchising fees. It is the relative anonymity of these franchises, in fact
Achievements Outweigh Education and Experience
Q: When it comes to succeeding in business, which do you think is more important: education or experience? -- Regina M.A: Regina, have you seen the television show, Fear Factor? If you haven't seen it you've probably heard about it. Fear Factor is the show where they put contestants through all sorts of pseudo-death defying feats like bungee jumping off a bridge over a pool of crocodiles and driving a car through a wall of fire (you know, the stuff we did for fun in high school).The contestant who overcomes their personal fear factor wins the cash and prizes (usually at the cost of their dignity, but I digress).The highlight of Fear Factor is the eating competition. That's
ortance. It is no good having a fantastic product to sell if the public perception of it is misguided or negative. Equally, it is important that the service you offer reaches its target audience and doesn’t fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your products or services is to employ a public relations company to dQ: When it comes to succeeding in business, which do you think is more important: education or experience? -- Regina M.A: Regina, have you seen the television show, Fear Factor? If you haven't seen it you've probably heard about it. Fear Factor is the show where they put contestants through all sorts of pseudo-death defying feats like bungee jumping off a bridge over a pool of crocodiles and driving a car through a wall of fire (you know, the stuff we did for fun in high school).The contestant who overcomes their personal fear factor wins the cash and prizes (usually at the cost of their dignity, but I digress).The highlight of Fear Factor is the eating competition. That's
The Eight Networking Tricks of Rainmakers
1. Linkedin.com Inroads: Linkedin.com is a great resource for networking with other professionals within your in-dustry. You can make connections with thousands of individuals that you can ask for advice from and network with. Most people who join the website want to move forward with their careers or they would not take the time to try networking online. Use this website to find professionals within a company you want to work at, identify potential new employees, and propose new partnerships. Linkedin.com is free and backed by a leading technology venture capitalist firm, Sequoia Capital. To join my network, send me an email at Richard@RichardCWilson.com.2. Easy Email Access Many
ed or negative. Equally, it is important that the service you offer reaches its target audience and doesn’t fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your products or services is to employ a public relations company to d1. Linkedin.com Inroads: Linkedin.com is a great resource for networking with other professionals within your in-dustry. You can make connections with thousands of individuals that you can ask for advice from and network with. Most people who join the website want to move forward with their careers or they would not take the time to try networking online. Use this website to find professionals within a company you want to work at, identify potential new employees, and propose new partnerships. Linkedin.com is free and backed by a leading technology venture capitalist firm, Sequoia Capital. To join my network, send me an email at Richard@RichardCWilson.com.2. Easy Email Access Many
Just Ask!
Ask and you shall receive & knock and it shall be opened &send an email and see what happens.As a student of personal finance you are probably familiar with the advice to negotiate with your credit card companies to get a lower interest rate. Why stop there?There is hardly anything that can't be gotten for less than what is being asked if you are smart and creative about asking.Since you are reading this on a computer, let's start there. Got AOL?I called AOL and they gave me two months of free service. Here is how it went...AOL: How can I make your online experience more enjoyable? (I should have said give me 6 free months!)ME: Well first, I was w
d doesn’t fall on deaf ears, like selling snow to the Eskimos. Often the best way to ensure an accurate and positive image for your products or services is to employ a public relations company to dAsk and you shall receive & knock and it shall be opened &send an email and see what happens.As a student of personal finance you are probably familiar with the advice to negotiate with your credit card companies to get a lower interest rate. Why stop there?There is hardly anything that can't be gotten for less than what is being asked if you are smart and creative about asking.Since you are reading this on a computer, let's start there. Got AOL?I called AOL and they gave me two months of free service. Here is how it went...AOL: How can I make your online experience more enjoyable? (I should have said give me 6 free months!)ME: Well first, I was w
The Power of Words: Market Yourself by Adopting a Whole New Language
I think we all agree that gone are the days when we would mass e- or snail-mail tens or even hundreds of resumes just for the sake of telling ourselves that we’ve done all we could to find the right job.Assuming that it’s fair to say that the right job search is all about the right job and the right employer, then how do you let the right employer know you are the right employee? Really, when it comes down to it, the only thing between you and your next job is a few hundred words that, if chosen correctly, can take you places.When it comes to knowing and using the right lingo, you’ll want to:Do your research. What kind of company is this? Do you know and really understand
rate and positive image for your products or services is to employ a public relations company to do it on your behalf.I think we all agree that gone are the days when we would mass e- or snail-mail tens or even hundreds of resumes just for the sake of telling ourselves that we’ve done all we could to find the right job.Assuming that it’s fair to say that the right job search is all about the right job and the right employer, then how do you let the right employer know you are the right employee? Really, when it comes down to it, the only thing between you and your next job is a few hundred words that, if chosen correctly, can take you places.When it comes to knowing and using the right lingo, you’ll want to:Do your research. What kind of company is this? Do you know and really understand
However there are a few elements to consider before looking for representation:
You might, for instance, be attempting an expansion into new markets, the consolidation of present markets, an adjustment to your strategic communications approach or an overhaul of your entire media strategy.
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