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  • Hub You - 14 Publicity Tips You Can't Live Without

    R2 = EOC --- Recruitment & Retention = Employer of Choice
    Problems with staffing and retention may not be due to bad hires or a low unemployment rate. In fact, they may be related to poor management insight by not recognizing your employees as a core competency in your business strategy. Although employees may not fit the strictest definition of a core competency, it is a fact that your employees are the ones responsible for creating many of your core competencies. It is an undisputable fact that failure to recognize the importance of employee contributions will lead to failure regardless of your business strategy.Recruitment and RetentionCreating a strategic plan and definitive initiatives is the easy part of
    time something important in your field comes up.

    3. Keep On Submitting - Always be on the lookout for good stories. Editors need to see your name popping up regularly, not just once

    How to Squeeze More Profit Out of Your Customers!
    Ask any small business owner to come up with ideas on how to market their business and they will say adverts, brochures, leaflets, direct mail etc. Whilst all these are great ways of promoting your business they all cost money! What if I could show you a better and more effective way of marketing your business? In this article I am going to share with you some key strategies to get more business and ultimately increase your profits.The biggest mistake businesses make is to focus all their marketing effort and budget on getting new customers. Research has shown that it costs up to 6 times more to get a new customer than to retain or sell to an existing one. And
    How do you best promote yourself, your business or your cause using publicity? The list could easily be 100 items long. But 14 items stand out that can make yours a winning publicity campaign. If you follow these 14 tips, you tremendously increase your chances of getting publicity.

    Even better, all 14 tips are easy to put into action.

    Here are the Magic 14:

    1. Establish a Consistent Look - A great way to get your release pulled and looked at first, is if the editor becomes familiar with your name and the look and quality of your previous stories.

    2. Submit Anything To Start Off With - Get your name on file. Whether or not they run your first story isn't important, you just want to have a "previous story" on file the next time something important in your field comes up.

    3. Keep On Submitting - Always be on the lookout for good stories. Editors need to see your name popping up regularly, not just once o

    Customer Service - How to Have Happy Customers
    Happy customers are the lifeblood of every successful business. The secret to getting and keeping such customers is to have an H.C.A.P involving both customers and retail sales team members. This Plan can work for you. It's well worth a three month trial in your business.Have Staff Treat Customers as Though They Have A High R.L.V. (Retail Lifetime Value)Your H.C.A.P. is a Happy Customer Acquisition Plan and it's put in place when you train that each customer is worth more to the business than the value of the next purchase. At the next transaction your customer should be treated as having a Retail Lifetime Value of the total of their
    ign. If you follow these 14 tips, you tremendously increase your chances of getting publicity.

    Even better, all 14 tips are easy to put into action.

    Here are the Magic 14:

    1. Establish a Consistent Look - A great way to get your release pulled and looked at first, is if the editor becomes familiar with your name and the look and quality of your previous stories.

    2. Submit Anything To Start Off With - Get your name on file. Whether or not they run your first story isn't important, you just want to have a "previous story" on file the next time something important in your field comes up.

    3. Keep On Submitting - Always be on the lookout for good stories. Editors need to see your name popping up regularly, not just once

    Accounts Receivable Factoring Basics
    Having to wait up to 60 days for commercial customers to pay their invoices can be one of the biggest challenges that owners of small to mid size companies have to face. Waiting to get paid is not usually an issue for well-established companies that have a significant cash cushion in the bank. However, it can seriously affect smaller companies or companies that are going through a significant growth phase.Most owners react to this cash flow problem by going to the bank, hoping to obtain a loan or a line of credit. However, banks have strict lending guidelines and seldom lend money to businesses that cannot demonstrate three years of profitable operations and ca
    1. Establish a Consistent Look - A great way to get your release pulled and looked at first, is if the editor becomes familiar with your name and the look and quality of your previous stories.

    2. Submit Anything To Start Off With - Get your name on file. Whether or not they run your first story isn't important, you just want to have a "previous story" on file the next time something important in your field comes up.

    3. Keep On Submitting - Always be on the lookout for good stories. Editors need to see your name popping up regularly, not just once

    Buying On The Internet
    Are you worried about your shipment? The error can be corrected. The Fair Credit Billing Act (FCBA) and the Mail or Telephone Order Merchandise Rule offer protections and procedures for consumers so they don't have to pay for merchandise they ordered but never received.In addition, many credit card issuers have policies against merchants charging a credit card account before shipment. If you think a merchant charged your account prematurely, report it to the credit card issuer. Otherwise, the credit card issuer has no way to know that the merchant is not complying with its policies.What happens while your bill is in dispute?You may withhold payment on the disputed amo
    es.

    2. Submit Anything To Start Off With - Get your name on file. Whether or not they run your first story isn't important, you just want to have a "previous story" on file the next time something important in your field comes up.

    3. Keep On Submitting - Always be on the lookout for good stories. Editors need to see your name popping up regularly, not just once

    Series 3 Exam
    The Series 3 exam is the national commodity futures test. If you ever wanted to participate in the futures market trading contracts, options or engage in hedging strategies, this may be a career for you. Adding licenses such as the Series 3 can add to your credentials in any investment career. If you do not have an impressive finance degree or other designations, this license will at least add to your credentials and give you some benefit when job hunting or going on interviews.Preparing for the series 3 exam usually takes 6-8 weeks of 1-2 hours per day home study. The exam is a multiple choice test. The exam includes the following topics:
    time something important in your field comes up.

    3. Keep On Submitting - Always be on the lookout for good stories. Editors need to see your name popping up regularly, not just once or twice a year.

    4. Watch The News - Become "The Authority" on your subject. Watch what's happening around the world. Send out timely press releases connecting your story to local, national or world news. Be ready when editors call wanting to know about something that broke the news this morning.

    5. Keep Up On The Trades - Understanding the trends and aims of your profession is essential to your being able to speak knowledgeably when called on short notice.

    6. Piggyback Your Cause - Find community events where you can offer your services. If media personalities know you can deliver a good interview, they'll be very interested in talking to you.

    7. Be A Character - Don't be afraid to get out of yourself. Study success

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