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Hub You - PR Crisis Management - Tell It All, Tell It Fast And Tell The Truth
It is widely known in the business community that information is power. Knowing the right people, the best companies and the most coveted jobs is very important. With the fast paced world, opportunities for better employment at the right company can pass you by quickly. If you do not want to miss such opportunities for advancement, you should use a current awareness tool such as a web page monitoring service that could help you get the latest information conveniently.As one of the leading provider of FREE automatic web page monitoring services, ChangeDetect can offer you a way to monitor employment sites and even not
A physical plan has to do with getting everyone out of the building in case of an earthquake. A communications plan involves identifying a spokesperson, developing press releases, setting up a media hotline, and finding a place where you can have a press conference.
4. Be prepared to speak to the media and to your constituents. Even if you can't say much because your lawyer is concerned about liability, plan to say what you can as soon as you can. Be concerned, show concern, speak concern, and always tell the truth. That doesn't mean you have to tell everything all at once, but never, never lie.
5. Provide media training for senior management. Do this before a disaster strikes. Make it a regular part of board and senior employee training. Media training needn't cost a l
With so many different trade show booth options out there, it can literally make your head spin. They all have their advantages—and disadvantages. How do you know which is best for you?Well, a portable trade show booth is perhaps the best of all worlds. Portable trade show booths are generally cost much less than permanent trade show booths or rentals. Not only are they less expensive than other trade show booth alternatives, they’re usually a great deal easier to manage too.That is, if they’re designed correctly. You want to be sure that the portable trade show booth is configured for easy set up and br
In the car, this was the lead story on the radio news with the story read by a reporter, again said to be outside the hotel. He confirmed that the Police had collected samples from the restaurant to pass onto the health authorities.
Guess what? The story was also the lead in the tabloid newspapers sat on my desk when I reached the office. Photographs of the hotel in question usually supported the story.
As a public relations professional, I reflected on what the hotel’s PR people are going through this morning. This is a prestigious hotel group with a well-crafted brand image of quality at the premium end of the market. Here they are, in the spotlight for all the wrong sort of reasons!
They will surely have a documented Crisis Management Plan or, in softer terms, a PR Communications Plan. But it is not only global companies who need to devise a plan in advance. Being in business, or even running a not-for-profit organisation, exposes everyone to the risk of a PR crisis.
No organisation is very far from crises and their resulting media attention. Their reputation can be washed away or seriously damaged in an instant. A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention.
These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company. It can also be a situation where in the eyes of the media or general public your company did not react to one of the above situations in the appropriate manner. This definition is not all encompassing but rather is designed to give you an idea for the types of situations where you may need to follow this plan.
Crisis management is a complex subject, but here are five tips to get you started. And, start, you must.
1. Don't wait. Many organisations only get their crisis plans underway once a disaster has struck. Instead, brainstorm possible scenarios or types of disasters that could happen, and start planning for them. In fact, I have found this to be a positive process as bringing together key executives to share ideas and examine scenarios often brings out a range of issues that they can take forward.
2. Realise that crises take a wide range of shapes. As I say, this can be anything from the hotel’s crisis to a legal dispute getting out of hand to customer dissatisfaction aired on the Internet. I even recall a weekend phone call from a Scout leader whose campsite had been washed away in storms with some children being injured; the media were on the telephone badgering her for the story! They will all require slightly different responses. Brainstorm and prepare for as many as you can imagine.
3. Develop a PR communications plan. A barrage of media attention may swamp you within minutes of the news breaking. Also, think about how you will get information out to staff, supporters & investors, and customers – yes, remember to get your side of the story out to customers as soon as you can. Internal communication is as important as communication to the general public.
A physical plan has to do with getting everyone out of the building in case of an earthquake. A communications plan involves identifying a spokesperson, developing press releases, setting up a media hotline, and finding a place where you can have a press conference.
4. Be prepared to speak to the media and to your constituents. Even if you can't say much because your lawyer is concerned about liability, plan to say what you can as soon as you can. Be concerned, show concern, speak concern, and always tell the truth. That doesn't mean you have to tell everything all at once, but never, never lie.
5. Provide media training for senior management. Do this before a disaster strikes. Make it a regular part of board and senior employee training. Media training needn't cost a lo
There are a number of inexpensive, or even free, ways to promote your business, organization, ministry or group, both online and off. In no particular order, and by no means conclusive, this list will hopefully help you put your little gray cells to work and serve as a springboard for your own brainstorming session.1. Write, or find a writer, to create an original skit to tell who you are, what your purpose is, or anything else you wish to convey. This can be as simple or elaborate as you choose.2. Create original posters/flyers and put them everywhere. Simple, one-page flyers can be created with any professio
They will surely have a documented Crisis Management Plan or, in softer terms, a PR Communications Plan. But it is not only global companies who need to devise a plan in advance. Being in business, or even running a not-for-profit organisation, exposes everyone to the risk of a PR crisis.
No organisation is very far from crises and their resulting media attention. Their reputation can be washed away or seriously damaged in an instant. A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention.
These situations can be any kind of legal dispute, theft, accident, fire, flood or manmade disaster that could be attributed to your company. It can also be a situation where in the eyes of the media or general public your company did not react to one of the above situations in the appropriate manner. This definition is not all encompassing but rather is designed to give you an idea for the types of situations where you may need to follow this plan.
Crisis management is a complex subject, but here are five tips to get you started. And, start, you must.
1. Don't wait. Many organisations only get their crisis plans underway once a disaster has struck. Instead, brainstorm possible scenarios or types of disasters that could happen, and start planning for them. In fact, I have found this to be a positive process as bringing together key executives to share ideas and examine scenarios often brings out a range of issues that they can take forward.
2. Realise that crises take a wide range of shapes. As I say, this can be anything from the hotel’s crisis to a legal dispute getting out of hand to customer dissatisfaction aired on the Internet. I even recall a weekend phone call from a Scout leader whose campsite had been washed away in storms with some children being injured; the media were on the telephone badgering her for the story! They will all require slightly different responses. Brainstorm and prepare for as many as you can imagine.
3. Develop a PR communications plan. A barrage of media attention may swamp you within minutes of the news breaking. Also, think about how you will get information out to staff, supporters & investors, and customers – yes, remember to get your side of the story out to customers as soon as you can. Internal communication is as important as communication to the general public.
A physical plan has to do with getting everyone out of the building in case of an earthquake. A communications plan involves identifying a spokesperson, developing press releases, setting up a media hotline, and finding a place where you can have a press conference.
4. Be prepared to speak to the media and to your constituents. Even if you can't say much because your lawyer is concerned about liability, plan to say what you can as soon as you can. Be concerned, show concern, speak concern, and always tell the truth. That doesn't mean you have to tell everything all at once, but never, never lie.
5. Provide media training for senior management. Do this before a disaster strikes. Make it a regular part of board and senior employee training. Media training needn't cost a l
It seems everyone around me is working longer and longer hours. My husband used to have the occasional early morning conference call when he needed to be in by 7am. Now that seems to be the norm everyday. My brother is on the first train into Grand Central each day and can usually be reached at his desk by 6:15am. And a recent New York Times article talked about the increase in commuter train ridership as employees are getting to work earlier and earlier so as to be able to work with colleagues and clients in Asia who are ending their day just as some of us are waking up! So where does that leave any room for you? How can y
Crisis management is a complex subject, but here are five tips to get you started. And, start, you must.
1. Don't wait. Many organisations only get their crisis plans underway once a disaster has struck. Instead, brainstorm possible scenarios or types of disasters that could happen, and start planning for them. In fact, I have found this to be a positive process as bringing together key executives to share ideas and examine scenarios often brings out a range of issues that they can take forward.
2. Realise that crises take a wide range of shapes. As I say, this can be anything from the hotel’s crisis to a legal dispute getting out of hand to customer dissatisfaction aired on the Internet. I even recall a weekend phone call from a Scout leader whose campsite had been washed away in storms with some children being injured; the media were on the telephone badgering her for the story! They will all require slightly different responses. Brainstorm and prepare for as many as you can imagine.
3. Develop a PR communications plan. A barrage of media attention may swamp you within minutes of the news breaking. Also, think about how you will get information out to staff, supporters & investors, and customers – yes, remember to get your side of the story out to customers as soon as you can. Internal communication is as important as communication to the general public.
A physical plan has to do with getting everyone out of the building in case of an earthquake. A communications plan involves identifying a spokesperson, developing press releases, setting up a media hotline, and finding a place where you can have a press conference.
4. Be prepared to speak to the media and to your constituents. Even if you can't say much because your lawyer is concerned about liability, plan to say what you can as soon as you can. Be concerned, show concern, speak concern, and always tell the truth. That doesn't mean you have to tell everything all at once, but never, never lie.
5. Provide media training for senior management. Do this before a disaster strikes. Make it a regular part of board and senior employee training. Media training needn't cost a l
Brochures come in various formats, ranging from black-and-white to semi-color to full-color. While a four-color brochure is considered standard, a full-color brochure has its own advantages. A multi-color, multi-page print enhances and builds corporate identity. A full-color brochure is also more advantageous, as it catches the attention of potential customers. Depending upon the purpose, companies can go for specific colors or go by the standard norms. Companies usually prefer the use of four colors on the front side of the brochure while the second side can be left blank.Companies need to pay greater attention to p
2. Realise that crises take a wide range of shapes. As I say, this can be anything from the hotel’s crisis to a legal dispute getting out of hand to customer dissatisfaction aired on the Internet. I even recall a weekend phone call from a Scout leader whose campsite had been washed away in storms with some children being injured; the media were on the telephone badgering her for the story! They will all require slightly different responses. Brainstorm and prepare for as many as you can imagine.
3. Develop a PR communications plan. A barrage of media attention may swamp you within minutes of the news breaking. Also, think about how you will get information out to staff, supporters & investors, and customers – yes, remember to get your side of the story out to customers as soon as you can. Internal communication is as important as communication to the general public.
A physical plan has to do with getting everyone out of the building in case of an earthquake. A communications plan involves identifying a spokesperson, developing press releases, setting up a media hotline, and finding a place where you can have a press conference.
4. Be prepared to speak to the media and to your constituents. Even if you can't say much because your lawyer is concerned about liability, plan to say what you can as soon as you can. Be concerned, show concern, speak concern, and always tell the truth. That doesn't mean you have to tell everything all at once, but never, never lie.
5. Provide media training for senior management. Do this before a disaster strikes. Make it a regular part of board and senior employee training. Media training needn't cost a l
Every Realtor I have ever met and/or worked with wants to get more real estate leads. Better leads... More responsive real estate leads.What is the best way to make that happen?It isn't more networking...It isn't traversing the neighborhood knocking on doors...It isn't SEO (search engine optimization)...It isn't chaining yourself to the phone and making cold calls from morning until night...It isn't more signs, postcards or flyers...It isn't even the internet or any other technology...The answer to getting more real estate l
A physical plan has to do with getting everyone out of the building in case of an earthquake. A communications plan involves identifying a spokesperson, developing press releases, setting up a media hotline, and finding a place where you can have a press conference.
4. Be prepared to speak to the media and to your constituents. Even if you can't say much because your lawyer is concerned about liability, plan to say what you can as soon as you can. Be concerned, show concern, speak concern, and always tell the truth. That doesn't mean you have to tell everything all at once, but never, never lie.
5. Provide media training for senior management. Do this before a disaster strikes. Make it a regular part of board and senior employee training. Media training needn't cost a lot if you have someone on your board working in public relations or someone who is a member of the media. The key is to do it regularly so that new people are always trained and others don't grow stale.
Don't delay your crisis planning. Don't ruin your hard-won reputation by handling difficult situations badly! The directors and PR team of that hotel this morning went to bed last evening little knowing the blast of unwelcome publicity that was facing them this morning. Hopefully, their PR Communications Plan will be a trusted aide today!
Suggested reading
1. "Crisis in Organizations: Managing and Communicating in the Heat of Crisis," by Laurence Barton.
2. "You'd Better Have a Hose if You Want to Put Out the Fire: The Complete Guide to Crisis and Risk Communications," by Rene A. Henry.
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