Tags |
|
|
Links |
|
|
Hub You - Publicity: How To Capture the Attention of the Media
August Billing Performance Index (BPI) underperformed July value by 8.7%, replacing six participants in the list of top ten performers and dropping the index from 15 down to 16.3. This article reports a third iteration of a prototype for a rule-based chiropractic billing index, including its coverage definition, update cycle, volume weighting, and provided information.BPI = 16.3 means that the average of ten top performing payers working with BillingPrecision.com clients have 16.3% of Accounts Receivable beyond 120 days. BPI is a key billing performance characteristic, as it is a proxy of the claims that are never paid. Obviously, the lower is the index the better is billing performance. The table below also lists the top ten performing payers and their relative index as recorded in Billing Precision's system. Billing Precision Index 16.3 Blue Cross Blue Shield Texas 2.2 Horizon 5 CareFirst NCA 6.8 Liberty Mutual 11.6 United Health Care 11.6 (down from 5 in July) Oxford 15.4 (down from 5.7 in July) Medicare New Jersey 16.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can create a story with any of these st
For many complementary therapists and life coaches too, marketing is something they would rather not do. It is an aspect of business that may seem unappealing or just unknown.The most successful therapists and coaches need to be good at their chosen profession but they also need to have one foot in the business world. In order to thrive in the world of therapy you need to be able to attract clients.Now naturally if you are good at what you do you will get referrals and personal recommendations from delighted clients. However no business can rely on this alone and certainly not in the early years when the therapy practice is new and no one has heard of it or you yet.Now marketing can be fun and does not have to be as dry or as boring as you might think. All it takes is a little thought and creativity to create marketing that not only works for you but you enjoy doing.There are literally hundreds, if not thousands of ways and means to market your practice. Never forget that you are running a business. Many good therapists and coaches who acheieved excellent results with their clients have had to stop practising because they refused or simply did not know how to market themselves.
Publicity is just one aspect of an overall integrated marketing campaign and something that we at EMDCO.com take very seriously, and not so seriously, because it’s part art and part science. When we put together a publicity campaign for our clients, we strive to report on populace aspects of their news stories that will have a better chance of gaining media attention.
What do I mean by populace aspects? They are twists to your plain vanilla news story that will help to get media coverage – the story around the story that impacts the general public. Unless you incorporate one of the 5 twists that make a story compelling to a reporter, you’re sunk. Most companies aren’t big enough to command news coverage. What do I mean by big enough? Their news doesn’t affect the majority of the population. That’s why your press release about hiring a new Vice President of Sales will make the local paper at best, and that’s if it’s a slow news day and they have room to print it.
The fact of the matter is that the media just doesn’t care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don’t care about your products or services, what makes you think the media is going to fall in love with your story?
We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can create a story with any of these st
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer’s mind.While designing your logo and providing the necessary details to your designer you need to always keep in mind what you want your customers to feel about your company when the see your logo. A logo design can actually be a compressed story for your business and tell your customers about the nature and attitude of your business."Logo Design" Begins at HomeYes, your home is the place where you take the first step of your logo design process. Look at the different bottles and pouches you are using everyday in the kitchen, look at the logos they have, look at the logos on your electronic equipments, check the logo on the bag that you got from the shopping mall yesterday. Everyday we come across 1000s of logos but we remember just a few, if we look around, we can find different types of logos
What do I mean by populace aspects? They are twists to your plain vanilla news story that will help to get media coverage – the story around the story that impacts the general public. Unless you incorporate one of the 5 twists that make a story compelling to a reporter, you’re sunk. Most companies aren’t big enough to command news coverage. What do I mean by big enough? Their news doesn’t affect the majority of the population. That’s why your press release about hiring a new Vice President of Sales will make the local paper at best, and that’s if it’s a slow news day and they have room to print it.
The fact of the matter is that the media just doesn’t care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don’t care about your products or services, what makes you think the media is going to fall in love with your story?
We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can create a story with any of these st
HEALTHY FIR Sauna Room1.Purify Skin and Lose Weight: light wave exposures can remove excess fat and cellulite, clear toxins, then reach the effect of weight loss, body building, enjoying radiant and youthful skin.2.Relieve Pain: infrared radiant heat saunas produce deep, soothing penetrating heat which can expand capillary vessel, accelerate blood circulation, increase oxygen production, for the relief of arthritis, sore backs, muscle aches and pains.3.Strengthen Body: 1000 calories of heat can be consumed in 30 minutes, equaling to the sweat volume of 10 kilometers running.4.Lose Stress-Relieve Tension: sweet music and harmonious light wave may relieve mental stress and relax absolutely. Enjoy all the amenities, as well as the health wonders provided in sauna.Application fields:一 Family Health care of family ---Enjoying health care in your own personal sauna.二 GYM club Health care of sport---Healthy sauna will bring you a healthy future.三 Bath center Vogue bathing---Light wave sauna is the third generation shower equipment of Europe and U.S.A.四 Beauty c
The fact of the matter is that the media just doesn’t care about your news. You have to have a story that will affect most if not all of the readers of the publication. Just think about how hard it is to get an appointment with your prospects. If they don’t care about your products or services, what makes you think the media is going to fall in love with your story?
We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can create a story with any of these st
My business is created around fun and yet I didn't realize that I was still holding back. I wasn't paying attention to those inner messages saying, "...really create this the way you want it," because I thought that's what I had done.I finally GOT IT one day after I figured out how to market my business and have FUN at the same time. Here is an example from one part of my business. See if this rings true for you.After creating my first exciting marketing program new ideas began springing up. I told a friend, I wanted to create additional "fun" programs but kept getting stuck. She said, "You like brainstorming, its part of everything you do, create a single program around that." So I did. I thoroughly enjoy having brainstorming groups, and have received some great results and feedback, but after a while I felt like something was missing—something I was ignoring. I discovered what I really wanted to do was take this monthly program and turn it into not just a quarterly program, but an EVENT! Each event had to have an environment that really meant something to me. It might have been something I enjoyed as a kid or now as an adult.What happens when you start paying attention to t
We’ve uncovered 5 twists to look for in your news angle if you want to get media coverage. The reporter is interested in pleasing the editor and the editor is interested in printing stories that will sell their magazine or newspaper. That’s it. They don’t care about your company. And if you continue to create vanilla press releases and uneventful publicity campaigns you are guaranteed not to get any media coverage for your company.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can create a story with any of these st
Clich?s. We’ve all heard them...and hear some of them so often that we categorize them as tired, stale old sayings. But, the fact is, particularly in both life and in small business marketing, that there is a validated truth in these commonly applicable and very popular clich?s.So, just HOW does marketing mimic life? How do the clich?s that are true in life itself pertain to marketing your small business?Here are six clich?s showing how the same truisms that resonate in life also resonate in marketing your small business.Clich? Number 1: You NEVER get a second chance to make a first impression.There's NEVER been a more truthful saying—whether it has to do with life or marketing. Your image is absolutely EVERYTHING. If you begin with a bad first impression, then prospects will, most likely, always see you that way.Case in point: Remember the kid in your class whose mom wore a bathrobe and curlers in her hair when she dropped him off at school? Remember? How can you ever forget her? It doesn't matter whose mom she was, where you saw her, or if she was the PTA president. Whenever you saw that lady, you had a flashback of that fuzzy pink robe and all those hair curlers.
You have to give the media something to write about. Today, the media’s idea of what is newsworthy is a little different than what you think is newsworthy about your company.
Year after year, here are the five most frequently written news stories:
• What’s already hot in the media.
• The controversy story.
• The unusual or outrageous story.
• The celebrity story.
• The under-dog or David-and-Goliath story.
If you can create a story with any of these story angles you’re going to capture the attention of the media. Create a story that packs two, three, or four of these angles all at the same time and you’ve hit a media grand slam.
Creating a Story That’s Already Hot in the Media.
For the last year and a half gas prices have been a major news topic. The media reports gas prices at the pump along with the commodity futures prices almost every day. You can’t pick up a paper or turn on the TV without being bombarded with news about gas.
EMDCO.com leveraged this hot topic for a client that generated national news. We capitalized on National Bicycle Week and the high price of gas by making the company executives buy a new fleet of cost-saving vehicles (yes bicycles). The headline: “In This Time of Gas Guzzlers, Executives Splurge on New Fleet of Vehicles.” We invited both TV and print media to cover the delivery of the new fleet and we won major coverage for this Midwestern company. The company makes gears for industrial equipment. We crafted a story about health benefits for the employees, cost savings for the company, plus a beneficial impact for the environment is a twist that is much better than a press release about how they are now making gears with 451 teeth instead of the old ones with 450 or that they have been in business for 17 years!
Creating the Controversy Story
People in the entertainment business use this all the time. Stories like mega female singer wants to help two up-and-coming female pop singers get more media so she kisses them on stage – bingo press coverage. Girl-next-door actress needs to change image so she dates hot bad boy – bingo press coverage. You see the real reason something is done is always there, it’s just not the part that makes the news. What’s so newsworthy about 3 women singing on stage?
One of our clients wanted to generate attention for its business. EMDCO.com put together a publicity strategy that focused on controversy. We decided on a bold move. They work in an industry that already has a tarnished image. We carefully crafted a campaign in wh
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/33609/iadvice-Publicity-How-To-Capture-the-Attention-of-the-Media.html">Publicity: How To Capture the Attention of the Media</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/33609/iadvice-Publicity-How-To-Capture-the-Attention-of-the-Media.html]Publicity: How To Capture the Attention of the Media[/url]
Related Articles:
So, You Want To Be An Entrepreneur?
The Basics of Affiliate Marketing - Part One
Outsourcing Advantages and Financial Benefits of Outsourcing
Bookmark it:
|