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Hub You - 9 Rules of Media Relations Crisis Management
Let me tell you a story that might encourage you to understand that your paradigm determines what you see, irrespective of what you look at. People who live from the 'outside in' tend to believe that what's 'out there' determines them. Those who live from the 'inside out' believe they have control of the things 'out there'.Two (separate) American shoe manufacturing companies send their top marketing
Be prepared
Tell the truth
Establish one point of contact
Tell the truth
Maintain your message – know what to say, and say only that
Tell the truth
Know what is, and isn’t, newsworthy
Tell the truth
Be aware of deadlines
One rule is so important, it’s in there four times – no matter what you have to say, if it isn’t true
Without question, launching an online auction business through EBay can be one of the most successful business ventures you can ever make. Every 365, millions of people buy and sell items through this popular online auction place, buying everything from Moroccan rugs to pheromones. Statistics for EBay selling has shown that $14 out of every $100 spent online happens through EBay. Its popular setup and navig
Perhaps I was in the minority thinking the bungling was terrific, but I’m in the media relations business – this mess was going to be a terrific teaching tool.
How did such utterly wrong “facts” get released? And why did International Coal Group, the company that owns the Sago mine, let the wrong story spread for three hours before admitting to the real facts – twelve miners were dead. There was only one survivor. Not twelve, as had been joyfully reported by broadcasters and newspapers around the world.
There is one primary rule in media relations – never let the story get away from you. International Coal Group violated that rule, and wound up the poster child for corporate blundering. ICG will have “Sago mine disaster” inserted in every story about their company for years to come. The coal industry isn’t known for its safety record – now ICG has the dubious distinction of joining the “worst mining disasters” list.
Most business owners, large and small, will never face a media disaster of these epic proportions. They can, however, learn some valuable lessons by being aware of what can happen if you violate that one primary media relations rule – never let the story get away from you.
Every company should have a media plan – even if you will only end up talking to a community newspaper. Plans for any size company should follow these guidelines:
Be prepared
Tell the truth
Establish one point of contact
Tell the truth
Maintain your message – know what to say, and say only that
Tell the truth
Know what is, and isn’t, newsworthy
Tell the truth
Be aware of deadlines
One rule is so important, it’s in there four times – no matter what you have to say, if it isn’t true
With the growing number of franchise offerings recently it is difficult for the smallest franchise companies to compete. They generally do not have the advertising budgets to pick and choose which markets the franchise prospects will be calling from. Many rely solely on Internet Marketing; unfortunately 80% of such leads are not so good. On top of this obstacle they must compete with sales departments of la
How did such utterly wrong “facts” get released? And why did International Coal Group, the company that owns the Sago mine, let the wrong story spread for three hours before admitting to the real facts – twelve miners were dead. There was only one survivor. Not twelve, as had been joyfully reported by broadcasters and newspapers around the world.
There is one primary rule in media relations – never let the story get away from you. International Coal Group violated that rule, and wound up the poster child for corporate blundering. ICG will have “Sago mine disaster” inserted in every story about their company for years to come. The coal industry isn’t known for its safety record – now ICG has the dubious distinction of joining the “worst mining disasters” list.
Most business owners, large and small, will never face a media disaster of these epic proportions. They can, however, learn some valuable lessons by being aware of what can happen if you violate that one primary media relations rule – never let the story get away from you.
Every company should have a media plan – even if you will only end up talking to a community newspaper. Plans for any size company should follow these guidelines:
Be prepared
Tell the truth
Establish one point of contact
Tell the truth
Maintain your message – know what to say, and say only that
Tell the truth
Know what is, and isn’t, newsworthy
Tell the truth
Be aware of deadlines
One rule is so important, it’s in there four times – no matter what you have to say, if it isn’t true
A web-based time clock is a method of recording employees’ work hours without the need of paper timecards. Anyone can access the system from a computer that has an internet connection. That is the only requirement for the majority of web-based time clock applications that are available – internet access. No additional hardware is needed and all of the programs are run on the internet itself and no software
Most business owners, large and small, will never face a media disaster of these epic proportions. They can, however, learn some valuable lessons by being aware of what can happen if you violate that one primary media relations rule – never let the story get away from you.
Every company should have a media plan – even if you will only end up talking to a community newspaper. Plans for any size company should follow these guidelines:
Be prepared
Tell the truth
Establish one point of contact
Tell the truth
Maintain your message – know what to say, and say only that
Tell the truth
Know what is, and isn’t, newsworthy
Tell the truth
Be aware of deadlines
One rule is so important, it’s in there four times – no matter what you have to say, if it isn’t true
Each year, hundreds of millions of people jot a letter of complaint. Since you are one of the crowd, you'll want your letter to gain attention. Place yourself in the position of the person getting your letter and recall that your goal is not to vengeance or to vent your righteous anger, but to get win-win results.The best way to get a desired outcome is to make your letter concise, factual, and reaso
Every company should have a media plan – even if you will only end up talking to a community newspaper. Plans for any size company should follow these guidelines:
Be prepared
Tell the truth
Establish one point of contact
Tell the truth
Maintain your message – know what to say, and say only that
Tell the truth
Know what is, and isn’t, newsworthy
Tell the truth
Be aware of deadlines
One rule is so important, it’s in there four times – no matter what you have to say, if it isn’t true
An undergraduate degree is a solid foundation upon which you can build a rewarding professional career. It’s a beginning, a doorway. It’s not a one-way ticket to success.College degrees are the new high school diplomas. An undergraduate degree is a necessary first step for a vast majority of professional pathways. It’s an opening to advance on all levels. When you go to college, you need to understan
Be prepared
Tell the truth
Establish one point of contact
Tell the truth
Maintain your message – know what to say, and say only that
Tell the truth
Know what is, and isn’t, newsworthy
Tell the truth
Be aware of deadlines
One rule is so important, it’s in there four times – no matter what you have to say, if it isn’t true, you’ll be found out. It might be within three hours, like it was for ICG. It might be three weeks, three months – but you will be found out, and you’ll have an accelerating disaster on your hands. Your business may not survive.
Tell the truth.
You should have a media plan in place before you speak to a community calendar newsletter, your local paper’s business editor, a local radio or television reporter, or launch a product or service at a trade show. Having a plan in place gives you the confidence to speak your message, stay on track, and stay in control of your company’s news.
In the fast-moving, 24-hour spin cycle that is today’s news business, you don’t want to get sucked down the drain - getting caught off guard if your company suddenly becomes newsworthy. If you’re lucky enough to come up with that fresh take on the mousetrap that has the world, and the media, beating a path to your door, you don’t want to answer the door in your underwear.
By being prepared with a media plan, developed by using the guidelines I’ve given you, you’ll answer your door looking (and sounding) sharp, successful and newsworthy. And you’ll enjoy your ride on the media train, instead of finding yourself ground under its wheels!
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