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    you call the journalist for the first time, do your research on his or her recent stories, then send an email with
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    Nothing is more vital to your nonprofit's media success than knowing how to get a reporter's attention. So, to get an insider's perspective, I turned to Mark O'Keefe, Newhouse News Service's values and philanthropy correspondent. Mark provided these very concrete tips on how to get his attention:

    • Know the stories the reporter writes and make a pitch that fits with those subjects. Do the work to find out what s/he's interested in.

    • Before you call the journalist for the first time, do your research on his or her recent stories, then send an email with y

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    an insider's perspective, I turned to Mark O'Keefe, Newhouse News Service's values and philanthropy correspondent. Mark provided these very concrete tips on how to get his attention:

    • Know the stories the reporter writes and make a pitch that fits with those subjects. Do the work to find out what s/he's interested in.

    • Before you call the journalist for the first time, do your research on his or her recent stories, then send an email with

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    ark provided these very concrete tips on how to get his attention:

    • Know the stories the reporter writes and make a pitch that fits with those subjects. Do the work to find out what s/he's interested in.

    • Before you call the journalist for the first time, do your research on his or her recent stories, then send an email with

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    nd make a pitch that fits with those subjects. Do the work to find out what s/he's interested in.

    • Before you call the journalist for the first time, do your research on his or her recent stories, then send an email with

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    you call the journalist for the first time, do your research on his or her recent stories, then send an email with your comments and a very soft and respectful pitch (i.e. "I thought you might be interested in...").

    • Respect news judgment (what runs) and the reporter's time management.


    • Aim for a long-term working relationship with the journalist, instead of quick-hit story coverage. 


    • Invite the reporter to lunch or a cup of coffee. The best way to get him or her to your news conference may be to precede or follow it with lunch.

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