Hub You - Business

Benefits of Outsourcing to a Freelancer
The Benefits of Hiring a FreelancerAs competition in today’s markets increases, companies of all sizes are realizing that in order to be successful and remain competitive, they need to stay lean. Staying lean in today’s

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D) Product Placement: Get your product on a TV show as part of the show. You can list your product with a placement agency, or call a producer and offer your product as a giveaway. If you know a drama or comedy movie producer, see if you can get your product on the set as part of the show.

Everything Old is New Again!
One of the best administrative professionals, and most productive people I know, is my mother. She is 78 years old and still works full-time as the personal assistant to the CEO of a bank! (I come from great genes – it makes me very optimi

Publicity should be a part of every business marketing plan for their business or book. As a new author, it can mean a sharp increase in sales. For a new business, it can create word of mouth and more customers. For an established business, it can augment your current advertising and save you money, while increasing sales and brand recognition. We all need more good publicity. Sometimes it is hard to look at your business and figure out exactly where the opportunity is. Here is a short list ( there are many more) of ideas that you can use to get the publicity you want.

A) Your Organization: Many organization are set up to take advantage of Free PR opportunities. For example NAWBO has a section on their website where you can contact the PR community, share success stories and provide media interviews.

B) Your Contests: Many businesses have contests. The contest itself is not media worthy, but by connecting with something topical or a non-profit organization you can make it newsworthy.

C) Blog Comments: We all read at least one blog. Next time do not just lurk( read and go away) answer, post a questions, make a comment. These comments are easily read by the search engines on the web and make you more visible. Do not forget add your URL!

Go Up Market With Your Messaging and Positioning
Is your company's messaging and positioning caught in the same ho hum features and benefits trap that many companies face? If so, it's time to consider shifting your strategic marketing plan and going up market with your company's messaging

ing sales and brand recognition. We all need more good publicity. Sometimes it is hard to look at your business and figure out exactly where the opportunity is. Here is a short list ( there are many more) of ideas that you can use to get the publicity you want.

B) Your Contests: Many businesses have contests. The contest itself is not media worthy, but by connecting with something topical or a non-profit organization you can make it newsworthy.

Yes, Let's Make A Deal!
I received an inquiry the other day from an organization that’s inviting me to speak before its staff.Small problem: they can’t pay me my standard fee.Well, scratch them off them off the list, right?Wrong.If I’ve

set up to take advantage of Free PR opportunities. For example NAWBO has a section on their website where you can contact the PR community, share success stories and provide media interviews.

B) Your Contests: Many businesses have contests. The contest itself is not media worthy, but by connecting with something topical or a non-profit organization you can make it newsworthy.

Just What Are Consumers Thinking?
Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make their decisions and react to advertising based more on unc

hing topical or a non-profit organization you can make it newsworthy.

Why Do We Call These People Black Belts?
Many are surprised that Six Sigma refers to their trained experts as “Belts.” There are Green Belts and Black Belts in Six Sigma, referring to a level of training they have achieved. The term Black Belt is not an empty buzzword nor is it a m

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E) An Unusual use of your Product or Service: If someone uses your product or service completely differently than what people usually use it for, it’s a good springboard for publicity. Go back over the testimonies and good reviews you have gotten and see what you can use.

This is just the tip of the iceberg. I hope you make 2007 your PR year.

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What is document security? Why is document security important to me? What are the best methods my company can use to enhance document security? Is it expensive to do? These are some of the questions you may have about document security.

We have reached the halfway point in the 2006 season of commercials. We kicked the season off with the studs and duds of the Superbowl commercials where we all loved the FedEx cavemen and the Budweiser Streaker. But this season also features the duds: the Nationwide Fabio parody, the Diet Pepsi and Sierra Mist ads, the H3 Little Monster, the Sprint commercials, and the annoying Taco Bell guy. Moving into the second half of 2006, the ads have somewhat rebounded with plenty of studs; but there are also plenty of duds still out there. Here’s your Best and Worst of 2006.

If you want to promote your company or brand, then Advertising Specialty Sticky Notes prove to be handy. Everyone uses Sticky Notes. Every time your client or customer writes on that Sticky Note he will see your company’s logo. This helps maintain brand recognition. Use sticky notes along with other forms of promotion, and you'll be well on your way to success.

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Hub You - Your Top PR Opportunities for 2007

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