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  • Hub You - What Makes A Good, Newsworthy Story?

    Back Office Outsourcing Can Enhance Business Prospects Tremendously
    Back office is one of the most crucial aspects of any business. It is this aspect that keeps all the financial transaction and dealing of the company proper and smoothly running. In fact, most of the tasks that are require for the proper functioning of the company take place under the back office work of a company or business. Most people who start a business or company are not the ones that are ex

    3. Entices Revenue Sources for Regional Issues, Special Issues, Awards Issues, Project Success issues.
    4. Generates ad revenue from those Associated with you, or from those wanting to reach the Readers in similar issues.
    5. Are High Interest Items Reaching the Market, Defining a Market, Selling more ads or more issues.

    For Them (The Reader/Potential Clients and Customers)

    1. Shows Them a New Way or Better Way to do Something (Faster, Less Risk, More Dollars, Quicker Turn Around, Better Approvals.)
    2. Demonstrates Business Success that Makes them

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    We all want recognition and we’ve learned that one way to get it is through the power of the press. Whether a press release or a feature story, it is wise to consider what makes something newsworthy.

    An item or project is newsworthy when it is unique, timely, is relevant to an issue or ties into other issues, is controversial, thought provoking, reinforces existing ideas, shows new or unusual ways of doing things, or is interesting to the point of acceptance and repeatability.

    An idea, item or project can be newsworthy by provoking a desired response, such as changing, I might need that someday, to I want that right now.

    A person can be newsworthy when others strongly agree, disagree, want to know more, or be associated with that person.

    A firm can be newsworthy when their story causes people to think, These are the right people to help me (solve problem/realize success/meet time frame/achieve definite result).

    There are three things to consider:

    • What makes a story newsworthy for you.

    • What makes a story newsworthy for the magazine (or other outlet).

    • What makes the story newsworthy for the reader.

    Here’s a brief checklist:

    For You

    1. Promotes Business (Market Sector) you’d like to Grow.
    2. Promotes Expertise; Leads you to Dominate the Market.
    3. Demonstrates your Technical Approach; is Difficult or Unusual.
    4. Represents the Nature of your Firm and the way it does Business.
    5. Represents the way you attack Problems and Deliver Solutions.
    6. Demonstrates Measurable Results, can be Duplicated or Repeated for another Situation.
    7. Represents your firm and the Nature of its Desired, Repeat and Ongoing Business.
    8. Cements your Relationship with another firm (s), Promotes Relationships that will bring you business.
    9. Provides a compelling reason for customers or clients to want to contact you.
    10. Gives potential clients and customers a way to easily find you and contact you.
    11. Becomes a Marketing Piece to promote your firm (Direct Mail, Website, Newsletter.)

    For Them (The Magazine, Trade or Newspaper)

    1. Delivers Fresh News that makes Readers Turn to Them First.
    2. Great Project or Idea of its Type. It Catches the Attention of those Wanting News.
    3. Entices Revenue Sources for Regional Issues, Special Issues, Awards Issues, Project Success issues.
    4. Generates ad revenue from those Associated with you, or from those wanting to reach the Readers in similar issues.
    5. Are High Interest Items Reaching the Market, Defining a Market, Selling more ads or more issues.

    For Them (The Reader/Potential Clients and Customers)

    1. Shows Them a New Way or Better Way to do Something (Faster, Less Risk, More Dollars, Quicker Turn Around, Better Approvals.)
    2. Demonstrates Business Success that Makes them

    Choosing a Job for the Long Haul
    Early in a worker's career, he or she normally moves among jobs fairly regularly, picking up new experience and technologies and figuring out what she enjoys doing. Think of this as the "dating" stage, when every job brings exciting new possibilities and challenges and it's always worth looking to see what's over the next hill.But in the middle of her career, the job-hopping becomes wearing and
    , I might need that someday, to I want that right now.

    A person can be newsworthy when others strongly agree, disagree, want to know more, or be associated with that person.

    A firm can be newsworthy when their story causes people to think, These are the right people to help me (solve problem/realize success/meet time frame/achieve definite result).

    There are three things to consider:

    • What makes a story newsworthy for you.

    • What makes a story newsworthy for the magazine (or other outlet).

    • What makes the story newsworthy for the reader.

    Here’s a brief checklist:

    For You

    1. Promotes Business (Market Sector) you’d like to Grow.
    2. Promotes Expertise; Leads you to Dominate the Market.
    3. Demonstrates your Technical Approach; is Difficult or Unusual.
    4. Represents the Nature of your Firm and the way it does Business.
    5. Represents the way you attack Problems and Deliver Solutions.
    6. Demonstrates Measurable Results, can be Duplicated or Repeated for another Situation.
    7. Represents your firm and the Nature of its Desired, Repeat and Ongoing Business.
    8. Cements your Relationship with another firm (s), Promotes Relationships that will bring you business.
    9. Provides a compelling reason for customers or clients to want to contact you.
    10. Gives potential clients and customers a way to easily find you and contact you.
    11. Becomes a Marketing Piece to promote your firm (Direct Mail, Website, Newsletter.)

    For Them (The Magazine, Trade or Newspaper)

    1. Delivers Fresh News that makes Readers Turn to Them First.
    2. Great Project or Idea of its Type. It Catches the Attention of those Wanting News.
    3. Entices Revenue Sources for Regional Issues, Special Issues, Awards Issues, Project Success issues.
    4. Generates ad revenue from those Associated with you, or from those wanting to reach the Readers in similar issues.
    5. Are High Interest Items Reaching the Market, Defining a Market, Selling more ads or more issues.

    For Them (The Reader/Potential Clients and Customers)

    1. Shows Them a New Way or Better Way to do Something (Faster, Less Risk, More Dollars, Quicker Turn Around, Better Approvals.)
    2. Demonstrates Business Success that Makes them

    Medical Transcription - The Time Factor
    In the US it is mandatory for medical professionals to keep an accurate medical record of all aspects of a patient. The medical professionals gather the data related to the patient in audio format by using a dictaphone or voice recorder. The details of the patient are then transcribed in text form. This process of transforming dictation of physicians and other healthcare professionals from audio for
    reader.

    Here’s a brief checklist:

    For You

    1. Promotes Business (Market Sector) you’d like to Grow.
    2. Promotes Expertise; Leads you to Dominate the Market.
    3. Demonstrates your Technical Approach; is Difficult or Unusual.
    4. Represents the Nature of your Firm and the way it does Business.
    5. Represents the way you attack Problems and Deliver Solutions.
    6. Demonstrates Measurable Results, can be Duplicated or Repeated for another Situation.
    7. Represents your firm and the Nature of its Desired, Repeat and Ongoing Business.
    8. Cements your Relationship with another firm (s), Promotes Relationships that will bring you business.
    9. Provides a compelling reason for customers or clients to want to contact you.
    10. Gives potential clients and customers a way to easily find you and contact you.
    11. Becomes a Marketing Piece to promote your firm (Direct Mail, Website, Newsletter.)

    For Them (The Magazine, Trade or Newspaper)

    1. Delivers Fresh News that makes Readers Turn to Them First.
    2. Great Project or Idea of its Type. It Catches the Attention of those Wanting News.
    3. Entices Revenue Sources for Regional Issues, Special Issues, Awards Issues, Project Success issues.
    4. Generates ad revenue from those Associated with you, or from those wanting to reach the Readers in similar issues.
    5. Are High Interest Items Reaching the Market, Defining a Market, Selling more ads or more issues.

    For Them (The Reader/Potential Clients and Customers)

    1. Shows Them a New Way or Better Way to do Something (Faster, Less Risk, More Dollars, Quicker Turn Around, Better Approvals.)
    2. Demonstrates Business Success that Makes them

    Boost Your Job Search Effectiveness - Fast!
    Has a state of exhaustion overcome your good intentions to stay focused on a job search? At a recent networking seminar for unemployed executives, several volunteered that they had been unemployed for months. Many were burned out, burned up and just plain tired. If that sounds like you, now is the time to re-examine their job search strategy and kick it up a few notches! Imagine a tired long-distance r

    8. Cements your Relationship with another firm (s), Promotes Relationships that will bring you business.
    9. Provides a compelling reason for customers or clients to want to contact you.
    10. Gives potential clients and customers a way to easily find you and contact you.
    11. Becomes a Marketing Piece to promote your firm (Direct Mail, Website, Newsletter.)

    For Them (The Magazine, Trade or Newspaper)

    1. Delivers Fresh News that makes Readers Turn to Them First.
    2. Great Project or Idea of its Type. It Catches the Attention of those Wanting News.
    3. Entices Revenue Sources for Regional Issues, Special Issues, Awards Issues, Project Success issues.
    4. Generates ad revenue from those Associated with you, or from those wanting to reach the Readers in similar issues.
    5. Are High Interest Items Reaching the Market, Defining a Market, Selling more ads or more issues.

    For Them (The Reader/Potential Clients and Customers)

    1. Shows Them a New Way or Better Way to do Something (Faster, Less Risk, More Dollars, Quicker Turn Around, Better Approvals.)
    2. Demonstrates Business Success that Makes them

    How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
    In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.Here's how it all began…One day, I notice

    3. Entices Revenue Sources for Regional Issues, Special Issues, Awards Issues, Project Success issues.
    4. Generates ad revenue from those Associated with you, or from those wanting to reach the Readers in similar issues.
    5. Are High Interest Items Reaching the Market, Defining a Market, Selling more ads or more issues.

    For Them (The Reader/Potential Clients and Customers)

    1. Shows Them a New Way or Better Way to do Something (Faster, Less Risk, More Dollars, Quicker Turn Around, Better Approvals.)
    2. Demonstrates Business Success that Makes them Want to Know You.
    3. Shows Project Success that makes You Become the Expert, Makes them Want to Contact You or Send the Article to One of Their Contacts.

    With this in mind, review each item according to the checklist of three’s – is it newsworthy for me, for the publication and for the readers?

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