Below I list some ideas to help you run creative Public Relations campaigns. Better get those phone lines ready - your business is about to get some attention!

Clearly the following ideas must be adapted to your type of business, your strategy, your clients, and the available media and journalists, but they should provide you with a general direction you may follow:

1. Turn a part of your business into a unique community meeting place:
• Getting people to come to your business is obviously the first step on the road to making them your costumers. If your business is off the beaten track, or if there's a lot of c
  The Home Field Advantage
  Here’s the Scenario for Economic Development Strategy After a six-month national search, your firm has developed a short list of three highly competitive sites for your client’s new manufacturing facility. You’ve had helicopter tours of Greenfield sites and met with local government and economic development officials. You’ve gathered information on available workforce, historic weather patterns and school systems. You
  blic Relations can be a cheap or even free alternative to regular marketing and advertising efforts, sometimes producing even better results (since news items are considered more trustworthy than advertising).

  Below I list some ideas to help you run creative Public Relations campaigns. Better get those phone lines ready - your business is about to get some attention!

  Clearly the following ideas must be adapted to your type of business, your strategy, your clients, and the available media and journalists, but they should provide you with a general direction you may follow:

  1. Turn a part of your business into a unique community meeting place:
  • Getting people to come to your business is obviously the first step on the road to making them your costumers. If your business is off the beaten track, or if there's a lot of
    On Becoming an Effective and Enduring CEO
    “Oh yeah, I definitely feel out of my depth at times. But I think that if you don’t occasionally feel out of your depth you’re either not growing anymore, or you’re kidding yourself, or you’re not pushing the organization hard enough.” Comment in Unlimited from Grainne Troute - CEO McDonalds. Grainne has an HR background.Potential CEO’s come from a much wider range of business disciplines than even five years ago and pe
    I list some ideas to help you run creative Public Relations campaigns. Better get those phone lines ready - your business is about to get some attention!

    Clearly the following ideas must be adapted to your type of business, your strategy, your clients, and the available media and journalists, but they should provide you with a general direction you may follow:

    1. Turn a part of your business into a unique community meeting place:
    • Getting people to come to your business is obviously the first step on the road to making them your costumers. If your business is off the beaten track, or if there's a lot of
      What You Should Never Do at a Business Networking Event
      Networking events can be a source of excitement when we have an urgent professional need. Whether we are looking for a job, or eager to get new customers, we may think that by attending the event, we will quickly jumpstart our career or make that quick deal right there and then. While it not impossible that something like that might happen, it is very important to remember NOT to do the following mistakes:1. Never ask for
      usiness, your strategy, your clients, and the available media and journalists, but they should provide you with a general direction you may follow:
      1. Turn a part of your business into a unique community meeting place:
      • Getting people to come to your business is obviously the first step on the road to making them your costumers. If your business is off the beaten track, or if there's a lot of
        A Tale of Two Restaurants
        Scene 1. A quick-serve restaurant, Anywhere, USA. Cashier (no eye contact with guest): For here or to go? Guest: Here. I’ll have a Burger Deal #1. [Wow. What a nice greeting.] Cashier: Okay. What kind of drink? Guest: Diet cola. [Why don’t they just let me do this myself? The cashier isn’t doing anything but pressing buttons.] Cashier: Want dessert? Guest: No thanks. [I don’t even know what they serv
        ity meeting place:
      • Getting people to come to your business is obviously the first step on the road to making them your costumers. If your business is off the beaten track, or if there's a lot of competition in the area, you can start getting people to visit your business by providing them with a special meeting place.
      • You need to choose a theme for the meeting place which fulfills the following criteria:
      • Provides an interesting activity to members of your community (such as a mini-museum, a lecture, some fun game).
      • Is more likely to be a "Hot" news item - something that has never been done before in that area, and that deals with an issue of concern to the majority of the community.
      • Is related to your business service, strategy and reputation as much as possible (if you are selling natural food additives, for example, a meeting place related to environmental perservation).
      • Organizing all this does not necessarily require high costs. You may find ways to keep this cost