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Hub You - Living In A Disruptive Age-Public Relations In A Rapidly Changing Era (The India Story)
I am on my way to the quarterly status update with my Sales Manager. The last quarter has been terribly bad. We reached nowhere near the Sales target. Naturally, I am moving ahead with a great resistance and a palpitation rate of the highest order. I have no idea of what will turn out for me in the meeting.Fifteen minutes later, I come out of the room. There is a sigh of relief on my face; a similar _expression can be seen on my Sales Manager's face. As soon as I come to my cubicle - out of my Sales Manager's sight, this "sigh of relief" explodes into an _expression of joy - I DID IT, AND I DID IT AGAIN !!!I could convince him easily about why the sales couldn't happen this time, why I had
Those who chose PR as their career are already reaping the benefits of their choice – though the rapid growth of the industry has another effect which is not entirely productive or harmonious with growth; it has created an enormous demand for good quality personnel. This demand-supply gap is stretching servicing new busines
So many new, college freshman find themselves in an awkward position…choosing a major. These barely 19 year-old kids are asked to make a decision about what they want to do for the rest of their lives. Naturally some squander away the time undecided while others plow through some technical field without any real understanding of what career awaits them. The fact is that only one out of five students will actually continue in the field that they chose to study in college. Most students choose a major based on the amount of money they think they can make or the popularity of a particular degree plan. Their interests and passions usually take a back seat to the idea of money and popularity. But what else ca
This era has also seen a resurgence of some old business concepts like public relations which have reinvented themselves and have taken a prominent central stage in all other businesses. Till some years ago, it was rare to find someone who understood public relations, and today while many understand it, not everyone who does uses public relations to do what it is meant to do, viz to build brands. Reputation is the most basic building block of brand image, and public relations is arguably one of the most reliable tools of reputation building, making it indispensable to brand building in the current disruptive era.
For practitioners of PR in India, 2006 will be considered a watershed. It is the year when public relations shifted gear into overdrive and, as a result, also became more visible. Stealing some limelight from their older cousin advertising, PR professionals must surely be smirking with glee in knowledge that their moment has come and it is now their time for a place in the sun.
Those who chose PR as their career are already reaping the benefits of their choice – though the rapid growth of the industry has another effect which is not entirely productive or harmonious with growth; it has created an enormous demand for good quality personnel. This demand-supply gap is stretching servicing new business
Are you planning to start your own internet business? Have you seen all those fancy sales pages that promises you millions for nothing and life for free and decided to jump on the wagon? Great! But did you know that close to 95% of all internet entrepreneurs fail? Did you know that only a very few people on the internet actually makes more than 500$ a month and that only a fraction of all internet marketers are able to make their living online and even fewer make a six figure income?If this doesn’t scare you off you must be a tough one – and you have to be tough to make it online. Not tough in a “mean” way but you really need to have the dedication it takes to keep on going, even in times when you
For practitioners of PR in India, 2006 will be considered a watershed. It is the year when public relations shifted gear into overdrive and, as a result, also became more visible. Stealing some limelight from their older cousin advertising, PR professionals must surely be smirking with glee in knowledge that their moment has come and it is now their time for a place in the sun.
Those who chose PR as their career are already reaping the benefits of their choice – though the rapid growth of the industry has another effect which is not entirely productive or harmonious with growth; it has created an enormous demand for good quality personnel. This demand-supply gap is stretching servicing new busines
Many companies came out of crisis and yet got back into trouble again. Why is it that these companies which have managed to ride out of the 'intensive care unit' fall back into trouble again? We also see such problems with patients in that they are cured of "heart disease" and "lung ailments" and subsequently went back to the old bad habits of stressful living and smoking. These companies and individuals did not continue to nurse themselves to good health through long term recovery and strengthening programs of their bodies and spirit.Once a company has come out of the ‘intensive care’ stage, it is of paramount importance that it can continue to nurse itself to health. The pace of recovery and
For practitioners of PR in India, 2006 will be considered a watershed. It is the year when public relations shifted gear into overdrive and, as a result, also became more visible. Stealing some limelight from their older cousin advertising, PR professionals must surely be smirking with glee in knowledge that their moment has come and it is now their time for a place in the sun.
Those who chose PR as their career are already reaping the benefits of their choice – though the rapid growth of the industry has another effect which is not entirely productive or harmonious with growth; it has created an enormous demand for good quality personnel. This demand-supply gap is stretching servicing new busines
It is a fact that finding a job nowadays is very hard. With hundreds or even thousands of other people looking for a decent job, you will definitely have difficulty getting a job. This is why many people recommend using resume distribution services.First off, a resume distribution services will require you to pay a fee to send your resume to hundreds or even thousands of potential employers. The idea of resume distribution is that they put your resume in front of many people who are seeking the same job as you. This means no more waiting in a long line just to get an interview for a particular job. This is because the resume distribution services will ensure that you will be one of the first peopl
Those who chose PR as their career are already reaping the benefits of their choice – though the rapid growth of the industry has another effect which is not entirely productive or harmonious with growth; it has created an enormous demand for good quality personnel. This demand-supply gap is stretching servicing new busines
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you. As a customer, Electronic display boards allow you to check your order and provide you the peace of mind that you are getting what you pay for.At airports, electronic display boards assist airports in providing you a constant update on flight information. Many banks of today post outdoor electronic displays to provide friendly information to the community. From community reminders, to time and weather info
Those who chose PR as their career are already reaping the benefits of their choice – though the rapid growth of the industry has another effect which is not entirely productive or harmonious with growth; it has created an enormous demand for good quality personnel. This demand-supply gap is stretching servicing new businesses to the limits, and it is no longer unthinkable for a professional in this field to be offered double the salary for a change of jobs. Just about everyone, the placement consultants, the professionals and the PR companies are hearing pleasant music from the ringing of the money tills.
The growth of this sector is also evident from the sudden globalization of the business. Almost every global giant in public relations has already set up shop in India or is actively considering it. In fact, India will be a defining part of the growth strategies of even the big five agencies. Consolidation is another strong indicator. Like the advertising deals in the 80s, there is a fervent race for international PR agencies to consolidate their position in India. Signs of takeovers, mergers and acquisitions are already very visible. I personally know of at least 5 to 6 of India’s high growth agencies (including ourselves) who are evaluating potential alliances. The knocks on the door just don’t seem to stop!
Two questions crop up pretty quick after reading the above. One, where’s this business coming from? And secondly, will this last?
One of the critical and seemingly contradictory factors responsible for this sudden spurt in growth is the fact that due to an increasing tendency of merging differenti
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