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Hub You - Media Training Tips for the Novice: A Guide for Those New to the Media Spotlight
It might seem funny for me as a wholesaler to give you tips on negotiating.After all you might end up calling my wholesale business one day and using these negotiating tips on me!But that concern aside, I do believe that the more knowledge there is in the wholesale business, the more all its participants will gain.Before I offer you my negotiating tips I want you to understand my position as a wholesaler.I buy products in large quantities. Quantities can range from a thousand units to an entire container load. Since I w
No Spin: Don’t lie to a reporter. Ever. It doesn’t mean you have to tell all, explain all and
This article relates to the Recognition competency, commonly evaluated in employee satisfaction surveys. It tells the story of how one company found the right recognition program by paying attention to employee feedback. This competency also explores what type of behavior is appreciated and rewarded within your organization. Studies show that employees who receive regular recognition and praise are more likely to increase their individual productivity levels, increase engagement with their colleagues, and stay longer at the organization. Evaluatin
For many who’ve never interacted with the media, fear of the media usually stems from a feeling of lack of control in the process, and concern over the reporter’s motives in doing the interview. Will I be able to answer the reporter’s questions? How will I know the reporter won’t make me look bad?
Reporters of course, understand many of their interview subjects will react this way, and good ones will do what they can to put their interviewees at ease. Reporters though have a tendency to believe people’s fears about the media are for the most part, groundless. As a media trainer and former reporter, I know it’s not that simple. Facts often don’t speak for themselves and interview subjects can indeed look foolish, inept or worse, even if that wasn’t the reporter’s aim.
The goal of media training is to teach you how to serve both reporters’ goals and your own, truthfully, factually, and with confidence. Media training is designed first and foremost to allow interview subjects to understand how to exercise the control they often don’t even know they have over the process.
The first thing for the novice interviewee to understand is that he or she is in far greater danger from a reporter who doesn’t get it, than from a reporter who is out to get you. The vast majority of reporters want to get the story right. If they work for a mainstream news organization, there are standards they must meet and higher ups to hold them accountable to those standards. That’s not to say reporters don’t sometimes get it wrong. It means if they’re a professional, they have a stake in getting it right and value their reputations. That means you need to concentrate on telling them what they need to know to get it right. I firmly believe that it’s always in people’s best interests to engage the media rather than shun them. Here are some basic rules for media interviews for you to keep in mind:
No Spin: Don’t lie to a reporter. Ever. It doesn’t mean you have to tell all, explain all and
Starting a new business is difficult. Customers don't typically come calling on you right away. Everyone starts somewhere and not all of your first clients will be long term, sweet spot clients.Starting a new business means you don't have your business foundation completed yet. At first you need to get clients - any clients. These are called stepping-stone clients. They are what will bring in your early revenue. You also need to start acquiring positive business testimonials. Again, you need steppingstone clients for this.Six mon
Reporters of course, understand many of their interview subjects will react this way, and good ones will do what they can to put their interviewees at ease. Reporters though have a tendency to believe people’s fears about the media are for the most part, groundless. As a media trainer and former reporter, I know it’s not that simple. Facts often don’t speak for themselves and interview subjects can indeed look foolish, inept or worse, even if that wasn’t the reporter’s aim.
The goal of media training is to teach you how to serve both reporters’ goals and your own, truthfully, factually, and with confidence. Media training is designed first and foremost to allow interview subjects to understand how to exercise the control they often don’t even know they have over the process.
The first thing for the novice interviewee to understand is that he or she is in far greater danger from a reporter who doesn’t get it, than from a reporter who is out to get you. The vast majority of reporters want to get the story right. If they work for a mainstream news organization, there are standards they must meet and higher ups to hold them accountable to those standards. That’s not to say reporters don’t sometimes get it wrong. It means if they’re a professional, they have a stake in getting it right and value their reputations. That means you need to concentrate on telling them what they need to know to get it right. I firmly believe that it’s always in people’s best interests to engage the media rather than shun them. Here are some basic rules for media interviews for you to keep in mind:
No Spin: Don’t lie to a reporter. Ever. It doesn’t mean you have to tell all, explain all and
When the children grow up, parents will have to learn to let them leave the security of their homes in order to pursue their dreams of studies, careers and marriage. Companies too have to learn to part with their businesses at the appropriate time. Some need to close down, while others sold away or be broken up. Usually, this is a difficult decision as the company does suffer from empty nest syndrome too, similar to doting parents when their children depart from their homes.Divestment, demerger or break-up is taking place all the
The goal of media training is to teach you how to serve both reporters’ goals and your own, truthfully, factually, and with confidence. Media training is designed first and foremost to allow interview subjects to understand how to exercise the control they often don’t even know they have over the process.
The first thing for the novice interviewee to understand is that he or she is in far greater danger from a reporter who doesn’t get it, than from a reporter who is out to get you. The vast majority of reporters want to get the story right. If they work for a mainstream news organization, there are standards they must meet and higher ups to hold them accountable to those standards. That’s not to say reporters don’t sometimes get it wrong. It means if they’re a professional, they have a stake in getting it right and value their reputations. That means you need to concentrate on telling them what they need to know to get it right. I firmly believe that it’s always in people’s best interests to engage the media rather than shun them. Here are some basic rules for media interviews for you to keep in mind:
No Spin: Don’t lie to a reporter. Ever. It doesn’t mean you have to tell all, explain all and
It is a common misconception that advertising your small business will cost an enormous amount of money. The cost deters a lot of small home-based businesses from advertising. This leads to slower growth, as not many customers are aware of the enterprise. Keep a small budget and spend it wisely on some low-cost advertising methods.Low cost advertising: • Word of mouth - A good product and a happy customer is your best bet for informing others of your business and contact number. • Business cards - Get some attractive business card
No Spin: Don’t lie to a reporter. Ever. It doesn’t mean you have to tell all, explain all and
It is important to know in business where money is coming in and where it is going out. As such, accounting is one of the most vital processes in any business. It is even more important than developing products and selling. The management of the flow of revenues and expenditures is what ultimately makes a business fail or succeed.Accounting is simply called the language of business. The requirements of every business may vary, but the general requirements of a business like collecting, classifying, reporting and analyzing of financial data
No Spin: Don’t lie to a reporter. Ever. It doesn’t mean you have to tell all, explain all and reveal all. It means you need to maintain your credibility at all times by making sure the veracity of what you say can be counted on. It also has the advantage of reducing the need to correct statements later.
Preparation is key: Reporters are looking to tell a story others can relate to or at least find a connection with. Think beforehand about the main points you want to make with a reporter and how you want to get those points across. This is called messaging and it’s a vital part of any interaction with a reporter.
Think about why you’re being interviewed: You are probably not speaking with a reporter just to provide them with raw data. More likely, you’re there to provide some kind of perspective. Concentrate then on the bigger picture regarding the issue or the event; as an expert, an observer or a participant.
Less is more: Speaking to reporters requires getting to the bottom line as quickly, and as quotably, as you can. Deliver the supportive data, facts and backup information after you’re sure you’ve delivered your message. Try to make your message as accessible as you can to the greatest number of people (no jargon, slang, or “inside language”) and if you tell a story, make sure it’s a succinct one that makes the point you really want to make.
Practice, practice, and practice: It takes a while to get comfortable with developing messages, reducing them to a few well-spoken statements, and staying on message through questions. The more you do it, the better you will get. No matter which reporters you speak to, trade, local, regional or national, print or broadcast, follow the same process of knowing who you are speaking to, for what reason, and determining what you want to say.
Media intervi
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