up some gear or supplies while they were there. And that, of course, not only provided a boost in sales for that day, it brought in new customers and generated lots of “word of mouth” advertising for them.
Any business can do something like this; I don’t care if you’re a conservative lawyer or accountant. The key is to find a
Customer Support: What Does Yours Say?Whether you are talking about customer support software or you are talking about those employees that answer the phones, what does your customer support say about you? It should portray to the customer that you are dedicated to them and that yo
Issue a Press Release – An oldie, but goodie. The trick is to make sure your press release is a newsworthy event. For example, starting a new newsletter is not necessarily a newsworthy event (but it might in certain niche markets for smaller publications). Issuing a press release about a large donation you are giving, complete with relevant background story might be newsworthy. It all depends on your target audience and the publication(s). Editors pick up press releases if they think there is news for their readers. They do not care about you or your company. Your press release must be framed that way. “What’s in it for me” is very relevant here.
Create a Newsworthy Event – Here’s an idea that a local stereo and electronics store did that would qualify for a newsworthy press release:
They arranged a “superstition obstacle course” on Friday the 13th in their parking lot, complete with ladders to walk under, a roaming black cat, mirrors to break, umbrellas to open indoors, etc. They called all the local radio stations and invited their morning personalities to come down and take the obstacle course challenge. One radio station took them up on their offer, and broadcast live from the event. The result was that tons of people came down to their store to watch and take part. And of course pick up some gear or supplies while they were there. And that, of course, not only provided a boost in sales for that day, it brought in new customers and generated lots of “word of mouth” advertising for them.Any business can do something like this; I don’t care if you’re a conservative lawyer or accountant. The key is to find a t
Plastic Fundraising Cards: Powerful and ProfitablePlastic fundraising cards are proving to be very effective with many different types of businesses and organizations. These wallet-sized wonders are being created as a tool to raise money for charitable organizations, in addition to the flexibil
nt background story might be newsworthy. It all depends on your target audience and the publication(s). Editors pick up press releases if they think there is news for their readers. They do not care about you or your company. Your press release must be framed that way. “What’s in it for me” is very relevant here.
Create a Newsworthy Event – Here’s an idea that a local stereo and electronics store did that would qualify for a newsworthy press release:
They arranged a “superstition obstacle course” on Friday the 13th in their parking lot, complete with ladders to walk under, a roaming black cat, mirrors to break, umbrellas to open indoors, etc. They called all the local radio stations and invited their morning personalities to come down and take the obstacle course challenge. One radio station took them up on their offer, and broadcast live from the event. The result was that tons of people came down to their store to watch and take part. And of course pick up some gear or supplies while they were there. And that, of course, not only provided a boost in sales for that day, it brought in new customers and generated lots of “word of mouth” advertising for them.Any business can do something like this; I don’t care if you’re a conservative lawyer or accountant. The key is to find a
Teaching English in JapanWhat's the best way to go about teaching English in Japan? The good news is that there are quite a few. Some of them even offer you a free plane ticket!I'm probably biased here, but I'd say the best English teaching job in Japan is the Ja
Event – Here’s an idea that a local stereo and electronics store did that would qualify for a newsworthy press release:
They arranged a “superstition obstacle course” on Friday the 13th in their parking lot, complete with ladders to walk under, a roaming black cat, mirrors to break, umbrellas to open indoors, etc. They called all the local radio stations and invited their morning personalities to come down and take the obstacle course challenge. One radio station took them up on their offer, and broadcast live from the event. The result was that tons of people came down to their store to watch and take part. And of course pick up some gear or supplies while they were there. And that, of course, not only provided a boost in sales for that day, it brought in new customers and generated lots of “word of mouth” advertising for them.Any business can do something like this; I don’t care if you’re a conservative lawyer or accountant. The key is to find a
What's A Successful EntrepreneurDo you dream of quitting your day job? Do you feel an urge to succeed in business with just a good idea and a lot of hard work?An unstable economy and rising costs makes most of us too nervous to consider such a radical move. Being a succ
hey called all the local radio stations and invited their morning personalities to come down and take the obstacle course challenge.
One radio station took them up on their offer, and broadcast live from the event. The result was that tons of people came down to their store to watch and take part. And of course pick up some gear or supplies while they were there. And that, of course, not only provided a boost in sales for that day, it brought in new customers and generated lots of “word of mouth” advertising for them.Any business can do something like this; I don’t care if you’re a conservative lawyer or accountant. The key is to find a
Unemployed? Tips To Go From Being Unemployed To EmployedBeing unemployed is certainly a setback to your career but it isn’t something you can’t handle successfully.I've been laid off twice in my career so I know the feeling of getting the rug pulled out from underneath you when you become unem
up some gear or supplies while they were there. And that, of course, not only provided a boost in sales for that day, it brought in new customers and generated lots of “word of mouth” advertising for them.
Any business can do something like this; I don’t care if you’re a conservative lawyer or accountant. The key is to find a theme and run with it. There’s no reason why a jeweler or restaurant couldn’t do something like that for Valentine’s Day. Or a local Irish pub could do for St. Patrick’s Day. Or any retail outlet for Christmas. The list goes on and on.
to be continued....
Copywriting is a manner of promoting products, services, ideas or even personalities to the public through the use of words. A good copy has a textual style and content that can effectively sway people's opinions about the object that the copy is intended for. You might not realize the fact that professional copywriting has been around for a long time influencing how society thinks and affecting human lives in more ways than one.
The interviewer will tell you exactly how to win the job (and whether you should accept it). It's just a matter of your asking the right questions.
Most of us have known a few LOSERS in our career. Problems
surface and we face challenges. Who are the ones we call
losers? Where did they come from? How did we end up with
them on our payroll? Who hired them?
