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Hub You - The 21 Storylines Even The Most Cynical Media Will Love (part three)
What is outsourcing?The idea of taking internal company functions and paying an outside firm to handle them is what is known as Outsourcing. Outsourcing is done to save capital, perk up quality, or free company resources for other activities. It was first taken place in the data-processing industry and now spread to telemarketing and call centers areas as well. Outsourcing is the sign of the future.The word outsourcing is frequent
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope
There are hundreds of possible ways to make extra cash online. You are not going to instantly be able to quit your job or even live off of these methods, unless you work incredibly hard, but you will be able to put some extra cash in your pocket right from the very beginning. After a great deal of trial and error you will start to earn more and more. It will begin with your first $20 day then with a little extra tweaking you will bump it up to $50 and
If your engagement with the media were a boat, what boat would you use to float your ideas?
Stories help build brands. Especially in a low trust world, so your stories must be both authentic and engaging.
Most brands don't rely on just one storyline. They use several depending on the audience they are trying to reach.
Here are the third (and final) seven of what I call The 21 Storylines Even The Most Cynical Media Will Love:
15. The Pure Archetype
"An archetype is a generic, idealized model of a person, object or concept from which similar instances are derived, copied, patterned or emulated. In psychology, an archetype is a model of a person, personality or behavior." (Source Wikipedia)
A selection of common archetypes from Wikipedia include:
"Superman (the Omnipotent) e.g. The Joker, Iago, Superman himself The Hero, e.g. Siegfried, Batman, Beowulf, Doc Savage, Luke Skywalker and The Matrix's Neo. The Great Mother, either good or terrible, e.g. Devi (MahaDevi), the Great Goddess, Glinda the Good Witch of the North The Wise Old Man, e.g. Merlin, Obi-Wan Kenobi, Gandalf, Albus Dumbledore, Mazer Rackham and Mr. Miyagi The Trickster or Ape, e.g. Reynard, Robin Goodfellow, Br'er Rabbit, Bart Simpson, Bugs Bunny, Ferris Bueller, and Loki The Puer Aeternus (Latin for "eternal boy"), e.g. Peter Pan."
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope y
Client testimonials are one of the most powerful marketing tools coaches can use. Did you know that they can help you attract new clients, increase customer confidence and generate a positive “buzz” about you and your services? (Actually, those are just a few of their marketing uses.)Human nature gives testimonials such power because we love discovering what one person thinks of another – even when it’s positive! It’s the same dynamic that ma
A selection of common archetypes from Wikipedia include:
"Superman (the Omnipotent) e.g. The Joker, Iago, Superman himself The Hero, e.g. Siegfried, Batman, Beowulf, Doc Savage, Luke Skywalker and The Matrix's Neo. The Great Mother, either good or terrible, e.g. Devi (MahaDevi), the Great Goddess, Glinda the Good Witch of the North The Wise Old Man, e.g. Merlin, Obi-Wan Kenobi, Gandalf, Albus Dumbledore, Mazer Rackham and Mr. Miyagi The Trickster or Ape, e.g. Reynard, Robin Goodfellow, Br'er Rabbit, Bart Simpson, Bugs Bunny, Ferris Bueller, and Loki The Puer Aeternus (Latin for "eternal boy"), e.g. Peter Pan."
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope
Launch into a Personal and Financial Rewarding CareerIf you are considering building a career in the medical field as a LVN (Licensed Vocational Nurse) or LPN (Licensed Practical Nurse), you are definitely on the right track! A career as a LVN or LPN offers a lot of advantages and satisfactions on multiple levels: apart from being a noble and morally rewarding career, it also brings major financial benefits, ensuring a financially stable future
The media love to attach archetypes to people and present them to audiences in a certain way that matches these archetypes.
From Terminator to Conan The Barbarian to champion bodybuilder, Arnold Schwarzenegger has always been the warrior archetype.
16. Revenge
Revenge is a strong motivator. The media love the inherent conflict in the revenge story. Sir Richard Branson of Virgin fame is my favourite revenge case study.
He took on the record companies, airlines, banks and now superannuation and fuel companies and won.
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope
I was chatting with a couple of friends, all of us are either copy writers or graphic designers…or both….in the advertising industry, so, naturally, our conversations leaned towards the topic. This one particular friend who works in an American advertising firm is now an Art Director, so, needless to say, he considers himself a notch higher than us mere freelancers and employees. After all, he is the one person who decides on the direction of a whole
17. Needs To Prove Something
Proving you are up to a challenge is another strong motivator. Again the media love the inherent conflict in this story angle. Anita Roddick of the Body Shop fame is my favourite case study.
18. Risks All
Risking everything is full of conflict as futures sit on a knife edge. The gambler in all of us appeals to the human side of the media and audiences.
Everyone can relate to risk. Rupert Murdoch, Donald Trump are two stand outs in terms of risking all for a goal and winning.
19. Pawn In A Game
Was Tom Cruise pushed or has he really lost his movie star appeal after getting sacked by movie studio Paramount? Who knows? He is just a pawn in the movie making game and his future is controlled by others.
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope
Stories sell. Stories reach us in a deep and memorable way that sales pitches do not.What is the story of your business? Sometimes, part of the story is about you, the business owner. Sometimes, the story is built around the owner’s passion to right a wrong. If you don’t think your business has a story to tell, here are five ways to uncover your Real Story:#1: The owner’s story: Some types of stories reach very deep into the Ameri
The media love it when someone's fate is controlled by others. The Bali Nine drug couriers are another Australian example.
20. Outrageous Behaviour
Paris Hilton sets the benchmark in this category.
21. Tumbling From The Top
Martha Stewart, Michael Jackson, and Enron are US standouts. Henry Kay, AWB Limited, HIH and One Tel are classic case studies in Australia of how the media loves this storyline.
Note it is a negative one and best avoided.
I hope you have enjoyed the 21 storylines and can find several that match your marketing and communication goals.
(Source: Adapted from High Visibility Irving Rein, Philip Kotler et al (2006), 3rd Edition, McGraw-Hill, New York, pages 128 - 130).
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