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Hub You - Unforgettable First Impressions Part 1: Discover the CPI
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand—or have its famous brand but no facilities—which would you choose? It’s not a trick question. But it demonstrates the power of the brand. Walk into any bank and say “hi I’m Coca Cola, how about a loan”!Let me ask another way. If you could have all the products or services your company produces, but not its name and brand, are you confident they would sell? The truth is, people don’t only buy products and services. They buy promises and reputations—what brands represent.I’m the Brand Identity Guru. I’ve spent most of my professional life helping companies tap into the stre
Once after giving a speech, a member of the audience approached me and introduced herself as Hannah. To find out if it was a palindrome, I asked her about the spelling. When she handed me her card, immediately her name struck a chord in me.
One of my favorite books as a child was called “Hannah Is a Palindrome.” This book was about a young girl in third grade named Hannah. One day her classmates started to make fun of her because the teacher told the class that “Hannah was a palindrome.”
“Ha ha! Hannah is a palindrome, Hannah is a palindrome! Nah, nah, n-na nya!”
But when the teacher explained to her students that “palindrome” meant a word that could be spelled forward and backwards, a long “ooooh” came over the students. After that, everyone loved Hannah and a
If you are in the business of moving stock, where you are a supplier, or if you need some innovative moving storage crate, consider using the services of a reputable company where you can hire or rent crates to make your move or logistics easier, safer and efficient. The days of using cardboard boxes and straw are gone, now you can arrange to have crates or containers to move your stock, house and home. Renting or hiring your crates makes moving and transporting almost any item easier. You can find professional services which can provide customized rental transportation and packaging solution that is tailor made to suit your individual or business needs.So if you find yourself in a situatio
The 6 Essential Elements for Flawless First Impressions are part of Scott Ginsberg's the UNFORGETTABLE! Audio System.
Let Me Ask Ya This
Several months ago my friend Mitch and I were introduced to a small group of people through which we had a mutual friend. I wanted to be sure our conversation was engaging, so I offered one of my favorite questions to ask new people:
"What's your favorite cereal?"
As usual, Mitch and I got a mild chuckle from the group, but eventually everyone contributed. We then talked for twenty minutes about cereal, in-box prizes and various childhood memories related to breakfast foods. What a great conversation!
At the end of the night, Mitch and I said goodbye to our new friends. On the way out, they actually thanked us for our interesting conversation about cereal!
Fast forward...
A few weeks later I ran into Anne, one of the girls from the table I met that night. She jumped out of her seat and gave me a hearty greeting!
"Hey nice to see you again Scott! My friends and I still talk about how enjoyable our cereal conversation was with you and Mitch. We'll never forget that!"
This reveals the first key to Locating the CPI: asking engaging, open ended questions. In other words, questions that don't elicit a yes or no answer or a monosyllabic conversation killer like “F.I.N.E” or “ehh.”
When you meet someone for the first time, pose questions that begin with “What’s your favorite…?” “How long have you been…?” and “How did you get started…?” Questions like these build rapport, spark creativity and invite people to share experiences and preferences. What’s more, they show interest in people’s opinions and insights.
TIP #1: What people LIKE is just as important as what they ARE LIKE.
Blank Blank Blank
Another way to Locate the CPI is with compliments. If you want to be unforgettable in your first impressions, giving a compliment – and doing so effectively – is a fail safe method. Now, I’m not talking about cheap flattery. There is a right and wrong way to do this.
If someone came up to you and said, “Hey, uh…you’re cute!” or “You smell good,” would you feel flattered? Would you feel like they took an interest in you? Probably not. Stuff like this just shows that someone is looking for an easy out, or an easy in.
But there’s a way to structure a compliment that’s simple and effective. I like to call it “The Blank Blank Blank Theory.” Compliments have to be specific or else they don’t sound heartfelt. So, according to the formula, you say:
I (blank) your (blank) because (blank). For example: “ I like that watch – it’s very classy. Where’d you get it?”
(Notice I added an open ended question at the end of the compliment.)
Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.
TIP #2: It’s all about going from HOW are you to WHO are you.
The Sweetest Sound
The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.
Have you ever had a conversation that begun about someone’s name, but continued about their name for a few minutes? It’s great when this happens! And you can be certain the other person is enjoying the conversation because it’s all about them. So the CPI is: them!
Once after giving a speech, a member of the audience approached me and introduced herself as Hannah. To find out if it was a palindrome, I asked her about the spelling. When she handed me her card, immediately her name struck a chord in me.
One of my favorite books as a child was called “Hannah Is a Palindrome.” This book was about a young girl in third grade named Hannah. One day her classmates started to make fun of her because the teacher told the class that “Hannah was a palindrome.”
“Ha ha! Hannah is a palindrome, Hannah is a palindrome! Nah, nah, n-na nya!”
But when the teacher explained to her students that “palindrome” meant a word that could be spelled forward and backwards, a long “ooooh” came over the students. After that, everyone loved Hannah and a
This article is part two in a three part series on naming. The previous article in this series contained advice on how to select a naming firm and today’s article will cover the elements that go into creating a great name.Contrary to popular belief all of the great names have not already been taken. So, what are the components of a great name? While the answer varies a bit from industry to industry the following rules of thumb should be kept in mind:1. Keep it short: Short names are more memorable, easier to design around, more suitable for domain names and e-mail extensions and possess a number of other advantages when contrasted with longer names. Another by-product of a short name
Fast forward...
A few weeks later I ran into Anne, one of the girls from the table I met that night. She jumped out of her seat and gave me a hearty greeting!
"Hey nice to see you again Scott! My friends and I still talk about how enjoyable our cereal conversation was with you and Mitch. We'll never forget that!"
This reveals the first key to Locating the CPI: asking engaging, open ended questions. In other words, questions that don't elicit a yes or no answer or a monosyllabic conversation killer like “F.I.N.E” or “ehh.”
When you meet someone for the first time, pose questions that begin with “What’s your favorite…?” “How long have you been…?” and “How did you get started…?” Questions like these build rapport, spark creativity and invite people to share experiences and preferences. What’s more, they show interest in people’s opinions and insights.
TIP #1: What people LIKE is just as important as what they ARE LIKE.
Blank Blank Blank
Another way to Locate the CPI is with compliments. If you want to be unforgettable in your first impressions, giving a compliment – and doing so effectively – is a fail safe method. Now, I’m not talking about cheap flattery. There is a right and wrong way to do this.
If someone came up to you and said, “Hey, uh…you’re cute!” or “You smell good,” would you feel flattered? Would you feel like they took an interest in you? Probably not. Stuff like this just shows that someone is looking for an easy out, or an easy in.
But there’s a way to structure a compliment that’s simple and effective. I like to call it “The Blank Blank Blank Theory.” Compliments have to be specific or else they don’t sound heartfelt. So, according to the formula, you say:
I (blank) your (blank) because (blank). For example: “ I like that watch – it’s very classy. Where’d you get it?”
(Notice I added an open ended question at the end of the compliment.)
Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.
TIP #2: It’s all about going from HOW are you to WHO are you.
The Sweetest Sound
The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.
Have you ever had a conversation that begun about someone’s name, but continued about their name for a few minutes? It’s great when this happens! And you can be certain the other person is enjoying the conversation because it’s all about them. So the CPI is: them!
Once after giving a speech, a member of the audience approached me and introduced herself as Hannah. To find out if it was a palindrome, I asked her about the spelling. When she handed me her card, immediately her name struck a chord in me.
One of my favorite books as a child was called “Hannah Is a Palindrome.” This book was about a young girl in third grade named Hannah. One day her classmates started to make fun of her because the teacher told the class that “Hannah was a palindrome.”
“Ha ha! Hannah is a palindrome, Hannah is a palindrome! Nah, nah, n-na nya!”
But when the teacher explained to her students that “palindrome” meant a word that could be spelled forward and backwards, a long “ooooh” came over the students. After that, everyone loved Hannah and a
Moms… turn your passions into profits.* Do you have a dream or a passion you’ve put on hold, slowly simmering away on your back burner?* Do you want the best of both worlds, be at home with the kids and run a profitable business contributing income to the household?Not long ago I was in your shoes. I retired from teaching to commit to the most important full-time job of all, being a mom, but I’ve always had an entrepreneurial spirit in me waiting to explode out. The time was right and I launched an online business, enabling me to stay home with my two children.When women become moms, their passions, creativity and talent don’t disappear; they just get placed on hold fo
TIP #1: What people LIKE is just as important as what they ARE LIKE.
Blank Blank Blank
Another way to Locate the CPI is with compliments. If you want to be unforgettable in your first impressions, giving a compliment – and doing so effectively – is a fail safe method. Now, I’m not talking about cheap flattery. There is a right and wrong way to do this.
If someone came up to you and said, “Hey, uh…you’re cute!” or “You smell good,” would you feel flattered? Would you feel like they took an interest in you? Probably not. Stuff like this just shows that someone is looking for an easy out, or an easy in.
But there’s a way to structure a compliment that’s simple and effective. I like to call it “The Blank Blank Blank Theory.” Compliments have to be specific or else they don’t sound heartfelt. So, according to the formula, you say:
I (blank) your (blank) because (blank). For example: “ I like that watch – it’s very classy. Where’d you get it?”
(Notice I added an open ended question at the end of the compliment.)
Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.
TIP #2: It’s all about going from HOW are you to WHO are you.
The Sweetest Sound
The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.
Have you ever had a conversation that begun about someone’s name, but continued about their name for a few minutes? It’s great when this happens! And you can be certain the other person is enjoying the conversation because it’s all about them. So the CPI is: them!
Once after giving a speech, a member of the audience approached me and introduced herself as Hannah. To find out if it was a palindrome, I asked her about the spelling. When she handed me her card, immediately her name struck a chord in me.
One of my favorite books as a child was called “Hannah Is a Palindrome.” This book was about a young girl in third grade named Hannah. One day her classmates started to make fun of her because the teacher told the class that “Hannah was a palindrome.”
“Ha ha! Hannah is a palindrome, Hannah is a palindrome! Nah, nah, n-na nya!”
But when the teacher explained to her students that “palindrome” meant a word that could be spelled forward and backwards, a long “ooooh” came over the students. After that, everyone loved Hannah and a
Call centers are becoming increasingly popular all over the world today, especially with companies now having a centralized customer service and support center. Call centers play a critical part in most modern companies, as they fulfill the need to create a strong link between a company and its customers. A call center is basically an office where inbound calls to the company are accepted and where outbound calls to customers and clients are made. Call centers are usually categorized into two types: inbound call centers and outbound call centers.An inbound call center typically supports calls received from a company’s clients and customers. In general, inbound call centers handle customer s
(Notice I added an open ended question at the end of the compliment.)
Specifically when you compliment things, asking people where they got something is a great way to get a story or some background information. How many times have you asked someone this question who answered with “When I was on vacation”? That always generates a synchronized, detailed conversation – especially if you’ve been to some of the same places they have.
TIP #2: It’s all about going from HOW are you to WHO are you.
The Sweetest Sound
The last tool that will help you Locate the CPI is an inquiry about a person’s name. In addition to the importance of identifying, amplifying and remembering a person’s name, asking about the name itself will make you UNFORGETTABLE every time.
Have you ever had a conversation that begun about someone’s name, but continued about their name for a few minutes? It’s great when this happens! And you can be certain the other person is enjoying the conversation because it’s all about them. So the CPI is: them!
Once after giving a speech, a member of the audience approached me and introduced herself as Hannah. To find out if it was a palindrome, I asked her about the spelling. When she handed me her card, immediately her name struck a chord in me.
One of my favorite books as a child was called “Hannah Is a Palindrome.” This book was about a young girl in third grade named Hannah. One day her classmates started to make fun of her because the teacher told the class that “Hannah was a palindrome.”
“Ha ha! Hannah is a palindrome, Hannah is a palindrome! Nah, nah, n-na nya!”
But when the teacher explained to her students that “palindrome” meant a word that could be spelled forward and backwards, a long “ooooh” came over the students. After that, everyone loved Hannah and a
Last year, when I was visiting my sister-in-law, I noticed at breakfast the kids were eating breakfast cereal that was packaged in a plain, no frills, plastic bag. It had a small label on it with a barcode announcing the price and name. She commented that the cereal was half the price of the brand-name cereals and just as good.Recently I visited her again and at breakfast the plastic-bag-cereal was replaced by a colorful breakfast cereal box, half the size and twice the price.“Why?” I asked.“The kids complained that their friends were eating cereals that tasted better (sugar coated) and came in different colors, with kid-oriented messages and coupons on the boxes,” she said. “
Once after giving a speech, a member of the audience approached me and introduced herself as Hannah. To find out if it was a palindrome, I asked her about the spelling. When she handed me her card, immediately her name struck a chord in me.
One of my favorite books as a child was called “Hannah Is a Palindrome.” This book was about a young girl in third grade named Hannah. One day her classmates started to make fun of her because the teacher told the class that “Hannah was a palindrome.”
“Ha ha! Hannah is a palindrome, Hannah is a palindrome! Nah, nah, n-na nya!”
But when the teacher explained to her students that “palindrome” meant a word that could be spelled forward and backwards, a long “ooooh” came over the students. After that, everyone loved Hannah and all the kids were envious of her special name.
This was the story I told to Hannah, the audience member. To my surprise, she’d read the book before! We talked all about nicknames, palindromes, children’s books and more! Simply because the conversation revolved around one thing: her name.
TIP #3: Don’t just use someone’s name – inquire about someone’s name.
How Are You Similar?
An essential element for flawless first impressions is helping other person realize how similar they are to you. You accomplish this goal by locating the CPI (common point of interest). With the combination of open ended questions, compliments and conversations that focus on them as the topic of discussion, you will be certain to be UNFORGETTABLE!
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Importance of Surrounding Yourself with the Right People
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