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Hub You - Strategic Networking: Take the Shortest Path to Success
Testimonials in Direct Mail Marketing Sales Letters - Choose the Correct One of Three for Your Needs omewhere down the line maybe you'd like to revamp your website, but that's not in the budget right now.Your direct mail sales letters must overcome three doubts if you are to make money through the mail.These three doubts are floating around in the skulls of your customers and potential customers all the time, and surface whenever they receive a direct mail pitch from you (and other businesses), asking for their business.These doubts are really questions that consumers and business buyers ask themselves as they are reading your mailer, while they are deliberating about whether they will buy from you or not. The three questions are these:1. Can I trust you?2. Do you understand my need?3. Will your product or service meet my need?In every sales letter you drop in the mail, you need to overcome these doubts or you will not close a sale. And you won’t secure the long-term loyalty of your customer.One of the best ways to overcome these three doubts is to include testimonials in your direct mail packages. A tes Your networking strategy whould be as follows: join a network of coffee fans, another network of natural foodies, a writing group, an email and/or ezine publishing group, and a web design group. Participate in each of those groups. Jump right into the conversation. You'll find that networks which coincide with your Big Plan, are appealing because members are often interested in achieving the same goals as you are. In talking with them over time, you'll develop mutually beneficial relationships that lead to new opportunities. Another perk of joining the right networks: new Ryzers and Floating Ryzers who "Ryze on by" the networks will scan the list of members, see your name, and maybe reach out to make a connection with you. That's how to be "found" by the right people. "Target" your networking, and carve a path to success and prosperity for your home-based web business. Your Friends List is Your Circle of Trust So now you're probably wondering what the heck that Friends List is for. Your Friends can be anybody you wish, but ideally they should be people you know and trust. My Honesty and Integrity in Your New Hire - and How to Identify It Do you use Ryze or LinkedIn to promote your web based business? If so, you may have noticed that everything is linked to everything else. Here's how to take the shortest path to networking success: use keywords and a targeted linking strategy.Is honesty and integrity important to you in a new hire? If so, how do you identify this in your job applicants?Zeroing in on seeming weaknesses in the resume, then asking pointed questions about them at the interview?That might work, but only if your potential employee doesn’t understand the interview “game.” With more and more job seekers either taking courses in both resume writing and interview skills, this strategy is becoming less and less likely to work. The whole focus of interview courses is how to overcome shortcomings at your interview.Perhaps you expect to hear the answer to the honesty question from your applicant’s references?You probably won’t. References are becoming more and more useless and employers become very wary as to what they say about previous employees. Unless your applicant was fired for a strongly proven dishonest act, it is highly unlikely the previous boss will give any indication of dishonesty.There a On Ryze and other major networks, connections are happening everywhere. It's like real life, but far more obvious because it's in print before your eyes. But what you may not have noticed, is that keywords are the very thing that drives your online business connections. Online networks such as Ryze have live links built into them for a reason. They're your opportunity to directly connect with people who can help you achieve your business goals. Such links enable you to "trace a path" from connection to connection. If you think about this long enough, it may occur to you that you can shorten that path to the best connections if you incorporate a linking strategy into your networking plan. How to go about this? Use keywords and "key people" who can help you get to the place in life where you want to be. Include Keywords In Your Personal Profile As you build your personal Ryze page, you'll notice that you get to add descriptive words to your profile to define who you are. You're free to use any words you want, but the idea, again, is to take the most direct route to success. So choose words, or keywords if you will, that will help you "find and be found." Let's use your location as an example. If you click right on the state where you live, you can "pivot" on the word to see a list of every Ryze member who lives in that state, too. The same goes for every other live link you get on Ryze. You are in control of these links. Now suppose you want to link up to people who share your personal hobbies and interests. Type in the words to describe your interests as they're most commonly known. Let's say you're a golfer. You can attract other golf enthusiasts with the simple keyword "golf." You can of course type in something like "putting around" but what other golfer is going to choose those exact words for his interest list? Maybe one other guy, and if you can find him then you're soulmates and should probably marry each other. Just kidding! Remember, the point of online network links is not to be original, but to make connections. If you feeling like getting creative, you can always do that on your homepage. Write fabulous copy. Include breathtaking photos. Just make sure that your links are beefed up with common keywords for prime networking opportunities. Adding Key People: Target Your Links! In much the same way that a smart advertiser pulls in his audience using keywords and highly targeted copy in every ad he writes, you should be pointing all your Ryze links to the people, groups, and opportunities that will point your business in a highly focused and profitable direction. Some Ryze members try to really work the Friends List angle. Every once in a while an aggressive Ryzer sends me a message like, "Hi Dina, I noticed you didn't say hello when you stopped by my page." And then they want to add me to their Friends list right away. First of all, I know for a fact that I never Ryzed by Joe Bagadonuts's Ryze page, and he's not going to trick me into thinking I did. So tone it down, Joe, you're coming on too strong. Second of all, I have my own theory about Ryze, and it's that adding everyone to my Friends List is going to defeat the purpose of me being there in the first place. Think about this: What if you could add every Ryze member to your Friend's List? Pretty cool, huh? You'd be royally hooked up with awesome connections! Right? No. You'd be right back where you started on Ryze. A massive pool of connections to pore through to do some decent business, and you don't know where to start. Kinda paradoxical, isn't it. The answer, of course, is to be more selective in who you link to. Hook up with those who offer services, information, support and advice that you need to grow your business. How to do this? Join networks. Joining the Right Networks Will Bring Hits to Your Page When you first join Ryze, join networks. Not necessarily a ton of networks, but the ones that will help forward your business objective along. This is how you get "hits" to your page. Why? Because online networks are simply a miniature model of the World Wide Web! You must get out there in order for people to see you, and you must communicate who you are and what you stand for... or no one will know you exist. Suppose you sell all-natural coffee, and you want to do some writing for the coffee industry as well as put out a newsletter to your email subscriber list of coffee drinkers, which you don't have yet because you only just started your business. Also, somewhere down the line maybe you'd like to revamp your website, but that's not in the budget right now. Your networking strategy whould be as follows: join a network of coffee fans, another network of natural foodies, a writing group, an email and/or ezine publishing group, and a web design group. Participate in each of those groups. Jump right into the conversation. You'll find that networks which coincide with your Big Plan, are appealing because members are often interested in achieving the same goals as you are. In talking with them over time, you'll develop mutually beneficial relationships that lead to new opportunities. Another perk of joining the right networks: new Ryzers and Floating Ryzers who "Ryze on by" the networks will scan the list of members, see your name, and maybe reach out to make a connection with you. That's how to be "found" by the right people. "Target" your networking, and carve a path to success and prosperity for your home-based web business. Your Friends List is Your Circle of Trust So now you're probably wondering what the heck that Friends List is for. Your Friends can be anybody you wish, but ideally they should be people you know and trust. My Promotional Mugs Drink the Possibilities ds to your profile to define who you are. You're free to use any words you want, but the idea, again, is to take the most direct route to success. So choose words, or keywords if you will, that will help you "find and be found."If you are looking for a product to promote your business, consider promotional mugs. There is an endless possibility, with many different styles and designs to choose from. Mugs can bring in new customers, and help you keep your current ones. Promotional mugs are a great way to reward your customers. It says I appreciate and value you. There are many ways to give the mugs away, depending on what or who you are trying to attract, and why.If you sell a product, and would like to sell more, you can give away a promotional mug as an incentive. You can give the mug away with every five products purchased, or after a certain amount of money is spent. Depending on the product you sell, you can even use the mug as a carrier to give away free products. You can also put more promotional items in the mugs, like pens or key rings.You can use promotional mugs as a gift for a referral. This is a great way to bring in new customers. Referral gifts are very popular, and effective. Let's use your location as an example. If you click right on the state where you live, you can "pivot" on the word to see a list of every Ryze member who lives in that state, too. The same goes for every other live link you get on Ryze. You are in control of these links. Now suppose you want to link up to people who share your personal hobbies and interests. Type in the words to describe your interests as they're most commonly known. Let's say you're a golfer. You can attract other golf enthusiasts with the simple keyword "golf." You can of course type in something like "putting around" but what other golfer is going to choose those exact words for his interest list? Maybe one other guy, and if you can find him then you're soulmates and should probably marry each other. Just kidding! Remember, the point of online network links is not to be original, but to make connections. If you feeling like getting creative, you can always do that on your homepage. Write fabulous copy. Include breathtaking photos. Just make sure that your links are beefed up with common keywords for prime networking opportunities. Adding Key People: Target Your Links! In much the same way that a smart advertiser pulls in his audience using keywords and highly targeted copy in every ad he writes, you should be pointing all your Ryze links to the people, groups, and opportunities that will point your business in a highly focused and profitable direction. Some Ryze members try to really work the Friends List angle. Every once in a while an aggressive Ryzer sends me a message like, "Hi Dina, I noticed you didn't say hello when you stopped by my page." And then they want to add me to their Friends list right away. First of all, I know for a fact that I never Ryzed by Joe Bagadonuts's Ryze page, and he's not going to trick me into thinking I did. So tone it down, Joe, you're coming on too strong. Second of all, I have my own theory about Ryze, and it's that adding everyone to my Friends List is going to defeat the purpose of me being there in the first place. Think about this: What if you could add every Ryze member to your Friend's List? Pretty cool, huh? You'd be royally hooked up with awesome connections! Right? No. You'd be right back where you started on Ryze. A massive pool of connections to pore through to do some decent business, and you don't know where to start. Kinda paradoxical, isn't it. The answer, of course, is to be more selective in who you link to. Hook up with those who offer services, information, support and advice that you need to grow your business. How to do this? Join networks. Joining the Right Networks Will Bring Hits to Your Page When you first join Ryze, join networks. Not necessarily a ton of networks, but the ones that will help forward your business objective along. This is how you get "hits" to your page. Why? Because online networks are simply a miniature model of the World Wide Web! You must get out there in order for people to see you, and you must communicate who you are and what you stand for... or no one will know you exist. Suppose you sell all-natural coffee, and you want to do some writing for the coffee industry as well as put out a newsletter to your email subscriber list of coffee drinkers, which you don't have yet because you only just started your business. Also, somewhere down the line maybe you'd like to revamp your website, but that's not in the budget right now. Your networking strategy whould be as follows: join a network of coffee fans, another network of natural foodies, a writing group, an email and/or ezine publishing group, and a web design group. Participate in each of those groups. Jump right into the conversation. You'll find that networks which coincide with your Big Plan, are appealing because members are often interested in achieving the same goals as you are. In talking with them over time, you'll develop mutually beneficial relationships that lead to new opportunities. Another perk of joining the right networks: new Ryzers and Floating Ryzers who "Ryze on by" the networks will scan the list of members, see your name, and maybe reach out to make a connection with you. That's how to be "found" by the right people. "Target" your networking, and carve a path to success and prosperity for your home-based web business. Your Friends List is Your Circle of Trust So now you're probably wondering what the heck that Friends List is for. Your Friends can be anybody you wish, but ideally they should be people you know and trust. My Businesses For Sale - How To Buy A Business fabulous copy. Include breathtaking photos. Just make sure that your links are beefed up with common keywords for prime networking opportunities.Over the next ten years throughout the western world and particularly in countries like Australia, Canada and the United States there will be an increasing number of businesses for sale as the baby-boomers move into retirement. As a result there will be an increasing number of bargains amongst the businesses for sale as the supply and demand equation tilts in favour of new business owners. Already in Australia prices of businesses have fallen according to the BizExchange Index – a quarterly report on the price of businesses for sale in Australia.It is commonly known that most new businesses fail within the first 2 years, and yet people continue to choose starting their own business over buying a going concern. While this may be the only option if you are doing something that has never been done before, it is certainly not the case for most businesses. There are hundreds of businesses for sale listed on bizexchange.com.au and other similar websites.Ideally you wan Adding Key People: Target Your Links! In much the same way that a smart advertiser pulls in his audience using keywords and highly targeted copy in every ad he writes, you should be pointing all your Ryze links to the people, groups, and opportunities that will point your business in a highly focused and profitable direction. Some Ryze members try to really work the Friends List angle. Every once in a while an aggressive Ryzer sends me a message like, "Hi Dina, I noticed you didn't say hello when you stopped by my page." And then they want to add me to their Friends list right away. First of all, I know for a fact that I never Ryzed by Joe Bagadonuts's Ryze page, and he's not going to trick me into thinking I did. So tone it down, Joe, you're coming on too strong. Second of all, I have my own theory about Ryze, and it's that adding everyone to my Friends List is going to defeat the purpose of me being there in the first place. Think about this: What if you could add every Ryze member to your Friend's List? Pretty cool, huh? You'd be royally hooked up with awesome connections! Right? No. You'd be right back where you started on Ryze. A massive pool of connections to pore through to do some decent business, and you don't know where to start. Kinda paradoxical, isn't it. The answer, of course, is to be more selective in who you link to. Hook up with those who offer services, information, support and advice that you need to grow your business. How to do this? Join networks. Joining the Right Networks Will Bring Hits to Your Page When you first join Ryze, join networks. Not necessarily a ton of networks, but the ones that will help forward your business objective along. This is how you get "hits" to your page. Why? Because online networks are simply a miniature model of the World Wide Web! You must get out there in order for people to see you, and you must communicate who you are and what you stand for... or no one will know you exist. Suppose you sell all-natural coffee, and you want to do some writing for the coffee industry as well as put out a newsletter to your email subscriber list of coffee drinkers, which you don't have yet because you only just started your business. Also, somewhere down the line maybe you'd like to revamp your website, but that's not in the budget right now. Your networking strategy whould be as follows: join a network of coffee fans, another network of natural foodies, a writing group, an email and/or ezine publishing group, and a web design group. Participate in each of those groups. Jump right into the conversation. You'll find that networks which coincide with your Big Plan, are appealing because members are often interested in achieving the same goals as you are. In talking with them over time, you'll develop mutually beneficial relationships that lead to new opportunities. Another perk of joining the right networks: new Ryzers and Floating Ryzers who "Ryze on by" the networks will scan the list of members, see your name, and maybe reach out to make a connection with you. That's how to be "found" by the right people. "Target" your networking, and carve a path to success and prosperity for your home-based web business. Your Friends List is Your Circle of Trust So now you're probably wondering what the heck that Friends List is for. Your Friends can be anybody you wish, but ideally they should be people you know and trust. My Costly Worker Memory Fade Could Cost You $500,000 A Year uh? You'd be royally hooked up with awesome connections! Right?Underlying FactorsWe all forget from time-to-time but when it comes to work, forgetting can be a costly and damaging proposition. Unless properly addressed, it will occur most of the time. Given that most workers follow a routine,Memory of work details performed on a Monday is overlaid by events on TuesdayMemory of events just one week old can fade to the extent that recall is impossible.Memory is substantially heightened when recollection is facilitated with a "multiple-choice crutch" as opposed to "filling-in-the-blanks" wherein recall is solely dependent on memory. Workers may also view the importance of business information as secondary to their actual work assignment. Reporting solutions that are difficult to navigate and utilize further add to the potential for delays and inaccuracies.Business Damage Faulty reporting results in the need for follow-up and reconciliation processes, thus adding to delays No. You'd be right back where you started on Ryze. A massive pool of connections to pore through to do some decent business, and you don't know where to start. Kinda paradoxical, isn't it. The answer, of course, is to be more selective in who you link to. Hook up with those who offer services, information, support and advice that you need to grow your business. How to do this? Join networks. Joining the Right Networks Will Bring Hits to Your Page When you first join Ryze, join networks. Not necessarily a ton of networks, but the ones that will help forward your business objective along. This is how you get "hits" to your page. Why? Because online networks are simply a miniature model of the World Wide Web! You must get out there in order for people to see you, and you must communicate who you are and what you stand for... or no one will know you exist. Suppose you sell all-natural coffee, and you want to do some writing for the coffee industry as well as put out a newsletter to your email subscriber list of coffee drinkers, which you don't have yet because you only just started your business. Also, somewhere down the line maybe you'd like to revamp your website, but that's not in the budget right now. Your networking strategy whould be as follows: join a network of coffee fans, another network of natural foodies, a writing group, an email and/or ezine publishing group, and a web design group. Participate in each of those groups. Jump right into the conversation. You'll find that networks which coincide with your Big Plan, are appealing because members are often interested in achieving the same goals as you are. In talking with them over time, you'll develop mutually beneficial relationships that lead to new opportunities. Another perk of joining the right networks: new Ryzers and Floating Ryzers who "Ryze on by" the networks will scan the list of members, see your name, and maybe reach out to make a connection with you. That's how to be "found" by the right people. "Target" your networking, and carve a path to success and prosperity for your home-based web business. Your Friends List is Your Circle of Trust So now you're probably wondering what the heck that Friends List is for. Your Friends can be anybody you wish, but ideally they should be people you know and trust. My Practical Guide to Catalog Printing Services omewhere down the line maybe you'd like to revamp your website, but that's not in the budget right now.Catalog printing services are everywhere. So there’s no reason for someone who’s dealing with a catalog printing project to worry much. But come to think of it sometimes people may find it difficult to select the printing service that suits them well. These people are those that don’t make a plan for their print jobs. As a result, they end up picking the wrong one.To help you get through with this dilemma, here are some tips that you should keep in mind in catalog printing:Tip #1. Determine the kind of catalog you will print. Basically, you must remember that there are two kinds of catalogs. They are the consumer catalogs and the business to business catalogs. In consumer catalogs, only 1-12 products per page is allowed while on the business to business catalogs, you can include as many products as you want per page. The catalog can also include some other elements such as envelopes and index.Tip #2. Examine the paper stock. Think about what kind of paper will Your networking strategy whould be as follows: join a network of coffee fans, another network of natural foodies, a writing group, an email and/or ezine publishing group, and a web design group. Participate in each of those groups. Jump right into the conversation. You'll find that networks which coincide with your Big Plan, are appealing because members are often interested in achieving the same goals as you are. In talking with them over time, you'll develop mutually beneficial relationships that lead to new opportunities. Another perk of joining the right networks: new Ryzers and Floating Ryzers who "Ryze on by" the networks will scan the list of members, see your name, and maybe reach out to make a connection with you. That's how to be "found" by the right people. "Target" your networking, and carve a path to success and prosperity for your home-based web business. Your Friends List is Your Circle of Trust So now you're probably wondering what the heck that Friends List is for. Your Friends can be anybody you wish, but ideally they should be people you know and trust. My Friends list orginates from the first dot-com group that I worked for, whose members all belonged to Ryze and urged me to join. It also includes people I "pulled in" from the outside world. In my opinion, and if you don't agree with this, that's perfectly okay... your Ryze Friends List should be a cluster of "set connections" - your Circle of Trust. It should consist of the people with whom you've had positive prior experiences, are making current plans with, and have established solid, long-term relationships. Why should this matter? Well, I don't know about you but I'd much rather deal with people who I KNOW AND TRUST than random others who merely added me to their friend list to build a huge following. Me, I want strong links in my people chain. But that's just me. Example: suppose I'm looking to hire a tech guy. Will I contact a tech guy that's connected to a person I barely know? Of course not! I'll choose someone who comes with a recommendation from a trusted friend: someone on my Friends List. All the more reason to keep your Ryze Friends List "pure." I can't explain it any better than this. Of course, not every network you join will be related to your business. You can join for the social aspect alone, and that's perfectly okay. Because another cool thing about online networking is that you can keep your groups separate if you want! The best online networks, like Ryze, are ingeniously designed to make the most of your connections in every facet of your business and your life. In much the same way we make real-time connections, online networks afford opportunities to build profitable and trusting relationships. Why not use that to your advantage? Copyright 2005 Dina Giolitto. All rights reserved.
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