Tags |
|
|
Links |
|
|
Hub You - Networking and Trade Shows
Most of us make mistakes in our marketing now and then. I've done things with my own marketing and advertising that I would never advise a client to do. Sometimes I knew they were bad ideas before starting but, through some temporary lapse in judgment, went ahead anyway. Other times I learned the hard way what works and what doesn't. At any rate, we don't always think ahead to the results of each action we take. This brings me to #1 on my list of
* Send a report of the show to all contacts made at the show, highlighting the trends and comments visitors made about your company.
When you give advice, you are recognized as having
If your company relies on at-home workers to perform some of your company's job responsibilities, you may be doing two things: You may be categorizing the cottage labor as independent contractors, and you may be paying them for "piece work," and not paying them for overtime or benefits, no matter how many hours they work.If this is the case, and the federal labor board catches up with you, you could be in big trouble.Somewhere around the mid-1
So, how do you that besides standing in the booth and walking the aisles? The word is "Networking". It is much more than a buzzword. Networking is a conscious, planned effort to get the most of quick encounters, in. brief time periods, and to develop a lasting mutual relationship.
WHAT IS NETWORKING?
The concept of networking got its start with job searches and head hunting. Like a spider spinning a web, a job seeker leaves a trail of resumes, going from point to point, tying knots in the process, until the quest (the web) is complete.
In the beginning, your technical skills will be required, but it's your people skills that keep you going. Technical expertise is important as it puts you on one level, but it's people who raise you up in the business world.
Networking should be of mutual benefit. What can you offer to raise up the other person?
PROVIDE ADVICE
At a trade show, position your firm as an expert. Besides meeting people at your exhibit, here are other networking suggestions:
* Have technical experts in your exhibit at selected times for conferences or to answer questions. Promote this before and during the show.
* When possible, have your staff participate on panels and as presenters.
* Make all of your staff experts - Select a trend and be certain everyone is up to speed. Talk about it in every conversation on and off the show floor. Always use your company's name in the conversation - make your firm the trendsetter.
* Send a report of the show to all contacts made at the show, highlighting the trends and comments visitors made about your company.
When you give advice, you are recognized as having
Corporate kits, or sets of documents that are used to track and enter information for the purpose of registering a new corporation, can be applied to wholesalers. Wholesale prices are less than retail, as it involves high volumes. In the wholesale market, quality is key. The customer looks for good quality at competitive prices. Corporate kits includes the corporate seal, printed or blank minute books, by-laws, printed stock certificates and receipts, stock
WHAT IS NETWORKING?
The concept of networking got its start with job searches and head hunting. Like a spider spinning a web, a job seeker leaves a trail of resumes, going from point to point, tying knots in the process, until the quest (the web) is complete.
In the beginning, your technical skills will be required, but it's your people skills that keep you going. Technical expertise is important as it puts you on one level, but it's people who raise you up in the business world.
Networking should be of mutual benefit. What can you offer to raise up the other person?
PROVIDE ADVICE
At a trade show, position your firm as an expert. Besides meeting people at your exhibit, here are other networking suggestions:
* Have technical experts in your exhibit at selected times for conferences or to answer questions. Promote this before and during the show.
* When possible, have your staff participate on panels and as presenters.
* Make all of your staff experts - Select a trend and be certain everyone is up to speed. Talk about it in every conversation on and off the show floor. Always use your company's name in the conversation - make your firm the trendsetter.
* Send a report of the show to all contacts made at the show, highlighting the trends and comments visitors made about your company.
When you give advice, you are recognized as having
Make Marketing a Must, Not a MaybeWhen business is booming, it’s easy to put marketing on the back burner. Why focus attention on getting new customers when you already have all you can handle? The reason is simple: when things slow down, you want to have new clients in the pipeline. Make marketing part of your habit. The most efficient way to do this is to create structure around your marketing efforts. Here are some tips: 1. Make t
Networking should be of mutual benefit. What can you offer to raise up the other person?
PROVIDE ADVICE
At a trade show, position your firm as an expert. Besides meeting people at your exhibit, here are other networking suggestions:
* Have technical experts in your exhibit at selected times for conferences or to answer questions. Promote this before and during the show.
* When possible, have your staff participate on panels and as presenters.
* Make all of your staff experts - Select a trend and be certain everyone is up to speed. Talk about it in every conversation on and off the show floor. Always use your company's name in the conversation - make your firm the trendsetter.
* Send a report of the show to all contacts made at the show, highlighting the trends and comments visitors made about your company.
When you give advice, you are recognized as having
You are in business to accomplish several goals. The main goal, and rightfully so, is to make a profit! Seems like a simple enough end result for all of the hard work you and your teams have poured into your business craft.Well, perhaps not, especially if your firm’s basics are in disarray. Without a concrete process, without objectives that are executable, and without management accountability, profit may be a lofty goal continually strived for bu
* Have technical experts in your exhibit at selected times for conferences or to answer questions. Promote this before and during the show.
* When possible, have your staff participate on panels and as presenters.
* Make all of your staff experts - Select a trend and be certain everyone is up to speed. Talk about it in every conversation on and off the show floor. Always use your company's name in the conversation - make your firm the trendsetter.
* Send a report of the show to all contacts made at the show, highlighting the trends and comments visitors made about your company.
When you give advice, you are recognized as having
You have spent a lot of time polishing your resume, your interviewing skills, and your image. You've worked hard to land that new job. You arrive on your first day and are eager to dig in but there is a period of adjusting to the company culture that often feels like someone put the brakes on your enthusiasm. But don't make the mistake of allowing this period of adjustment to your new company to go on too long! Follow these 5 steps during the early weeks
* Send a report of the show to all contacts made at the show, highlighting the trends and comments visitors made about your company.
When you give advice, you are recognized as having superior knowledge and expertise. When others ask for advice, they are acknowledging that they don't know something. It may be difficult for people to ask for help. Part of your networking skill will be to recognize when advice - instruction - information - will be helpful to the person.
It's important not to talk down to or make other people feel uncomfortable, as you provide information. Use simple words and increase your vocabulary as you establish rapport with the visitor. This is especially critical when introducing new technical products and services that may have new words or language attached to them.
Sometimes, you'll be asked for information you don't have. You must determine what you know, what you have and what you need. If there are gaps, determine what you need to do, who you need to know, in order to bridge those gaps. Remember, it's OK to say, "I don't know" what asked a question, but it is your responsibility to find the answer and get back to the questioner as soon as possible.
BUILDING THE NETWORK
Through your life you will meet thousands of people. From a chance encounter on a school bus to the second cousin of your neighbor's best friend, from a mail order supplier in London to a tennis partner - we are surrounded by contacts. Some of these people will be critical to your success.
The Internet allows us to broaden our network greatly. Sometimes luck plays a role in who we meet at the show - y
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/32251/iadvice-Networking-and-Trade-Shows.html">Networking and Trade Shows</a>
BB link (for phorums):
[url=http://www.iadvice.info/article/32251/iadvice-Networking-and-Trade-Shows.html]Networking and Trade Shows[/url]
Related Articles:
Employee (Dis) Satisfaction - Ten Ways to Really Upset Your People
Color Theory 101 for Marketing Professionals: 21 Rules
Bookmark it:
|