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Hub You - Nine Ways to Network More Effectively
If you choose a career option such as buying your own franchise rather than taking a job in Corporate America you must realize that you will have to disclose certain financial information in order to qualify prior to the sales process or acceptance of application. Some believe this is not fair and worry about identity theft. So, should the government regulators allow franchisors to ask for this information?Some franchise buyers say no and yet how can the franchisor know if you have the money to purchase the franchise in the first place? Now then your financial information is necessary because 80% of all franchise applicants lie about their financial ability to buy a franchise and this costs franchisors money in wasted effort from sales staff. Meaning 80% of their time would be burned up if in fact they coddled all the liars out there. This means 80% of the cost is added to the ratio of franchise fees to sales. Generally if my memory holds true the average franchisor uses up some 50% in the sales process. If you add 80% more then you would have to raise the franchise fee by 120% just to break even and 240% to hold the same 50% ratio.Meaning a franchise fee of $20,000 would have to be some $46,000 and then less people could afford it and would all be charged more money and thus hurt the consumer? See
Originality in logo designing can really set new trends for others to follow. Perhaps, we don't need any expert opinion for this. Of late, we come across the term, ‘X-factor’, being applied in almost every field. This factor is even applicable to the professional field- to take your business to new heights. This so-called X-factor refers to something unique, unseen, innovative or original. Originality is the mantra of success but its path is not overtly embedded with roses, especially when one takes into account the innumerable logo designs surrounding us.Logos represent the identity of any organization; it’s the symbol that people look up to and relate it to the products that they stand for. But what happens when two different organizations are represented via identical logos? Such situations create complexities and doubts in the minds of the people, who might end up purchasing the wrong product. Herein arises the issue of logo theft. Logo theft takes place when one organization blatantly copies the logo design of another organization (probably a famous one). Such conscious attempt on part of the concerned person might actually cost huge losses to the concerned organization. Once the copied logo is out in the market, people will instantly compare it to the erstwhile logo design and a negative impression o
1) Don’t describe what YOU do.
Let your potential client know how you can positively impact his or her life. Explain how your product or service will improve the life of your potential client.
For example, when someone asks me, “What do you do?” my first thought is almost always to explain, “I’m a writer and consultant.” Unfortunately that response rarely piques the interest of potential clients. Instead I’ve learned to answer, “I POWERFULLY communicate business messages to get results.” This answer
Do you hesitate to bring up tough issues, because you aren’t sure how to resolve them? Do you dread talking with your boss or co-workers about controversial topics, because you know the result won’t be good? Do you get stressed out just thinking about a difficult conversation you need to have? Is your organization suffering, because managers and employees don’t know how to talk about challenging issues without ending up in arguments that have unsatisfactory outcomes?Difficult or “Critical” Conversations can make the difference between success or possible failure for your business or for you as a manager. Poor communication is at the core of 70% of stress experienced at work and consistently creates obstacles for the accomplishment of your major business or career goals. Two things can create the opportunity for managing this personal and interpersonal challenge. Awareness of habitual responses that have sabotaged your communications is the first step and then practicing certain skills will offer you the ability to break out of old, negative patterns enabling you to succeed more easily where you may have struggled in the past.Let’s start with creating awareness that will help you to break out of your negative, self-defeating patterns. At the very core, is understanding how you habitually re
1) Don’t describe what YOU do.
Let your potential client know how you can positively impact his or her life. Explain how your product or service will improve the life of your potential client.
For example, when someone asks me, “What do you do?” my first thought is almost always to explain, “I’m a writer and consultant.” Unfortunately that response rarely piques the interest of potential clients. Instead I’ve learned to answer, “I POWERFULLY communicate business messages to get results.” This answer
“How brochures can help you stand out from the competition, close the deal, and even build repeat business.”Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects on your product or service, and even build repeat business.Here are a few things to keep in mind that will turn your brochure into a powerful sales tool.1. Focus on your customer. Most brochures are written with the focus on the company. When this happens the brochure can sound braggadocios. You must remember that customers care little about your business. They are only interested in their fulfilling their own wants and needs. So talk about how your product or service meets their wants and needs. Focus on the customer and they will love you and they will reward you by making a purchase.2. Present your case. As long as you write everything with your customer in mind it is important to show how your prospect how you outperform your competition. Be specific here. If you are faster than a competitor, tell how much faster you are and translate that into the benefit it will bring to the customer. If your product is of better quality than your competi
1) Don’t describe what YOU do.
Let your potential client know how you can positively impact his or her life. Explain how your product or service will improve the life of your potential client.
For example, when someone asks me, “What do you do?” my first thought is almost always to explain, “I’m a writer and consultant.” Unfortunately that response rarely piques the interest of potential clients. Instead I’ve learned to answer, “I POWERFULLY communicate business messages to get results.” This answer
So, you’ve made it through the interview process and have received an offer of an employment. Congratulations! However, there are some things to consider before accepting or rejecting an offer of employment. How you reply to these questions will determine whether the job offer is really worth it:Is this a full time, part time, temporary, or contract position? As obvious as it seems, you may be getting an offer different from what you originally applied. Try to get in writing the official offer -- if it involves heavy-duty legal language consider contacting an employment specialist or an attorney for guidance.Will you be paid hourly, per diem, by the job, or by an hourly salary? How many hours are you expected to work? Does the company pay overtime? Bonuses? Profit Sharing? Is this position with a "91" operator [meaning lengthy crew duty days] or with a 135 operator [with limited duty days]?Will you be a flight attendant? A cabin attendant? A host/hostess? Titles make a difference because the level of pay and training will depend on how high the position is. Will your new company pay for initial and recurrent training, i.e., FACTS or FlightSafety? Do they even require it? What other training is offered?What will your benefits be? Will you have full health and dental coverage? Will you b
For example, when someone asks me, “What do you do?” my first thought is almost always to explain, “I’m a writer and consultant.” Unfortunately that response rarely piques the interest of potential clients. Instead I’ve learned to answer, “I POWERFULLY communicate business messages to get results.” This answer
When you get a purchase order and don't have the money to get the inventory or parts to fill the order, what do you do? You factor your receivables, right? Not if you don’t have enough receivables right now. You would get a loan or line of credit, wouldn’t you?What if you don't have enough business history or enough credit or enough assets to get the loan? The next solution might be to use your credit cards.What if this order is too big for your credit cards or you don't have credit cards? Even though this order would help your business grow substantially and put you on the road to success, you might have to refuse it, right?Wrong! If your customer who sent you the purchase order is credit worthy and your supplier who will produce your order has a history of producing quality goods on time, you can probably get purchase order financing. This is sometimes called purchase order factoring.The purchase order funder advances money to pay for the inventory or issues a Letter of Credit and the supplier sends you the goods. You deliver the order to your customer, generate an invoice and then a factoring company pays you an advance on the invoice. The first thing that gets paid is the purchase order funding company.You get the rest of this advance for operating ca
Action item: Develop your value response to the question, “What do you do?”
2) Turn interest into appointments.
Once you have developed your value response to the action item above, you are well on your way to more effective networking. When you describe what you can do for a potential client they are more likely to be interested in what you do. After all, it’s all about WIIFM – What’s In It For Me!
My friend Ray is a dynamic individual. Coincidentally he runs Interlink a faith based organization. I recently overheard someone ask Ray what he does. Ray qu
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