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Hub You - How NOT to be a Networking Numskull
Sure, you want the best possible speaker for whatever your budget might be. A dynamic or informative speaker generally is a stellar investment in the success of your meeting. But, sometimes your budget is not enough for the speaker you want. What’s the solution? Hire a less expensive speaker—squeeze the speaker you want for a better price—think beyond conventional wisdom?Thinking beyond conventional wisdom might look like, limiting the number of speakers at your meeting. It is always less expensive to have a single speaker do several sessions than to have several speakers present a single session each. Not that every speaker is capable of presenting multiple sessions, however be
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know them, and they you. Now you are both comfortable in providing the most powerful referral, a personal one.
The more people you get to Phases 2 - 4 then the more powerful your network will become!
And don’t forget a couple of other simple rules when networking. First, always ask how you might be able to help the other person. If you give, then you will receive. And, surprise, it is not as hard or time consuming as you may think.
Second, create in
An easy way for a small business to expand its marketing budget is through cooperative advertising. Cooperative advertising, or as sometimes abbreviated Co-op, is when a producer of goods, for use by service providers or for resale, reimburses the advertising business in part or in full for advertising expenditures that involves its products. These programs are widely available because quite simply they save the producers of goods money. Bottom line is that local advertising rates available to the advertising business are at least 20% lower than national advertising rates. Therefore, the benefit for the producers of goods is increased brand recognition within that market at the low
If they go, they introduce themselves and hand out their business cards and collect cards from others. Most of these cards are soon lost or tossed, by both parties!
Everyone knows they should network, but have you? Between making your goals for the company, family and other important things in your life there just doesn’t seem to be any time left for networking. I hear this statement from people every day.
Would you make networking a hire priority if it meant an additional $700,000 in income?
It has been shown that by not maintaining and building your network you will be leaving a significant amount of money on the table. More than 80% of all jobs come from networking.
Statistics show that the average person will have twelve or more jobs in their career with an average three year tenure in each. In addition, establishing a network when you are in transition typically takes at least 4-6 months. If you make an average of $100,000 a year and have to re-build your network for each new opportunity, you will be walking away from 48-72 months of income. That adds up to as much as $700,000 of lost income, not including the potential investment income that could have been yielded.
Instead, let’s build a Career Networking Strategy to maximize the benefits for all.
Phase 1: the Introduction or Contact
What most people do not understand is that this is NOT networking, these are introductions or contacts. They are no more valuable than that person you met for the first time at the company Christmas party.
Phase 2: Get to Know the other person
So, what to do? Take the first, real networking step and start contacting those people who gave you their business cards. You know, the ones you don’t remember! Set up a coffee or lunch meeting and start to “get to know” one another, the first step in networking.
Once you get to know this person you can make a judgment if you should get to know them better. If you decide it would be mutually beneficial to go forward, then start building a relationship. Relationships are what make networking a valuable and rewarding process. We do business with those we have relationships with!
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know them, and they you. Now you are both comfortable in providing the most powerful referral, a personal one.
The more people you get to Phases 2 - 4 then the more powerful your network will become!
And don’t forget a couple of other simple rules when networking. First, always ask how you might be able to help the other person. If you give, then you will receive. And, surprise, it is not as hard or time consuming as you may think.
Second, create in
Many small time wannabe marketers who write marketing, advertising and sleazy sales books will have you believe that the over all marketing plan is the quintessential reason for success or failure in your business. Indeed business plans and marketing plans are of value but before you start a business you have no idea where it will take you.As an entrepreneur you may plan to have a certain market mix and then find the customers are leading you a different way, as they want to buy something else and more of it than less.You cannot fight the flow of such things and you would be ignorant to try, that is if it is profitable to deliver what those customers are lining up for. Ma
Would you make networking a hire priority if it meant an additional $700,000 in income?
It has been shown that by not maintaining and building your network you will be leaving a significant amount of money on the table. More than 80% of all jobs come from networking.
Statistics show that the average person will have twelve or more jobs in their career with an average three year tenure in each. In addition, establishing a network when you are in transition typically takes at least 4-6 months. If you make an average of $100,000 a year and have to re-build your network for each new opportunity, you will be walking away from 48-72 months of income. That adds up to as much as $700,000 of lost income, not including the potential investment income that could have been yielded.
Instead, let’s build a Career Networking Strategy to maximize the benefits for all.
Phase 1: the Introduction or Contact
What most people do not understand is that this is NOT networking, these are introductions or contacts. They are no more valuable than that person you met for the first time at the company Christmas party.
Phase 2: Get to Know the other person
So, what to do? Take the first, real networking step and start contacting those people who gave you their business cards. You know, the ones you don’t remember! Set up a coffee or lunch meeting and start to “get to know” one another, the first step in networking.
Once you get to know this person you can make a judgment if you should get to know them better. If you decide it would be mutually beneficial to go forward, then start building a relationship. Relationships are what make networking a valuable and rewarding process. We do business with those we have relationships with!
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know them, and they you. Now you are both comfortable in providing the most powerful referral, a personal one.
The more people you get to Phases 2 - 4 then the more powerful your network will become!
And don’t forget a couple of other simple rules when networking. First, always ask how you might be able to help the other person. If you give, then you will receive. And, surprise, it is not as hard or time consuming as you may think.
Second, create in
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. But what many customers do not realize is that they can purchase vinyl lettering or vinyl decals and apply them directly to typical substrates themselves. Translation – saving money by buying blank substrates inexpensively at local hardware stores such as Home Depot and Lowes and avoiding the prices sign companies need to charge to apply the material. Although you do pay tax by buying locally on the substrate, you can save tax on the vinyl by ordering over the internet.What are vinyl letters and/or vinyl decals
Instead, let’s build a Career Networking Strategy to maximize the benefits for all.
Phase 1: the Introduction or Contact
What most people do not understand is that this is NOT networking, these are introductions or contacts. They are no more valuable than that person you met for the first time at the company Christmas party.
Phase 2: Get to Know the other person
So, what to do? Take the first, real networking step and start contacting those people who gave you their business cards. You know, the ones you don’t remember! Set up a coffee or lunch meeting and start to “get to know” one another, the first step in networking.
Once you get to know this person you can make a judgment if you should get to know them better. If you decide it would be mutually beneficial to go forward, then start building a relationship. Relationships are what make networking a valuable and rewarding process. We do business with those we have relationships with!
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know them, and they you. Now you are both comfortable in providing the most powerful referral, a personal one.
The more people you get to Phases 2 - 4 then the more powerful your network will become!
And don’t forget a couple of other simple rules when networking. First, always ask how you might be able to help the other person. If you give, then you will receive. And, surprise, it is not as hard or time consuming as you may think.
Second, create in
Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind.From business cards to global business identity, depending on how effectively you brand your business, the more or the less opportunities of success will knock at your door. The reason why large companies brand their businesses is because they know this is the best way to differentiate their products and services from their competitors while creating a corporate image.Many small b
Once you get to know this person you can make a judgment if you should get to know them better. If you decide it would be mutually beneficial to go forward, then start building a relationship. Relationships are what make networking a valuable and rewarding process. We do business with those we have relationships with!
Phase 3: I know the other person
This is when someone asks you about another person and you can say “Yes, I know him/her.” And, you can tell a little about their background and expertise. But, you wouldn’t put your reputation on the line for this person.
Phase 4: I recommend this person highly
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know them, and they you. Now you are both comfortable in providing the most powerful referral, a personal one.
The more people you get to Phases 2 - 4 then the more powerful your network will become!
And don’t forget a couple of other simple rules when networking. First, always ask how you might be able to help the other person. If you give, then you will receive. And, surprise, it is not as hard or time consuming as you may think.
Second, create in
In his essay, "Quality", written in 1911, the great writer, John Galsworthy, recounts the tale of two brothers. Shoemakers with their own shop somewhere near the end of the 19th century, they exemplify the issue of quality in Mr. Galsworthy's mind. They knew each customer. They made patterns of the customers' feet, cut the shoes to fit, had the customer try the shoes, and then adjusted the shoes as necessary to each customer's satisfaction, offering to take the cost off the bill if the shoes or boots were not acceptable.In time, faster, cheaper, and more efficient ways were found to make shoes and boots, and the little shopkeeper was, at the last, forced into barely being abl
This is when you can honestly recommend this person to another and put your reputation on the line. This is when you are selling this person to another because you have taken the time to really know them, and they you. Now you are both comfortable in providing the most powerful referral, a personal one.
The more people you get to Phases 2 - 4 then the more powerful your network will become!
And don’t forget a couple of other simple rules when networking. First, always ask how you might be able to help the other person. If you give, then you will receive. And, surprise, it is not as hard or time consuming as you may think.
Second, create interest in yourself when you first meet someone. How? Start by having a very short statement or ‘hook’ phrase that creates interest for the listener. You know, the answer to the question ‘what do you do’? Why? You only have 10-15 seconds to capture their interest.
For example, a Vice President of Engineering could just say “I am a Vice President of Engineering”. This is possibly impressive to some but amongst a group of executives, ho-hum, not at all interesting. But a friend of mine who is VP Engineering says, “I am a de-engineering expert”. Instantly he gets the question “what is that”? Now a conversation ensues and the other party will more likely remember this person over most they have met.
Since most people can not come up with a ‘hook’ phrase, try creating a ‘value’ phrase. Determine what it is you really do, what value you bring to a given situation or problem.
Instead of that standard ‘title’ statement, use a statement about the value you bring to an organization or group. For example, “I establish engineering processes that are more efficient, easier to implement, and bring more profit to an organization”.
Isn’t that better? Someone said, “It is not who you know, but who remembers YOU”.
What is an “elevator” speech? I used to think it was something you said while riding an elevator. It is really an expanded ‘value statement’!
Even if you think you never need or want to meet an engineering executive, you would still remember this person over most you meet.
If you want to establish business alliances and personal alliances…,
Get past introductions and start building relationships. You don’t have a network until you have relationships. Shaking hands at an event does not mean you have built a network. Take time to build relationships that will add meaning to both your personal and professional life. Do not wait until it’s too late or you could be walking away from well deserved income.
Ask how you can help the other person, and, don’t forget to make an impression that others will remember!
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