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Hub You - One Secret To Dramatically Increase Referrals (and Get More Clients)
There was a time that one could assume that the phrase ‘show me the green' was interchangeable with ‘show me the money' (and in some respects it still is), but today it's really taking on a whole new meaning – it's a phrase with a movement behind it.We, the people, are changing our view of green as fast as the kaleidoscope will turn. And the color is vivid. We are thinking green in our lifestyles, our products, the food we eat, the homes we live in and the world we inhabit. And if we're thinking and living green in all of those areas it stands to reason that this green-way of thinking will spil
This will be one of your most effective client attraction t
Girls, girls, girls! Where does their clothing, accessory, hair products, and shoe madness ever end? Oh, and let's not forget about all those nail products. That's the last thing we'd want to do. After all, as we know, women cannot survive without their primping and cosmetic rituals. The nails are about as important as the hair. This is a given! If you don't believe me, just take a look at the next female that passes by. I have to admit that I thank God each day that we men don't have to worry about these redundant grooming issues. As for all the females out there, they seem to like them just fine.
If you’re just starting out, it’s a letter of introduction; if you’ve been in practice several months or years, write an “update letter” on how your practice has grown or new services that you provide.
The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help a friend in business, especially when the person is a trusted friend). It makes them feel good, yet most of us somehow feel that we’re being a burden on our network when we do this. The good news is, it all depends on how tastefully it’s done.
In starting both of my private practices, I sent “warm” letters of introduction letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching.
Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. One referral came 3 years later and it came as a direct result of sending my warm letter of introduction.. It feels awesome to get those phone calls from people you don’t know saying they’d like to work with you.
This will be one of your most effective client attraction to
Close your eyes. Imagine crisp, cool breezes and red leaves dancing along the side of the streets and in the trees. Imagine hot apple cider and the smell of spicy pumpkin bread baking. Imagine bright orange promotional magnets and your company logo branded on pennants floating through the football stands. Now, open your eyes. It’s the Fall which means it’s time to start your promotional product campaign.Industry trends show that many companies start their promotional product campaigns during the Fall due to their growth and strength during this time. This coincides with back to school advertising
The fact is, most people who are your personal advocates will be happy to help (people LOVE to give referrals and to help a friend in business, especially when the person is a trusted friend). It makes them feel good, yet most of us somehow feel that we’re being a burden on our network when we do this. The good news is, it all depends on how tastefully it’s done.
In starting both of my private practices, I sent “warm” letters of introduction letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching.
Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. One referral came 3 years later and it came as a direct result of sending my warm letter of introduction.. It feels awesome to get those phone calls from people you don’t know saying they’d like to work with you.
This will be one of your most effective client attraction t
It's a story you may have read. Perhaps it's an urban-legend type of story, but it rings true. It came to me via a discussion list from the Philippines, but I suspect it has done a complete world tour, and you may have seen it. It has little to do with trade shows per say, but has lots to do with using technology in trade show promotion.THE TOMATO STORYAn unemployed man goes to try for a job with Microsoft as a janitor. The manager there arranges for an aptitude test. After the test, the manager says, "You will be hired at a salary of $30 per day. Let me have your e-mail address so I can se
In starting both of my private practices, I sent “warm” letters of introduction letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching.
Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. One referral came 3 years later and it came as a direct result of sending my warm letter of introduction.. It feels awesome to get those phone calls from people you don’t know saying they’d like to work with you.
This will be one of your most effective client attraction t
Project heroes. We’ve all heard of them. Some of us have even seen them. A project is in jeopardy. This guy (or gal) comes out of nowhere, analyzes the situation, tells you exactly what the problem is, and then goes on to fix it before you can even update your project plan!Some project managers place a high level of trust in project heroes. As a result, their superman (or superwoman) is assigned to the most fascinating projects and their technical decisions and sizings are never challenged. In the meanwhile, the rest of the development team implements banal functionality or fixes defects.duction letting my friends and family know what I was doing and asking them to think of me when they saw or overheard a particular situation relating to my coaching.
Both times, I received clients right away, and both times, friends also referred people as long after the fact as 6 months to a year after receiving the letter. One referral came 3 years later and it came as a direct result of sending my warm letter of introduction.. It feels awesome to get those phone calls from people you don’t know saying they’d like to work with you.
This will be one of your most effective client attraction t
Whether you are writing a book, an article, or your web site sales copy, you need to know that your words speak well for you. Power writing is not easy for most writers, yet when you know that the benefits of smart editing =more clients and customers, you will want to use the 10-item check list below.Use This 10 Checklist to Edit your Own Work1. Start your book, article, or chapter introduction with a question or startling fact. You must hook your readers with something that reaches their emotions. Make it “you” centered. Include a few key words in your first sentence to attract the search
This will be one of your most effective client attraction tools, and best of all, it’s relatively no-cost to you!
I sent it to everyone I knew, about 10 to 20 a week. I hand-wrote a couple of words at the top to make it more personal. (“Hi Mary! It’s been so long since we’ve seen each other. Would love to catch up over a cup of tea. I’ll call you this week. Best, Fabienne.”)
That following week, I would call the person, set up a meeting for breakfast, lunch or tea, get caught up on their life and talk to them about my new business, asking them if anyone they knew fit my ideal client profile.
The result? Word spread and I received a number of my first round of clients and referrals this way. The idea with this letter is to keep it consistently going out to people in your network. The first time around, in my nutrition business, I sent 250 introduction letters out at the same time. You can also send the letters to five or ten people per week, it’s up to you.
In doing this, you actually set yourself up for getting that first client, that new client or that referral you didn’t know was waiting for you.
Client example:
A client of mine dragged her feet with this idea at first, thinking that it was too sales-y for her pe
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