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    Elements of a Successful Customer Newsletter: 3 - Personality
    For the most part, people buy from people and not from companies.That's something many salespeople (and many people who don't consider themselves salespeople but nevertheless run a business) already know.After all, isn't it true that you build a relationship with some clients...and it's these clients who go on to become your best customers?So that's why I always say it's important to inject some personality into your newsletter.Now...I don't mean you should splash your picture and your name everywhere. Don't forget, readers are interested in themselves, not in you.But it does mean you should avoid creating a sterile and corporate publication just because you think it might look more professional that way.So how do you
    happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.

    4. Ask for help. “Would you be willing to help me?”

    5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do

    Procurement and How It Relates to Office Furniture
    Office furniture procurement and purchasing departments can have similar responsibilities. Generally, procurement departments are more prevalent in large corporations, universities, and governmental agencies.In addition to purchasing responsibilities, procurement staff can determine standards for the office furniture used in their facilities. This office furniture procurement staff could work with a combination of their own design and planning department, an architectural firm, a design firm, their office furniture dealership, or furniture manufacturers to determine standard furniture products.Setting standards can be beneficial to your organization. It is a time consuming process, but it will save you a great deal of time later on. Some of the b
    After you’ve created all your “self-marketing documents” and verbal presentations, you’re ready to take your job search “to the street” and begin networking. The goal is to contact people who can help you reach the hiring managers inside your target companies. Networking can be done on the phone, in person, via e-mail or even “snail mail.”

    Ford Myers, M.Ed., president of Career Potential, a Haverford, PA-based career consulting firm and developer of the “New Year, New Career Power Plan to Achieving Career Success in 2006” states, “Networking is a lot simpler and less scary than many people think. You do not need to be a good ‘schmoozer’ to network effectively. In fact, the best networkers are often great listeners, as opposed to great talkers.”

    And no matter what, don’t ever let-up on your networking efforts. Ninety-five percent of my clients land great jobs through their networks. It’s not worth risking those odds to NOT be continually networking! Remember: If you’re in career transition, networking IS your job. It should be the primary focus of everything you do. The quantity and quality of your networking time is directly related to the personal, professional, and financial satisfaction you’ll have in your next job.”

    Who should be on your contact list? Who should you be reaching out to? The answer is: everyone you know. Everyone? Yes, everyone! Every single person alive who knows your name should be on your contact list! (The only exception is people who clearly don’t like you)! It doesn’t matter what these contacts do for a living, or where they live, or how much power or money they have. The key is not to pre-judge people or make assumptions about who can and cannot help you. After guiding thousands of clients through the networking process, I have learned that most new jobs are secured through people who were least expected to be of help!

    Let’s “de-mystify” the networking process, so it won’t seem overwhelming or confusing to you any longer. What follows is a highly-structured and purposeful approach that consistently produces excellent results! Using your Contact List to focus on the specific people to contact, here are the basic steps you’ll need to follow:

    1. Build Rapport. State, “I was referred by (give name of mutual friend/colleague), or “I was referred by our mutual colleague/friend (give name), who suggested that” …. (Find some area of common interest to discuss). I’m contacting you about a career matter, but let me assure you that I am not calling to ask you for a job – nor do I expect you to even know of any job openings. Let me start by telling you a bit about myself and my professional background....

    2. State “where you’ve been” by using a Positioning Statement. This is a succinct, pre-prepared verbal statement that explains “who you are” professionally. Example: “I am a senior Financial and Operations Professional and graduate of Western General’s Financial Management Program. I have more than 15 years of experience in the Manufacturing and Services industries. My strengths include analysis, problem-solving, communication and innovation. I have specific expertise in Financial Analysis and Reporting, Cash and Risk Management, and Productivity Analysis. I am seeking a leadership position with a focus on Financial Reporting.”

    3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.

    4. Ask for help. “Would you be willing to help me?”

    5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do

    To Follow-up or Not to Follow-up
    IntroductionIn government offices, with Insurance companies, in relations of Customer/Client and Service Provider and even in corporate world, at times we follow-up with the concerned person to know and to ensure if our work has been done or not. I personally don’t like this act of follow-ups; I don’t encourage such activities and I don’t appreciate that. I feel that by following-up you are insulting the other person. If someone need to follow-up with me or if someone follow-up with me, I feel insulted. So, what is the solution? Whether we should follow-up? Who should follow-up? In this write-up, I will be sharing few examples and will try to find a solution.Let’s understandWe are social animals and we cannot do all the things on our own. I
    -five percent of my clients land great jobs through their networks. It’s not worth risking those odds to NOT be continually networking! Remember: If you’re in career transition, networking IS your job. It should be the primary focus of everything you do. The quantity and quality of your networking time is directly related to the personal, professional, and financial satisfaction you’ll have in your next job.”

    Who should be on your contact list? Who should you be reaching out to? The answer is: everyone you know. Everyone? Yes, everyone! Every single person alive who knows your name should be on your contact list! (The only exception is people who clearly don’t like you)! It doesn’t matter what these contacts do for a living, or where they live, or how much power or money they have. The key is not to pre-judge people or make assumptions about who can and cannot help you. After guiding thousands of clients through the networking process, I have learned that most new jobs are secured through people who were least expected to be of help!

    Let’s “de-mystify” the networking process, so it won’t seem overwhelming or confusing to you any longer. What follows is a highly-structured and purposeful approach that consistently produces excellent results! Using your Contact List to focus on the specific people to contact, here are the basic steps you’ll need to follow:

    1. Build Rapport. State, “I was referred by (give name of mutual friend/colleague), or “I was referred by our mutual colleague/friend (give name), who suggested that” …. (Find some area of common interest to discuss). I’m contacting you about a career matter, but let me assure you that I am not calling to ask you for a job – nor do I expect you to even know of any job openings. Let me start by telling you a bit about myself and my professional background....

    2. State “where you’ve been” by using a Positioning Statement. This is a succinct, pre-prepared verbal statement that explains “who you are” professionally. Example: “I am a senior Financial and Operations Professional and graduate of Western General’s Financial Management Program. I have more than 15 years of experience in the Manufacturing and Services industries. My strengths include analysis, problem-solving, communication and innovation. I have specific expertise in Financial Analysis and Reporting, Cash and Risk Management, and Productivity Analysis. I am seeking a leadership position with a focus on Financial Reporting.”

    3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.

    4. Ask for help. “Would you be willing to help me?”

    5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do

    Avoid the Flu and Bronchitis at Work
    Bronchitis is identified as being either chronic or acute. Acute bronchitis usually is limited into ration to anywhere from a few days to a week or two. It's often accompanied by flu like symptoms. Once ill, you can expect to have several days, with limited or no productivity, and even more time not performing at your best. While chronic bronchitis tends to last months or even years, the symptoms are much less pronounced and debilitating.Of these two basic bronchitis categories, acute bronchitis is typically associated with colds and flu like symptoms. The symptoms of acute bronchitis include:1. A Feeling of Tightness or Constriction in Your Chest2. Usually a Sore Throat3. Congestion4. Wheezing and Difficulty Breathin
    e assumptions about who can and cannot help you. After guiding thousands of clients through the networking process, I have learned that most new jobs are secured through people who were least expected to be of help!

    Let’s “de-mystify” the networking process, so it won’t seem overwhelming or confusing to you any longer. What follows is a highly-structured and purposeful approach that consistently produces excellent results! Using your Contact List to focus on the specific people to contact, here are the basic steps you’ll need to follow:

    1. Build Rapport. State, “I was referred by (give name of mutual friend/colleague), or “I was referred by our mutual colleague/friend (give name), who suggested that” …. (Find some area of common interest to discuss). I’m contacting you about a career matter, but let me assure you that I am not calling to ask you for a job – nor do I expect you to even know of any job openings. Let me start by telling you a bit about myself and my professional background....

    2. State “where you’ve been” by using a Positioning Statement. This is a succinct, pre-prepared verbal statement that explains “who you are” professionally. Example: “I am a senior Financial and Operations Professional and graduate of Western General’s Financial Management Program. I have more than 15 years of experience in the Manufacturing and Services industries. My strengths include analysis, problem-solving, communication and innovation. I have specific expertise in Financial Analysis and Reporting, Cash and Risk Management, and Productivity Analysis. I am seeking a leadership position with a focus on Financial Reporting.”

    3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.

    4. Ask for help. “Would you be willing to help me?”

    5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do

    En Route To Be A Supermodel
    The glitz and glamour of the fashion industry may keep us jaw-dropped in awe and desire, but rest assured, it does not come easy. We keep drooling over the gorgeous ladies and gentlemen in godly shapes and looks, which put the ramp on fire, and secretly wish to be like them. However, what we see is only the end. The means often remain buried beneath all the hype and hoopla.Being a supermodel is no duck soup! The path to this pinnacle of limelight is a result of persistent dedication and hard work. Many young men and women see modeling as a lucrative career option and aspire to be famous supermodels, only to get disillusioned after they set foot on the rough roads to this end. Indeed, you need to have it in you to be one. Now, what is it that one needs to
    t I am not calling to ask you for a job – nor do I expect you to even know of any job openings. Let me start by telling you a bit about myself and my professional background....

    2. State “where you’ve been” by using a Positioning Statement. This is a succinct, pre-prepared verbal statement that explains “who you are” professionally. Example: “I am a senior Financial and Operations Professional and graduate of Western General’s Financial Management Program. I have more than 15 years of experience in the Manufacturing and Services industries. My strengths include analysis, problem-solving, communication and innovation. I have specific expertise in Financial Analysis and Reporting, Cash and Risk Management, and Productivity Analysis. I am seeking a leadership position with a focus on Financial Reporting.”

    3. Share “what happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.

    4. Ask for help. “Would you be willing to help me?”

    5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do

    Continuing Professional Development
    Continuing professional development (CPD) is promoted by the CIPD to support the systematic development and accreditation of its members. The aim is that the continuing search to improve knowledge and skills through exposure to new experiences benefits both the individual and the business. The CIPD actively encourages CPD along with other bodies for professionals such as lawyers, accountants and surveyors.The world is not static and there are new developments in all areas emerging all the time, which are both challenging and exciting. Change gives individuals a chance to stretch their ability and staying up to date builds confidence and adds to credibility. For businesses, the benefits are the ability to stay ahead of competitors and the increase in
    happened” with an Exit Statement. This is a concise explanation of why you’re no longer at your previous position, or why you’re interested in leaving your current employer. Example: “As a result of a merger between two business units, over 1,500 positions have been affected, including mine. I now have the opportunity to explore other career options in Financial Services that will leverage my proven strengths in analysis, problem-solving, communication and innovation.” The Exit Statement must be expressed in positive terms, so there will be no suspicion that you “did something wrong” to lose your job.

    4. Ask for help. “Would you be willing to help me?”

    5. “Decompress” – take the pressure off – reassure your contact again that you are not asking for a job. Reiterate, “As I said, I am not asking you for a job, nor do I expect you to know of any appropriate positions. However, I am interested any advice or guidance that you could offer, in addition to any networking contacts you could provide. (Give name of mutual friend/colleague) told me that you’d be a great person to talk to for this purpose. Would you be willing to review some of my credentials, and give me candid feedback? I could send the materials right over.”

    6. Ask again for help, i.e., expanding contact network, guidance, advice, feedback. Leverage the notion of “six degrees of separation” – ask for contacts from your contacts! And always “come from generosity.” This means you should be on the lookout for opportunities to offer something of value in return.

    7. Share your main documents, and set a time to get back to them. State, “I’ll e-mail (or fax) a one-page Professional Biography and list of Target Companies to you. Then I’d like to follow-up and have another conversation – when would be better for you, Wednesday afternoon or Friday morning? I know your input will be of great value, and I appreciate your willingness to help. Follow-up after your networking meeting and keep the conversation going with two-way value exchange. Note: if the contact is a “center of influence,” try to have your follow-up discussion face-to-face instead of on the phone, unless the contact is outside your geographic region.

    It’s a smart career move to always be networking, no matter what’s going on for you professionally. If you don’t need help at this time, build-up your networking power by helping others. In general, people will want to help you. It makes them feel good about themselves. It boosts their self-esteem to be considered “a connector” of people with opportunities and information, and it makes them feel important.” Networking is a great investment in your future, and over the long-term, it always pays big dividends!”

    Copyright © 2006, Ford R. Myers and Career Potential, LLC.

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