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Hub You - What Are You Selling with Your Elevator Speech?
Having been in business for myself for almost 20 years, I have found myself analysing the way I have progressed and developed both in business, and as a person, and the word that covers this best is philosophy. If your business is not doing well, then it may be worth taking a look a
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write yo
It’s been said that 80% of a young company’s business comes from referrals. Yet referral marketing is one of the most underutilized marketing tools.I know most of you are going to say you use networking, and I’m sure you do. Most business owners do. To an extent. But do y
The origin of many business relationships is the elevator speech. Those first few words that set the stage for putting two people closer together that may result in a long term and very profitable business relationship
If your elevator sells features, you may get off at the wrong floor. Take a poll, no one really cares about you, except maybe your dog. What they care about is them. The old WIIFM "What's In It For Me?" And what's for them is not your opening salvo that says YOU are the number one dental floss producer in Alabama.
Your elevator speech, those 13 words or less that follow the question (you should love to hear) "What do you do?" should be laced with benefits and beg the follow up question "Oh? Tell me more!"
"I play a major role in helping people avoid root canals!"
11 words that cannot be met with "ho hum". If someone said that to you, you would have to ask, even if you just came from the molar mechanic with a clean bill.
The carefully crafted elevator speech solves a problem, eases pain, does something nice. It does not state name and title. "I'm the VP at Acme Ball Bearings" Yawn.
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write you
If you've worked on the Internet for any length of time, then you probably realize how important it is for websites to offer valuable information. Many companies offer free information products to grab a targeted audience. There's no doubt that Web surfers are seeking information, a
If your elevator sells features, you may get off at the wrong floor. Take a poll, no one really cares about you, except maybe your dog. What they care about is them. The old WIIFM "What's In It For Me?" And what's for them is not your opening salvo that says YOU are the number one dental floss producer in Alabama.
Your elevator speech, those 13 words or less that follow the question (you should love to hear) "What do you do?" should be laced with benefits and beg the follow up question "Oh? Tell me more!"
"I play a major role in helping people avoid root canals!"
11 words that cannot be met with "ho hum". If someone said that to you, you would have to ask, even if you just came from the molar mechanic with a clean bill.
The carefully crafted elevator speech solves a problem, eases pain, does something nice. It does not state name and title. "I'm the VP at Acme Ball Bearings" Yawn.
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write yo
Have you ever thought about what you do ... really?I don't mean have you really thought about it. I mean what do you really do?Many people look at their business card for a clue. I suggest you ask your clients.I know of one business coach who is seen as a marria
Your elevator speech, those 13 words or less that follow the question (you should love to hear) "What do you do?" should be laced with benefits and beg the follow up question "Oh? Tell me more!"
"I play a major role in helping people avoid root canals!"
11 words that cannot be met with "ho hum". If someone said that to you, you would have to ask, even if you just came from the molar mechanic with a clean bill.
The carefully crafted elevator speech solves a problem, eases pain, does something nice. It does not state name and title. "I'm the VP at Acme Ball Bearings" Yawn.
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write yo
The history of the species as described by Evolutionists discuss the theory of hunter-gatherer tribes roaming around, having seasonal patterns knowing where to find the food and transporting themselves by walking. Later agriculture based became prevalent as the most recent activity.
11 words that cannot be met with "ho hum". If someone said that to you, you would have to ask, even if you just came from the molar mechanic with a clean bill.
The carefully crafted elevator speech solves a problem, eases pain, does something nice. It does not state name and title. "I'm the VP at Acme Ball Bearings" Yawn.
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write yo
The good news is that advertising works. I’ve witnessed real, measurable results making me a big believer in advertising. The bad news is that it’s the most expensive way to grow your business – you are literally buying new customers. Don’t get me wrong, adding new clients to your c
"I help cars go faster and ride smoother on less gas!" Now you've got my attention. And who knows, I may have a brother in law who has a company that east ball bearing for breakfast and buys them by the train car load.
Write your elevator speech on a piece of paper. Cross out all the features and amplify the benefits. Make life easier in 13 words or less and they will beat a path to your door.
Just for fun, tell the next ten people you know (not in your company) that you just read an article about elevator speeches. Ask them to tell your their elevator speech.
10 people. Haw many stumble and mumble unprepared? How many blurt out a company and title. How few actually tantalize you with 13 words with a great big hook in them? 10 people... go on, you will be very surprised.
To learn more about how to craft a winning elevator speech visit http://tinyurl.com/lzcyl
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