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Hub You - Are You A Common Denominator
"My expertise is worth literally billions of dollars. Why would I put a $5 (or less) price tag on it?"Yes, I completely agree that your expertise is absolutely worth plenty, and certainly a whole lot more than $5 for a single copy of your booklet, and charging even less when filling a large-quantity order. There is no denying it, even for a split second, by anyone’s definition. “A Few Good Men” with Kevin Bacon. Michelle Pfeiffer was in “Wolf” with Jack Nicholson, who was in “A Few Good Mean” with Kevin Bacon. And so on. The number of intervening movies is that actor or actresses Bacon Number or degree number. Thus, in this example, Nicholson would have a Bacon Number of 1 and Pfieffer a Bacon N
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business environment (competition, trends, statistics, etc).Internally, the amount of information you gather about your own business will depend on your company size. Info
People who have attended my networking seminars know the importance I place on business cards and how this tool is presented. You have no other tool that is more powerful, with the exception of your handshake. However that is a topic destined for a different column.
The part of the conversation that stimulated this column is the fact that both of the networkers either knew me or had heard of me. When two individuals meet, and know one person in common, that person becomes what I like to call their common denominator. You become a common denominator when you have done an effective job of branding both your name and the name of your business into other people’s minds.
It reminds me of the game developed by the college students from Albright College. It was based on the theory that Kevin Bacon is the center of the entertainment universe, and that any actor or actress can be linked back to him, typically within six degrees (six connections). By looking at movies that they have in common, you can link them to Kevin Bacon. Fox example, Jack Nicholson was in “A Few Good Men” with Kevin Bacon. Michelle Pfeiffer was in “Wolf” with Jack Nicholson, who was in “A Few Good Mean” with Kevin Bacon. And so on. The number of intervening movies is that actor or actresses Bacon Number or degree number. Thus, in this example, Nicholson would have a Bacon Number of 1 and Pfieffer a Bacon Nu
Today's highly competitive market for trade show displays has the display manufacturer's cutting corners on the most important part of your display - the trade show display shipping case!! With internet marketing causing reduce prices on trade show displays many display manufacturer's are cutting corners to save money by providing substandard shipping cases for many of their displays.tool is presented. You have no other tool that is more powerful, with the exception of your handshake. However that is a topic destined for a different column.
The part of the conversation that stimulated this column is the fact that both of the networkers either knew me or had heard of me. When two individuals meet, and know one person in common, that person becomes what I like to call their common denominator. You become a common denominator when you have done an effective job of branding both your name and the name of your business into other people’s minds.
It reminds me of the game developed by the college students from Albright College. It was based on the theory that Kevin Bacon is the center of the entertainment universe, and that any actor or actress can be linked back to him, typically within six degrees (six connections). By looking at movies that they have in common, you can link them to Kevin Bacon. Fox example, Jack Nicholson was in “A Few Good Men” with Kevin Bacon. Michelle Pfeiffer was in “Wolf” with Jack Nicholson, who was in “A Few Good Mean” with Kevin Bacon. And so on. The number of intervening movies is that actor or actresses Bacon Number or degree number. Thus, in this example, Nicholson would have a Bacon Number of 1 and Pfieffer a Bacon N
When I started my first business in 1981, I researched business plans and marketing plans. I looked at all of the formats and read a lot about the purpose of creating a business plan. But I never got enthused enough to do it. When I launched my speaking business in 1997, I reconsidered a business plan and a marketing plan. Again, they looked too complex - like a lot of "overkill"
It reminds me of the game developed by the college students from Albright College. It was based on the theory that Kevin Bacon is the center of the entertainment universe, and that any actor or actress can be linked back to him, typically within six degrees (six connections). By looking at movies that they have in common, you can link them to Kevin Bacon. Fox example, Jack Nicholson was in “A Few Good Men” with Kevin Bacon. Michelle Pfeiffer was in “Wolf” with Jack Nicholson, who was in “A Few Good Mean” with Kevin Bacon. And so on. The number of intervening movies is that actor or actresses Bacon Number or degree number. Thus, in this example, Nicholson would have a Bacon Number of 1 and Pfieffer a Bacon N
As a branding expert, companies often come to me asking, what can I do to increase my firm’s name recognition? Of course, increasing name recognition is only one aspect of the branding puzzle, but an important one. It is particularly perplexing to a company well known in a certain market, (perhaps where the company originated), but disappointed at the lack of carry over in name recogniti
When you hear the word “marketing” what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Some say they’ve never done marketing and don’t need to because
I certainly do not believe that I am the center of the networking universe, but it is interesting how other professionals can easily learn about you through word of mouth marketing.
I decided to research my theory on the Internet. It came as no surprise when I immediately discovered the organization WOMMA. WOMMA is an acronym for Word of Mouth Marketing Association. The mission of this organization is to help others build thriving professions based on best practices, effective standards, and ethical leadership. The members of this group are experts and innovators who have mastered the art and science of creating genuine customer enthusiasm, amplifying it, and sharing it with others.
None of this is rocket science. We frequently see businesses spending thousands of dollars on ineffective marketing without results. Other organizations understand the benefits of a job well done, taking care of their clients and expressing sincere enthusiasm with everyone they come in contact with. The latter is based on basics that go back to Napoleon Hill and Dale Carnegie. Why do we keep trying to reinvent this wheel?
In summary, becoming a common denominator means imprinting you and your organization. When others speak highly of you and show an interest in y
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