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Hub You - How To Add a Value Towards Your Business Perspective
Strong brands become so as they develop a reputation for consistency - be that how they position themselves, the use of their corporate identity, in their messaging and their pricing.Yes pricing - a subject not talked about much in the context of branding.Let’s explore two specific case studies about price inconsistency and the impact to a company’s brand and business performance.Case Study 1 - Price Harmonisation i
Remember that marketing may be conducted for the masses, but your customers are only going to focus in one at a time. They always think of themselves as special individuals and you should too, even though you're marketing to the entire market.
By Abe Cherian
Copyright © 2005
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask t
Is your office buried under a flood of papers? If so, you are not alone. Papers are accumulated everywhere: employees maintain a personal archive, each office maintains an archive and then there is an official company archive. The result is storage requirements for paper documents grows at a rate of 20-25% every year. If that cost alone wasn’t hurting businesses, Sarbanes-Oxley now requires businesses to properly maintain and quickly
One of the worst mistakes 99% of the businesses make is letting prospects and clients come and go with no thought as to how valuable they really are and how valuable they are to the future security of your business. Before you can get this answer you must find the value of your customer.
Every customer is going to buy. How many times throughout the year? How long? If you don't figure out these numbers you really aren't in business because you don't have a valuable asset. Your business lacks value. It might have cash flow and you might have some money, but it's mostly short term.
You need to continually think of what you can do for your customers. If there's any greed in you, it should be on your customer's behalf. You want to try to reverse the greed for your customers.
What benefits and advantages can you pile onto your product or service to make them irresistible?
Take out a piece of paper and write down the words, "I can offer my customers" and also write down, "I can offer my customers more or less of what? I can offer my customers better what? I can offer my customers stronger what? I can offer my customers lower or higher what?" Any other thing that you can think of to offer your customers.
Then match your current skills and capabilities with all these extra benefits and features that you've listed and determine what cost you might have to offer these services. List the additional features and benefits, the additional cost, and describe the components of that cost. Such items like product cost, shipping cost, fulfillment cost, personnel, inventory, and storage. These are all considered when you do an exercise like this.
If you're a service type business, offer the additional cost as measured in terms of the extra time it takes to provide the additional feature or benefit. The proper way to think of this extra time is similar to the way we characterize time spent working for someone else 8 hours a day, 5 days a week versus the time spent learning how to create wealth in your business.
If you slow down a bit, you can work smarter rather than harder by learning to make your money work as hard for you as you work for it or making your product or service work harder for you than you work for it. You can achieve much more for less work.
Similarly, you can spend less time in a service business taking on more and more clients if you simply treat existing ones differently. Treat them all as VIP's and they'll build your business for you. You'll provide that extra time and service to do what you should for public relations with your customers.
Remember that marketing may be conducted for the masses, but your customers are only going to focus in one at a time. They always think of themselves as special individuals and you should too, even though you're marketing to the entire market.
By Abe Cherian
Copyright © 2005
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask th
Internet millions - Is it possible to make 1000's of dollars working from home with only a computer and an Internet connection. Yes, I think anybody could if they really wanted to. When I say really want to I mean you have to have a desire to make money. And everybody that starts there own business usually have a very strong desire to start with but after a while it fades away and you forget WHY you started this business. If you do a lot of w
You need to continually think of what you can do for your customers. If there's any greed in you, it should be on your customer's behalf. You want to try to reverse the greed for your customers.
What benefits and advantages can you pile onto your product or service to make them irresistible?
Take out a piece of paper and write down the words, "I can offer my customers" and also write down, "I can offer my customers more or less of what? I can offer my customers better what? I can offer my customers stronger what? I can offer my customers lower or higher what?" Any other thing that you can think of to offer your customers.
Then match your current skills and capabilities with all these extra benefits and features that you've listed and determine what cost you might have to offer these services. List the additional features and benefits, the additional cost, and describe the components of that cost. Such items like product cost, shipping cost, fulfillment cost, personnel, inventory, and storage. These are all considered when you do an exercise like this.
If you're a service type business, offer the additional cost as measured in terms of the extra time it takes to provide the additional feature or benefit. The proper way to think of this extra time is similar to the way we characterize time spent working for someone else 8 hours a day, 5 days a week versus the time spent learning how to create wealth in your business.
If you slow down a bit, you can work smarter rather than harder by learning to make your money work as hard for you as you work for it or making your product or service work harder for you than you work for it. You can achieve much more for less work.
Similarly, you can spend less time in a service business taking on more and more clients if you simply treat existing ones differently. Treat them all as VIP's and they'll build your business for you. You'll provide that extra time and service to do what you should for public relations with your customers.
Remember that marketing may be conducted for the masses, but your customers are only going to focus in one at a time. They always think of themselves as special individuals and you should too, even though you're marketing to the entire market.
By Abe Cherian
Copyright © 2005
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask t
The reason for any professional or trade association to exist is for the purpose of synergistic and mutual improvement of the persons and organizations involved is a particular industry or profession. I believe an association to be a gathering of people with similar interests and goals. This gathering must be a multi-faceted partnering alliance between members (including associate or supplier members), officers and paid staff.In every as
Then match your current skills and capabilities with all these extra benefits and features that you've listed and determine what cost you might have to offer these services. List the additional features and benefits, the additional cost, and describe the components of that cost. Such items like product cost, shipping cost, fulfillment cost, personnel, inventory, and storage. These are all considered when you do an exercise like this.
If you're a service type business, offer the additional cost as measured in terms of the extra time it takes to provide the additional feature or benefit. The proper way to think of this extra time is similar to the way we characterize time spent working for someone else 8 hours a day, 5 days a week versus the time spent learning how to create wealth in your business.
If you slow down a bit, you can work smarter rather than harder by learning to make your money work as hard for you as you work for it or making your product or service work harder for you than you work for it. You can achieve much more for less work.
Similarly, you can spend less time in a service business taking on more and more clients if you simply treat existing ones differently. Treat them all as VIP's and they'll build your business for you. You'll provide that extra time and service to do what you should for public relations with your customers.
Remember that marketing may be conducted for the masses, but your customers are only going to focus in one at a time. They always think of themselves as special individuals and you should too, even though you're marketing to the entire market.
By Abe Cherian
Copyright © 2005
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask t
If you are planning to sell your car in a private sale, there are some smart ways you can get more money for your car perhaps hundreds of dollars over its book value. Selling your car instead of trading it in is wise: you’ll get more than anything offered by your dealer. Keep reading and we’ll examine ways you can make money with your car sale.Prep It – If your car hasn’t been waxed for some time, now is the time to do it. Thoroughly cle
If you slow down a bit, you can work smarter rather than harder by learning to make your money work as hard for you as you work for it or making your product or service work harder for you than you work for it. You can achieve much more for less work.
Similarly, you can spend less time in a service business taking on more and more clients if you simply treat existing ones differently. Treat them all as VIP's and they'll build your business for you. You'll provide that extra time and service to do what you should for public relations with your customers.
Remember that marketing may be conducted for the masses, but your customers are only going to focus in one at a time. They always think of themselves as special individuals and you should too, even though you're marketing to the entire market.
By Abe Cherian
Copyright © 2005
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask t
Did you ever play a game of battleship, where you have to blindly plug in little pegs to try to find your opponents ships? Well, medical billing is sometimes like that, especially when you're billing claims electronically and sending a GU0 record, or CMN. The "plug in the values" approach to many of the fields leaves many billers dazed and confused. In this installment we're going to continue our review of the GU0 record, picking up with fie
Remember that marketing may be conducted for the masses, but your customers are only going to focus in one at a time. They always think of themselves as special individuals and you should too, even though you're marketing to the entire market.
By Abe Cherian
Copyright © 2005
You may publish this article in your ezine, newsletter on your web site as long as the byline is included and the article is included in it's entirety. I also ask that you activate any html links found in the article and in the byline. Please send a courtesy link or email where you publish to: support@multiplestreammktg.com
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