Hub You - Business

Working with Hearing Impaired Employees - Giving Them a Fair Go
Hearing impaired people often encounter difficulty at work because their disability isn’t visible. I’d like to relate to you, briefly, the sorry saga of a young man who has recently been dragged through a performance management process, essentially brought about by misunderstanding, frustration on his behalf, and fa

Practice Growth Strategies for Chiropractors
Practice growth is a difficult and often frustrating process. No matter how talented, experienced, or proficient you are as a chiropractor, marketing your business may be draining your energy, funds, and desire to achieve the original plans you had for your practice.Advertising is not fail-proof, and usually the th

5 Steps to Make a 60 Second Commercial that Will Have Prospects Swarming You After Your Next Networking Event

Every local meeting I attend has networking opportunities. The best opportunity is your 60 second business commercial, or elevator speech. How many of you hear this, ‘Hi, My Name is_____. I work for ________. Usually here they talk about what they do. If you need ______, see me after the meeting. When you’re in a room of 50 people, it gets pretty tedious.

So, how do you make your self stand out?

Follow these 3 easy steps, and get ready to have several new prospects come up to you immediately after your next commercial.

1. Ask yourself: What’s unique about me and my business? Put some thought into this. What makes your business different than your competitors?
2. List the 3 biggest benefits of your product or service. How does your product or service help make your customers life easier. That’s the kind of stuff people need to know before they might approach you.
3. Who is your target market? Your message needs to be addressed specifically to that group. In a room of 50 people, maybe 5 are prospects for you.
4. Is there something in the market that people aren’t getting from your competitors? Gaps in the market that you fill? Maybe you offer more choices or stock a wide variety of product. Now think about how that helps your c

Managing The Fear And Anxiety Of Finding Another Job
Layoffs in today’s business world are common and with it comes the fear and anxiety of finding another job. With this in mind, here is a list of techniques that a person can use to help manage their stresses and anxieties in finding a new job.A technique that can be used to reduce the stress of finding another job

is, ‘Hi, My Name is_____. I work for ________. Usually here they talk about what they do. If you need ______, see me after the meeting. When you’re in a room of 50 people, it gets pretty tedious.

So, how do you make your self stand out?

Follow these 3 easy steps, and get ready to have several new prospects come up to you immediately after your next commercial.

Job Search Lessons from the 2006 Super Bowl
The Super Bowl is a game but, like sports in general, it offers useful life lessons that we can take with us . . . if we only look below the surface. As I watched the game, I saw a number of things. How many did you see?1. As I pointed out last year, winning is a team effort. That was never more obvious than this y

d get ready to have several new prospects come up to you immediately after your next commercial.

Overview on Qualitative Data Collection Techniques in International Marketing Research
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in or

ts of your product or service. How does your product or service help make your customers life easier. That’s the kind of stuff people need to know before they might approach you.
3. Who is your target market? Your message needs to be addressed specifically to that group. In a room of 50 people, maybe 5 are prospects for you.
4. Is there something in the market that people aren’t getting from your competitors? Gaps in the market that you fill? Maybe you offer more choices or stock a wide variety of product. Now think about how that helps your

Job-Seekers: Prepare Your Stories
You know that your great stories - call them anecdotes, examples or whatever - will help you shine in a job interview. Stories do three things. One, they show that you really grasped the question - whether it was “Have you ever had to pinch-hit under pressure?” or “Tell me about a time when you had to deal with a difficul

a room of 50 people, maybe 5 are prospects for you.
4. Is there something in the market that people aren’t getting from your competitors? Gaps in the market that you fill? Maybe you offer more choices or stock a wide variety of product. Now think about how that helps your customer.
5. Create some urgency. End with a special offer. ‘If you see me today, you’ll get a 15% discount’. That gives people a reason to see you after the meeting, not put it off for a week or two.

Write out your answers to these questions.

Now, let’s work on putting this together for a compelling commercial that should attract some new prospects to you.

Think about how you’re unique and put that in your first sentence. ‘Hi my name is Susan Adams. I’ve sold everything from encyclopedia’s to Learjets. In 10 minutes, I can find out why you’re not closing enough prospects. Ten minutes to potentially make you thousands more dollars.’

Everyone has something unique they can talk about. Remember, those who are listening only care what you can do for them. Put yourself in their shoes. Think about what you would have to hear to approach someone after a meeting.

Practice your commercial at different meetings and see what works. Also keep in mind if you’re speaking to all women or all men vs a unisex group.

Once you do this a few times, you’ll see the difference….and star

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.iadvice.info/article/31536/iadvice-Your-60-Second-Commercial.html">Your 60 Second Commercial</a>

BB link (for phorums):
[url=http://www.iadvice.info/article/31536/iadvice-Your-60-Second-Commercial.html]Your 60 Second Commercial[/url]

In general, it’s far easier to keep an existing customer than it is to attract a new one. Cultivating a long-term relationship with your customers is an important part of doing business. After all, it’s your return customers who provide close to 80% of your annual sales and business. What’s the best way to encourage repeat business and further orders from customers who have bought from you in the past?

Direct mail post cards are a popular means of marketing to potential customers. To be effective, a statement about the benefits of your service is the type of heading that works best on direct mail post cards.

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Hub You - Your 60 Second Commercial

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