Hub You - You + Who = Success?

Cross-promoting products and services is an excellent marketing strategy. You basically combine forces with another business in a different, yet complimentary, industry and reap the benefits.

You BOTH have customer lists, yet different lists. Enlist the power of both sets of customers.

Here are some suggestions for cross-promotional activities. I would love to see a discussion at ScrapBiz with some more ideas.

You+ the School Photographer: How many moms would love to have a premade page to buy or a page kit with custom die-cuts of the school name or grade? Give the photographer a cut of your profits in exchange for advertising your product.

You + the Parent Teacher Association (PTA). My local PTA put out a pamphlet at the beginning of the year with all the local businesses who offered discounts to Penny Creek Elementary PTA members. There wasn't a single scrapbook business on that list! What if YOUR BIZ was there?! I don't even think you have to pay to be on the list because the list stimulates membership for the PTA.

You + local camera or frame shop: In a recent edition of a scrapbook magazine, a consultant described her partnership with a local frame shop. They allowed her to hold her workshops in their store with the hopes that they would sell frames. A camera store would also be an excellent choice-they could teach a mini class about digital photography and offer their photo processing kiosk during your class.

You + Dance/Gymnastics studio or children's gym: Most of these places have a "birthday room" or area with tables. How about a "Scrap and Play" day (mom's pay to come let their kids play and moms scrap while the kids play) or a kit specializing in gymnastics or dance embellishments?

You + wedding planner/photographer: Offer a special package to new brides to make their books or give them a discount on custom invitations or bridal products

You + the pumpkin patch or tree farm: Put together a kit about picking a pumpkin or Christmas tree. Most places have a gift shop. Give a portion of the proceeds to the farm.

Here are some suggestions for cross-promotional activities. I would love to see a discussion at ScrapBiz with some more ideas.

You+ the School Photographer: How many moms would love to have a premade page to buy or a page kit with custom die-cuts of the school name or grade? Give the photographer a cut of your profits in exchange for advertising your product.

You + the Parent Teacher Association (PTA). My local PTA put out a pamphlet at the beginning of the year with all the local businesses who offered discounts to Penny Creek Elementary PTA members. There wasn't a single scrapbook business on that list! What if YOUR BIZ was there?! I don't even think you have to pay to be on the list because the list stimulates membership for the PTA.

You + local camera or frame shop: In a recent edition of a scrapbook magazine, a consultant described her partnership with a local frame shop. They allowed her to hold her workshops in their store with the hopes that they would sell frames. A camera store would also be an excellent choice-they could teach a mini class about digital photography and offer their photo processing kiosk during your class.

You + Dance/Gymnastics studio or children's gym: Most of these places have a "birthday room" or area with tables. How about a "Scrap and Play" day (mom's pay to come let their kids play and moms scrap while the kids play) or a kit specializing in gymnastics or dance embellishments?

You + wedding planner/photographer: Offer a special package to new brides to make their books or give them a discount on custom invitations or bridal products

You + the pumpkin patch or tree farm: Put together a kit about picking a pumpkin or Christmas tree. Most places have a gift shop. Give a portion of the proceeds to the farm.

Tips for Handling On the Job Setbacks
If you’ve chosen a business career, you will inevitably experience some type of setback. And whether your pet project is canceled, your performance review is a bust, you get turned down for a promotion, or you’re asked to leave the company, setbacks hurt big time. Nevertheless, if you start thinking of yourself as a victim or allow your the Parent Teacher Association (PTA). My local PTA put out a pamphlet at the beginning of the year with all the local businesses who offered discounts to Penny Creek Elementary PTA members. There wasn't a single scrapbook business on that list! What if YOUR BIZ was there?! I don't even think you have to pay to be on the list because the list stimulates membership for the PTA.

You + local camera or frame shop: In a recent edition of a scrapbook magazine, a consultant described her partnership with a local frame shop. They allowed her to hold her workshops in their store with the hopes that they would sell frames. A camera store would also be an excellent choice-they could teach a mini class about digital photography and offer their photo processing kiosk during your class.

You + Dance/Gymnastics studio or children's gym: Most of these places have a "birthday room" or area with tables. How about a "Scrap and Play" day (mom's pay to come let their kids play and moms scrap while the kids play) or a kit specializing in gymnastics or dance embellishments?

You + wedding planner/photographer: Offer a special package to new brides to make their books or give them a discount on custom invitations or bridal products

You + the pumpkin patch or tree farm: Put together a kit about picking a pumpkin or Christmas tree. Most places have a gift shop. Give a portion of the proceeds to the farm.

How To Know What Sells - And Stop Leaving Money On The Niche Marketing Table
Once you have picked a niche market after careful research, you need a profit model to implement in your business.How to find the best content and products to focus on for your selected niche? How to leverage this for the greatest profit - quickly and easily? These are questions thousands of niche marketing enthusiasts are lookint described her partnership with a local frame shop. They allowed her to hold her workshops in their store with the hopes that they would sell frames. A camera store would also be an excellent choice-they could teach a mini class about digital photography and offer their photo processing kiosk during your class.

You + Dance/Gymnastics studio or children's gym: Most of these places have a "birthday room" or area with tables. How about a "Scrap and Play" day (mom's pay to come let their kids play and moms scrap while the kids play) or a kit specializing in gymnastics or dance embellishments?

You + wedding planner/photographer: Offer a special package to new brides to make their books or give them a discount on custom invitations or bridal products

You + the pumpkin patch or tree farm: Put together a kit about picking a pumpkin or Christmas tree. Most places have a gift shop. Give a portion of the proceeds to the farm.

In Praise Of Entreprenuers
There is no sector of the U.S. Economy that is more vital, yet often ignored' than small business sector. While many thought that big business drove the U. S. Economy by virtue of employment and the ability to produce products at lower prices, that is not necessarily the case. While we are currently appalled and angry at the excess of som let their kids play and moms scrap while the kids play) or a kit specializing in gymnastics or dance embellishments?

You + wedding planner/photographer: Offer a special package to new brides to make their books or give them a discount on custom invitations or bridal products

You + the pumpkin patch or tree farm: Put together a kit about picking a pumpkin or Christmas tree. Most places have a gift shop. Give a portion of the proceeds to the farm.

Once you start thinking, there are tons of ideas for partnering with another business! Make sure it's a win-win situation to plan an event with another business, then sit back and watch your customer base grow!

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