Hub You - Business

How to Format Your HTML Email for Maximum Results
HTML email messages are gaining popularity, especially in newsletters. As more recipients are able to properly support this email type, there are fewer compatibility issues. Here are some techniques that can help to improve the way your HTML messages appear.Picking Font TypesAuthoring your email in HTML does make it tempting to use any one of a zillion different fonts, but results show that the best fonts for marketing messages and readability are basic. Stick to text fonts that are 10 or 12 point, in either Verdana, Arial or Times New Roman for your message.BackgroundsProfessional business messages look best when text is

of this discussion, you may come back to the offer that was just rejected, or you may find some even better options. Either way you have gained a lot more information and not weakened your position.

4. A "Win/Win" result is always possible. False: It's desirable, but not always possible. Sometimes, even the best of negotiators have to "agree to disagree". The way to improve your ratio of "Win/Wins" is to focus very clearly on your own real needs (not positions) and the needs of the other party. Searching for many different options to satisfy both party's needs generates more "Win/Win" situations.

5. Is admitting to an error or omission a sign of weakness? False: Research shows that disclosing such information demonstrates

Maximizing Sales through the Ultimate Tracking Software
Every small to mid-sized business owner would love to know how to effectively keep a pulse on their marketing and customer service efforts. The common barrier that all companies run into is how to cost effectively measure and control this process.How will you keep track of the marketing and sales efforts of every department so you don’t create redundant work for everyone? From the inception of a marketing campaign to the lead; from the lead to the opportunity; from the opportunity to support issues, how are you monitoring this process universally at your company today?Think of it: you could pin down how many times you talked to a potential customer

When you left home for work this morning, did you feel ready to face the day knowing that you were going to have a number of successful negotiations? Chances are, the word "negotiation" never entered your head. Perhaps it should have!

We often think of negotiation as a formal process conducted behind closed doors by high powered executives, politicians or world leaders. Yet everyday all of us negotiate. You may have to agree with colleagues on the content of a report or presentation; with a customer over a disputed invoice; with a supplier on the terms for goods or services; or with your partner on what to have for dinner tonight! All of these things are negotiations.

Our problem is that we don't recognise them as negotiations, nor ourselves as negotiators. As a result, we enter these discussions less prepared than we could be. The result? Sometimes a less-than-successful outcome!

To help make all our daily negotiations more successful (for both you and the other party), you need to:

- State your case clearly and appropriately

- Organise your facts

- Control the timing and pace of your discussion

- Properly assess both yours and the other parties needs

How do you carry out these four points successfully? First, you need an understanding of some of the key principles of successful negotiation. Try this quiz to test your knowledge of negotiating by answering "True/False" to each question.

1. Should you ask for twice the amount you need?
2. Is your aim to prevent the other party from saying "No"
3. Will a small concession relieve the pressure?
4. A "Win/Win" result is always possible.
5. Is admitting to an error or omission a sign of weakness?

The following answers will provide some useful tips for your negotiating situations.

1. Should you ask for twice the amount you need? False. You will have to back down and will lose an important opportunity to influence the other party. Research clearly indicates that negotiators who make large concessions end up worse off. The secret of successful negotiating is to first identify your needs, then work out a range of options that will satisfy those needs. Start the negotiation by asking for the options that best meet your needs.

2. Is your aim to prevent the other party from saying "No"? False. In fact getting a "No" from the other party can be very useful because it gives you the opportunity to ask "Can you give me your reasons?". This leads to uncovering the other party's real needs and some options that will satisfy them ?V options which you can probably supply.

3. Will a small concession relieve the pressure? False: If you make a small concession, chances are you are negotiating over options rather than needs. Additionally, the other party may think you are weakening and put more pressure on. Far better to state or restate your needs and then explore as many options as possible to satisfy them. As part of this discussion, you may come back to the offer that was just rejected, or you may find some even better options. Either way you have gained a lot more information and not weakened your position.

5. Is admitting to an error or omission a sign of weakness? False: Research shows that disclosing such information demonstrates

8 Ways to Boost Service Business Revenues Part 2 of 2
If you want to boost your service business revenues consider these ways to improve customer loyalty and generate more sales - without investing in expensive advertising campaigns.6. Evaluate your customer portfolio to identify high-value segments. It may not sound nice to say, but not all clients are equal. So it is important to assess which clients are profitable for you.Identify the characteristics that make your good clients valuable to you. Review your sales records, data on previous clients and other sources to determine the profile of your ideal client. This enables you to define a segment that you can consequently target with your marketing e

ourselves as negotiators. As a result, we enter these discussions less prepared than we could be. The result? Sometimes a less-than-successful outcome!

To help make all our daily negotiations more successful (for both you and the other party), you need to:

- State your case clearly and appropriately

- Organise your facts

- Control the timing and pace of your discussion

- Properly assess both yours and the other parties needs

The following answers will provide some useful tips for your negotiating situations.

5. Is admitting to an error or omission a sign of weakness? False: Research shows that disclosing such information demonstrates

When The Going Gets Tough, Can You Afford To Market?
I already know the answer to the questions above, so don't worry about emailing me or anything. It is during the tough times that I can almost assure you most other businesses have also cut their marketing budgets, among other expenses like training, supplies, and other necessities to run a business. The fear of becoming unprofitable is overwhelming isn't it?I am writing this article to tell you that because most of your competitors and other businesses are not devoting as many resources to marketing during the tough times...That you are in prime position to take advantage of the situation! Get out there and market your business! The "marketing traffic" is

u need?
2. Is your aim to prevent the other party from saying "No"
3. Will a small concession relieve the pressure?
4. A "Win/Win" result is always possible.
5. Is admitting to an error or omission a sign of weakness?

The following answers will provide some useful tips for your negotiating situations.

5. Is admitting to an error or omission a sign of weakness? False: Research shows that disclosing such information demonstrates

Discover Why We Think David Beckham Should Concentrate On Football
We must change the way we think about marketing, it is no longer, if it has ever been, business-to-consumer but consumer-to-consumer.This means recognizing that your most important relationship is not between the company and the brand and any given consumer, but between the latter and other individuals.What happens in real life is what matters to or between them.Marketers should focus on creating social meaning and social utility-things that help real world social interaction or support the group’s interests-rather than forcing meaning on individuals through brain washing or bribery.Products or services could be devised to be interestin

for the options that best meet your needs.

5. Is admitting to an error or omission a sign of weakness? False: Research shows that disclosing such information demonstrates

Earning the Right To Sell With Stats - 10 Steps to Greatness
We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.Those stats are cited by commentators during the game, sports reporters after the game and they are featured on the backs of baseball cards to they tell the story of the player's career.Those of us in business could learn a thing or two from baseball players about using stats to size-up our careers and experience.Give your prospects a reason to listen to what you have to say.I was attending a confere

of this discussion, you may come back to the offer that was just rejected, or you may find some even better options. Either way you have gained a lot more information and not weakened your position.

5. Is admitting to an error or omission a sign of weakness? False: Research shows that disclosing such information demonstrates honesty. In psychological terms, it breeds what is called "reciprocity" - if you do something for me, then I'll do something for you. People are far more likely to be honest with you when you are honest with them. Pulling the wool over someone's eyes may give you a short term result at the expense of a long term relationship.

Four tips to help you negotiate successfully

1. If you want a better deal, ask for one. You'll never know unless you ask! Remember, make sure it will satisfy your needs - do not get locked into bargaining over positions.

2. Argue to learn, not to win. To meet your own needs you need to learn as much as possible about the other party and their needs. The more you learn, the better chance you have of getting a good deal.

3. Make proposals regularly during the negotiation - proposals move the negotiation forward. Use proposals such as "If you will provide . . . . then I might consider . . . ." The other party's response to these proposals will give you a lot of information to work with.

4. Ask for, and give as much information as possible. For example, questions such as "Can you explain your reasons for . . . . ?', "What are your priorities? and "What else is there that you think I should know?" are excellent ways of gathering the information you need.

Successful negotiating!

If you would like some more tips on negotiating, feel free to contact me via www.nationallearning.com.au.

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