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Hub You - People Don't Buy Your Services - They Buy Your Results!
Recently there was a week long Virtual Seminar on the web and as a matter of fact, it is still going on. You could attend and listen in for days at a time or you could buy the information and download it later. Both options seem excellent and th
We are living in a world of paper: we receive important information on paper, and share confidential information on paper: creating documents, letters and many sensitive issues. Therefore it's important to be sure that our confidentiality and pr
As a holistic professional, you know your business is not about you. Your business is about the people you serve – your clients. So, when you answer the question -- “What do you do?” -- your answer must also focus on your clients and not on you. If you answer by describing your services, explaining the process of what you provide or sharing your knowledge, experience and education -- that is about you.
Potential clients (as all people you meet are, either directly or as a referral source) do not want to talk about you. They want to know what you can do for them. They want to know what results they will experience if they choose to work with you. By speaking to their most challenging problems with your most effective results, you assist them in knowing if they are interested in listening to you further. After prospects know you understand their challenges and can help solve them, those other aspects then become impor
Imagine the horses all lined up at the gate in the last Kentucky Derby. Successful businessmen/women are just like thoroughbred horses. They must practice, run like the wind and sometimes be driven to make it first through the line. Like a horse
As a holistic professional, you know your business is not about you. Your business is about the people you serve – your clients. So, when you answer the question -- “What do you do?” -- your answer must also focus on your clients and not on you. If you answer by describing your services, explaining the process of what you provide or sharing your knowledge, experience and education -- that is about you.
Potential clients (as all people you meet are, either directly or as a referral source) do not want to talk about you. They want to know what you can do for them. They want to know what results they will experience if they choose to work with you. By speaking to their most challenging problems with your most effective results, you assist them in knowing if they are interested in listening to you further. After prospects know you understand their challenges and can help solve them, those other aspects then become impo
As your cleaning company grows and your client list expands, you'll soon realize that you can't do it all yourself. Hiring, supervising and taking care of payroll are very time-consuming measures. Rather than putting an employee on the payroll,
Potential clients (as all people you meet are, either directly or as a referral source) do not want to talk about you. They want to know what you can do for them. They want to know what results they will experience if they choose to work with you. By speaking to their most challenging problems with your most effective results, you assist them in knowing if they are interested in listening to you further. After prospects know you understand their challenges and can help solve them, those other aspects then become impo
As your cleaning company grows and your client list expands, you'll soon realize that you can't do it all yourself. Hiring, supervising and taking care of payroll are very time-consuming measures. Rather than putting an employee on the payroll,
The freight shipping industry in the UK could see some changes taking place over the next few years if the government has its way. These changes will be borne out of a desire to ensure that the UK’s freight shipping industry remains profi
There is a profound quote that says, “People don’t care how much you know, until they know how much you care.” This is even truer in business. When you connect with potential clients on what is most challenging them, you show them you understand where they are coming from and that you get it. People don’t buy your services and they don’t choose you because of your process or what you know. People buy your results. Your services, process and experience only assist you in delivering those results.
So, the next time you get asked -- “What do you do?” -- I invite you to listen to how you answer. Remember
Copyright 2005 Melissa Quiter
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