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    Go Guerrilla
    Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own busi
    ver if it's
    How to Be Customer Unfriendly
    One of my favorite airlines committed a customer interface blunder. They changed the automated telephone menu system for reservations, removed the 24-hour fast-access option for frequent flyers, set up the menu so it changes at v
    The disagreement between people is inevitable however if it's n
    What Does Your Logo Color Say About Your Business?
    And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. They represent idea
    ment between people is inevitable however if it's
    Be Smart - Learn From Your Business Mistakes
    We all make mistakes in business. The important issue is that we learn from them and apply the lessons in both our online and off-line business activities. One of my most costly mistakes happened about twelve years ago in the off
    people is inevitable however if it's
    Two Steps to Improving Your Marketing Success
    Since the human brain seems to be able to focus on only one thought at a time, it's difficult to evaluate an advertising idea from the perspective of both a marketer and a customer. That's why it's necessary to use a two-step pro
    evitable however if it's
    Loyalty's Nine Lives by Allan J. Katz Part 2, Continued
    There is an old saying that cats have nine lives.Legend has it that Baldwin III, Count of Ypres, threw some cats from a tower in AD962. Europe was a tough place for cats in those days. But the more simplistic answer is t
    ver if it's not resolved it can lead to a complete breakdown in

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