Develop Your Marketing Ideas from Outside Your Own Industry
The mortgage industry has faced up to some pretty demanding challenges over the last few years and only now does it appear to be settling down to something like normality.So as the market moves onwards and upwards,I think there is a lot the lending industry can gain by taking a look at marketing techniques which have been adopted by other industries.Take another financial market, credit cards, as an example. It shares many similar characteristics with the mortgage market: it's a financial service, highly competitive, and a saturated market in which the challenge is to win market share from compe

Six Key Negotiation Strategies to Maximize a Salary Offer
1. Take some time to consider a salary offer. Ask for at least 24 to 48 hours. Silence is golden, or it can become so, when you just let it hang there awhile following an initial offer. Don't rush to fill the quiet void!2. Weigh any offer against the company's expectations of you in the position rather than your personal needs. The company has put itself on the line with its offer. Rest assured they have a cap, but you may have some wiggle room based upon how much value the company perceives you can bring them.3. Prior to any job interview, compare salaries for similar positions. Websites such as A goal commonly held by business owners is "I want to spend more time with the kids". The lack of specific detail makes this goal incredibly difficult to accomplish. More specific detail needs to be added. For instance, how do you want to "spend" time with your kids? How much time do you want to spend? For instance, say instead your goal was "I want to take my kids to play in the park for two hours, twice a week". Do you think you could come up with a solutionhe business owners we work with find it difficult to write personal goals. Their attention seems to divert to what the family, business or others need. Take this opportunity to focus on setting some personal goals for you. We are not saying your entire life has to be solely about you and you alone, just 2 or 3 goals. Achieving personal goals will help you thrive as a person, which in turn will help your business and family thrive. So for the duration of this exercise, the focus is on you.

Step 1: Keep It Simple What do you want?

It's a simple question and deserves a simple answer. In your first draft just write down whatever comes into your head. Don't edit it & don't rationalize it. Let your creativity have a free reign for a few minutes.

Now from the information you have written down, circle those 'wants' that are highly important to you personally. You may decide to choose only one. The impact of achieving that goal will feed your motivation, enthusiasm and confidence on many different levels.

Step 2: Make Your Goals Clear and Specific A goal commonly held by business owners is "I want to spend more time with the kids". The lack of specific detail makes this goal incredibly difficult to accomplish. More specific detail needs to be added. For instance, how do you want to "spend" time with your kids? How much time do you want to spend? For instance, say instead your goal was "I want to take my kids to play in the park for two hours, twice a week". Do you think you could come up with a solutio

usiness and family thrive. So for the duration of this exercise, the focus is on you.

Step 1: Keep It Simple What do you want?

It's a simple question and deserves a simple answer. In your first draft just write down whatever comes into your head. Don't edit it & don't rationalize it. Let your creativity have a free reign for a few minutes.

Now from the information you have written down, circle those 'wants' that are highly important to you personally. You may decide to choose only one. The impact of achieving that goal will feed your motivation, enthusiasm and confidence on many different levels.

Step 2: Make Your Goals Clear and Specific A goal commonly held by business owners is "I want to spend more time with the kids". The lack of specific detail makes this goal incredibly difficult to accomplish. More specific detail needs to be added. For instance, how do you want to "spend" time with your kids? How much time do you want to spend? For instance, say instead your goal was "I want to take my kids to play in the park for two hours, twice a week". Do you think you could come up with a solutio

u have written down, circle those 'wants' that are highly important to you personally. You may decide to choose only one. The impact of achieving that goal will feed your motivation, enthusiasm and confidence on many different levels.

Step 2: Make Your Goals Clear and Specific A goal commonly held by business owners is "I want to spend more time with the kids". The lack of specific detail makes this goal incredibly difficult to accomplish. More specific detail needs to be added. For instance, how do you want to "spend" time with your kids? How much time do you want to spend? For instance, say instead your goal was "I want to take my kids to play in the park for two hours, twice a week". Do you think you could come up with a solutio

end more time with the kids". The lack of specific detail makes this goal incredibly difficult to accomplish. More specific detail needs to be added. For instance, how do you want to "spend" time with your kids? How much time do you want to spend? For instance, say instead your goal was "I want to take my kids to play in the park for two hours, twice a week". Do you think you could come up with a solution to achieve that?

When you get clear and specific about your goals your mind can immediately get to work coming up with solutions. A lot of perceived barriers disappear into thin air. It also makes it easier for you to visualize what you want to achieve and to recognize when you have achieved your goal. Then, shazzam! You start feeling more fulfilled!

Step 3: Write It Down Writing your goals down is a simple act yet it has a profound impact on your cognition and your ability to achieve the goal.

It turns your goals from being intangible thoughts into something tangible. By reading what you have written your goals are kept top-of-mind. 'Externalizing' your goals means you can step back from them and think more objectively about their achievement. Goal acquisition becomes more of an exercise in logistics rather than an emotional wish list. Instead of using your brainpower to remember your goals all the time, you can free it up to focus on finding a solution.

Make sure the layout is clean, simple, easy to read and preferably done in your favorite color.

Step 4: Think it through Now come up with some ways to achieve your goal. Brainstorm some options and ideas.

The impact of this can be explained using an analogy from an Indiana Jones movie. To achieve his goal, Indiana needed to negotiate a treacherous cave system. At one point the cave opens onto a bottomless abyss, certain death is eminent! Indiana is one side of the abyss and his holy grail on the other. What should he